What Consumers Want: Life and Pensions in Sweden 2011
Datamonitor, December 2011, Pages: 74
This slide deck focuses on the important questions concerning consumers’ behavior regarding life insurance. Product penetration, choice of channel, the drivers of product and provider choice, and the barriers to adoption are all covered in this deck to ensure that the reader knows What Consumers Want from life insurance in their country of interest.
Scope:
- Build a customer-centric strategy by learning what consumers want and need from life insurance.
- Identify new opportunities in the life insurance market through a better understanding of what consumers demand from life insurance products.
- Gain a deeper insight into the life insurance market through country-level data across income and age groups.
Highlights:
- Channel of opening and competitor type.
- Essential product and provider features.
- Barriers to adoption.
Reasons to buy:
- What features do consumers demand from life insurance?
- What channels do consumers use for researching and purchasing life insurance?
- Why do consumers decide not to have a life insurance policy?
The What Consumers Want series
Summary of analysis: Life insurance
Product holding and type of product
Product holding
Product holding: by age
Product holding: by income
Type of product
Type of product: by age
Type of product: by income
Research sources
Research
Research: by age
Research: by income
Channel choice
Channel of opening
Channel of opening: by age
Channel of opening: by income
Competitive environment
Competitor type
Competitor type: by age
Competitor type: by income
Drivers of product choice
Desired product features
Desired product features: by age
Desired product features: by income
Drivers of provider choice
Drivers of provider choice
Drivers of provider choice: by age
Drivers of provider choice: by income
Barriers to adoption
Barriers to adoption
Barriers to adoption: by age
Barriers to adoption: by income
Summary of analysis: Pensions
Product holding and type of product
Product holding
Product holding: by age
Product holding: by income
Type of product
Type of product: by age
Type of product: by income
Research sources
Research
Research: by age
Research: by income
Channel choice
Channel of opening
Channel of opening: by age
Channel of opening: by income
Competitive environment
Competitor type
Competitor type: by age
Competitor type: by income
Drivers of product choice
Desired product features
Desired product features: by age
Desired product features: by income
Drivers of provider choice
Drivers of provider choice
Drivers of provider choice: by age
Drivers of provider choice: by income
Barriers to adoption
Barriers to adoption
Barriers to adoption: by age
Barriers to adoption: by income
Appendix
Methodology
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