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Western European Wealth Markets Database

Datamonitor, Dec 2011, Pages: 10


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The wealth of mass affluent and high net worth (HNW) consumers in Western Europe was negatively impacted by the poor conditions in the market, mainly due to the financial turmoil in 2008 and sovereign debt crisis in 2011. However, the market is set to grow again in 2013 as the debt crisis is resolved.

Scope:

- Identify your target customer base in an individual country or across the region with detailed segmentation covering 10 liquid asset bands in USD.
- Compare key wealth management markets by detailed breakdown of the number of individuals and onshore liquid assets in 16 countries
- Understand the distribution of financial assets across a country's affluent population

Highlights:

- After strong growth in 2009 and 2010, at 6.6% and 4.3% respectively, the total liquid assets held by affluent individuals in Western Europe are showing a slight decline, at -0.1%, for 2011.
- Affluent individuals held 69% of the total Western European liquid assets in 2010. This percentage is expected to increase mainly due to the increase in the number of affluent individuals in the region.
- The poor performance of mutual funds and stock markets in 2008 and extreme volatility in 2011 had a negative impact on the total number of affluent individuals in Western Europe and caused a drop from in 2008. Ongoing uncertainty in the Western European wealth market is also expected to dampen growth in the 2011–15 period

Reasons to buy:

- Which countries have weathered recent crises the best and had the highest growth in affluent assets in 2011?
- Where are the countries with the fastest growing affluent populations?
- How large is the HNW market in my target country?



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