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France Information Technology Report Q1 2012

Business Monitor International, Jan 2012, Pages: 59


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France Information Technology Report provides industry professionals and strategists, corporate analysts, information technology associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Poland's information technology industry.

- Benchmark BMI's Independent 5-year IT Industry Forecasts to test other views - a key input for successful budgetary and strategic business planning in the France IT market.
- Target Business Opportunities & Risks in France's IT sector through our reviews - and major deals, projects and investments in France.
- Exploit Latest Competitive IT Intelligence & Company SWOTS on your competitors and peers through company rankings by sales, market share and ownership structure – includes multi-national and national companies

Market Overview

The French IT market is the third largest in Europe and, despite current economic headwinds, is projected to grow at a CAGR of 2.8% over 2012-2016, an increase on the 2011-2015 CAGR as growth is expected to pick up in the latter years of our forecast and the impact of the financial crisis is left behind. The addressable French market for IT products and services is projected by BMI to reach US$45.9bn in 2011 and US$52.7bn by 2016. Having downgraded our forecasts for 2011 in last quarter's report, we have cautiously improved our expectations for forecasts in the latter half of our five-year forecast period. Further cuts to public spending on the back of the eurozone's uncertainty will do little to ease consumers' minds. A slowdown in consumer spending does not bode well for IT service vendors. While a return to growth had been reported in the first half of the year, the ongoing crisis in the eurozone has done little to boost consumer confidence.

In our core IT forecast scenario, IT market growth will be a little over 4% in 2011. Vendors will look to key segments such as telecoms, banking and energy where most opportunities are likely to be generated. Virtualisation and cloud computing offer growth opportunities, but much will depend on the pace of economic recovery and reform in key sectors.

Competitive Landscape

In the first half of 2011, IT services vendors had forecast a return to growth in the French market, and it was expected to gather pace in the second half of the year. However, Capgemini's revenues fell sequentially between Q311 and Q211, suggesting this increase may not happen while Atos' continues to cite price pressures as having a major impact on contract signings. Nevertheless, both companies confirmed their outlooks for 2011.

In Q311, HP retained first place in overall French PC shipments, ahead of Acer, which had seen a sharp loss of share compared with the same period of the previous year. HP's share of 22.7% was relatively stable year-on-year, and comfortably 7pps ahead of Acer. The remainder of the top five vendors was made up of other leading vendors Asus, Dell and Toshiba. These vendors account for more than 50% of total shipments.

Cloud computing is one of the key growth drivers identified by Orange Business Services in its five-year plan. The company has set a target of generating EUR500mn from cloud computing by 2015. In December 2010, Orange Business Services implemented a cloud-based messaging and collaboration solution for French entertainment provider Cirque du Soleil.

Computer Sales

According to BMI figures, France's addressable computer hardware market should be worth around US$10.1bn in 2011, up by an estimated 4% from US$9.7bn in 2010. Total PC revenues including notebooks and desktops are estimated at US$7.9bn and are expected to rise to US$9bn by 2016 at a CAGR of 2.8%.

In 2011 the French computer hardware market is expected to record single-digit growth, consolidating a recovery in shipments in 2010. Overall shipments were estimated to have grown by nearly 10% in 2010. One additional driver both of increased notebook sales and lower prices is the move of telecoms operators into the PC retail space.

Software

In 2011, French software sales were projected by BMI at US$13.8bn and, despite the uncertain economic conditions, revenues are forecast to rise to US$15.8bn in 2016. Software CAGR for 2012-2016 should be about 2.8%, down notably on the 4% from 2011-2015. Migrations to Microsoft's Windows 7 operating system, and growing interest in cloud computing services, were among areas of opportunity in 2011. The French market remains focused on traditional embedded software rather than Software-as-a-Service (SaaS). However, French internet service providers (ISPs) continue to roll out hosted software offerings and double-digit growth is expected in this area.

Services

French IT services spending is forecast to reach around US$22bn in 2011, up from US$21.1bn in 2010. Demand for IT services stabilised in 2010 after the economic crisis had an impact in 2009 when projects were put on hold. Sectoral CAGR is projected at 3% over the forecast period, as the market approaches US$25.3bn by 2016.

BMI estimates the addressable IT services market will grow by around 5% in 2011. IT services account for around 48% of total French IT spending. In 2010 the booked projects of major market players such as Atos Origin and Capgemini were healthy, indicating the market had started to recover.

E-Readiness

Thanks to the extensive reach of traditional copper plant and cable TV networks, fixed-line infrastructure is widely available in France, even in rural areas. This means operators are finding it relatively easy and cost-effective to deliver broadband services to a large number of customers (although rural parts are still being neglected). In addition, France has a high GDP per capita, which bodes well for ensuring robust spending among subscribers.
France has just three mobile network operators and is one of the least competitive mobile markets in the region. This has resulted in significantly higher and more stable average revenue per user (ARPU) rates and mobile penetration that is still below 100%, providing better subscriber growth opportunities.


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