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Summary: SRAM LLC Dec 11

Description:
Abstract
The 'B+' corporate credit rating on SRAM LLC reflects Standard & Poor's Ratings Services' assessment of the company's business risk profile as "weak", and of the company's financial risk profile as "aggressive", according to our criteria. Our assessment of SRAM's business risk profile as weak reflects its position as the distant-second-largest operator in the highly competitive bicycle component market and the generally discretionary nature of its product offering. SRAM's strong EBITDA growth in recent years (the result of its ability to increase market share and cost-containment efforts that helped improve profitability) somewhat temper those factors. Our assessment of SRAM's financial risk profile as aggressive reflects its relatively high debt leverage. Our ratings incorporate our expectation that SRAM's EBITDA will grow...

Companies mentioned in this report are:
- SRAM LLC

Action: Review

Standard and Poors RatingsXpress Credit Research provides in-depth coverage of international corporates, financial institutions, insurance companies, utilities, sovereigns and structured finance programs. RatingsXpress Credit Research lets users determine the credit rating of holdings and identify key factors underlying an issuer's creditworthiness, distinguishes the different risk exposures for new and existing deals, and provides an understanding of how their analysts interpret key regulatory, political and environmental events and their economic impact.

This product consists of a Summary Analysis: Bi-annual (at least). An abbreviated analysis containing Standard & Poor's issuer credit ratings as of the time the article was published. The analysis includes a rating rationale - the basis on which the rating was assigned - and an outlook section if the issuer is not on CreditWatch. Financial statistics are not included.
Companies Mentioned
SRAM LLC
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