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Benchmarking Energy Retail Products and Services
Datamonitor, Dec 2011, Pages: 36
European energy retailers are experimenting with the propositions for their products and services. This report will give a brief perspective into the challenges, market competition, and innovations in core competency propositions.
Scope:
- Analyzes the drivers of product and service diversification among European retail players.
- Explore how European retailers use product and service propositions as customer acquisition and retention tools to counter increased competition.
Highlights:
- Suppliers are developing innovative tariff propositions, such as differential rates with respect to the time of day/season, green tariff plans promoting renewable energy, tariffs that vary depending on the rate of energy consumption, and bonus points and discounts.
- Innovations in services include offers providing security, the installation and maintenance of heating devices, energy efficiency services, and non-energy related services.
Reasons to buy:
- What types of products are being offered by European energy retailers to provide a unique selling proposition for their customers?
- What types of services are being offered by European energy retailers to enhance their unique selling proposition?
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