What Consumers Want: Mortgages and Personal Loans in Italy 2011

Datamonitor, December 2011, Pages: 86

This slide deck focuses on the important questions concerning consumers’ behavior regarding mortgages and personal loans. Product penetration, choice of channel, drivers of product and provider choice, and barriers to adoption are all covered in this deck to ensure that the reader knows What Consumers Want from mortgages and personal loans in their country of interest.

Scope:

- Build a customer-centric strategy by learning what consumers want and need from a mortgage or personal loan.
- Identify new opportunities in the mortgage and personal loan markets through a better understanding of what consumers demand from these products.
- Gain a deeper insight into the mortgage and personal loan markets using country-level data across income and age groups.

Highlights:

- Channel analysis, including channel of opening and research.
- Essential product and provider features.
- Barriers to the adoption of mortgages and personal loans.

Reasons to buy:

- What features do consumers demand from a mortgage or personal loan?
- Which attributes are important in a mortgage or personal loan provider?
- What channels do consumers use for researching and purchasing mortgages and personal loans?
- Why do consumers decide not to take out a mortgage or personal loan?

The What Consumers Want series

Summary of analysis: mortgages

Product holding and type of product
Product holding
Product holding: by age
Product holding: by income
Type of product
Type of product: by age
Type of product: by income

Research sources
Research
Research: by age
Research: by income
Use of intermediary
Use of intermediary: by age
Use of intermediary: by income

Competitive environment
Competitor type
Competitor type: by age
Competitor type: by income
Channel choice
Channel of opening
Channel of opening: by age
Channel of opening: by income

Drivers of product choice
Desired product features
Desired product features: by age
Desired product features: by income

Drivers of provider choice
Drivers of provider choice
Drivers of provider choice: by age
Drivers of provider choice: by income

Barriers to adoption
Barriers to adoption
Barriers to adoption: by age
Barriers to adoption: by income
Summary of analysis: personal loans

Product holding and type of product
Product holding
Product holding: by age
Product holding: by income
Type of product
Type of product: by age
Type of product: by income

Research sources
Research
Research: by age
Research: by income

Competitive environment
Competitor type
Competitor type: by age
Competitor type: by income

Likelihood to switch
Likelihood to switch
Likelihood to switch: by age
Likelihood to switch: by income
Channel choice
Channel of opening
Channel of opening: by age
Channel of opening: by income

Purpose of loan
Purpose of loan
Purpose of loan: by age
Purpose of loan: by income

Drivers of product choice
Desired product features
Desired product features: by age
Desired product features: by income

Drivers of provider choice
Drivers of provider choice
Drivers of provider choice: by age
Drivers of provider choice: by income
Barriers to adoption
Barriers to adoption
Barriers to adoption: by age
Barriers to adoption: by income

Appendix
Methodology
Related reading

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