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Distribution Strategies for the Interior Products Industry in the BRIC Countries – Market Opportunities and Entry Strategies, Analyses and Forecasts to 2016
BRICdata, Jan 2012, Pages: 153
In terms of the total interior products industry in the BRIC countries, China accounted for the largest sales share with 66.2%; followed by Russia with a 14.8% sales share, India, with an 11.1% sales share and Brazil with a 7.9% sales share. With robust projected growth in both GDP and disposable income, the BRIC countries are expected to continue their rapid economic growth over the forecast period. All these indicators suggest strong growth opportunities for the interior products industry. The wholesale and contract channel dominates interior products distribution in the BRIC countries, accounting for a sales share of over 40% in Brazil, Russia, India and China. As institutional customers prefer to buy in bulk at lower prices, this channel holds utmost importance for the industry. However, with rapid urbanization and increasing disposable income, there has been a rapid increase in the market presence of specialty retailers, furniture and houseware retailers, hypermarkets, supermarkets and discounters, department stores and other retail channels, all of which have also contributed to increased sales of interior products.
This report provides analysis, information and insights into the distribution strategies used in the interior products industry in the BRIC countries including:
- Detailed study of the different channels in terms of sales and strategies for eleven categories in the interior products industry
- A detailed country-specific analysis of market attractiveness, covering the key trends, drivers and challenges across the four countries
- Detailed market sizes for each BRIC country for a period of ten years (2007–2016), including category level and end-user level analysis
- Detailed insights into the regulatory framework, channel innovations and distribution strategies relevant to the interior products industry
This report provides an extensive analysis of the distribution strategies used in the interior products industry in the BRIC countries:
- It provides historical sales values for different distribution channels in each category of the interior products industry for 2007–2011, along with the respective forecast figures for 2012–2016
- It provides key trends, drivers and challenges relevant to the distribution of interior products in the BRIC countries
- The report includes top-level analysis of all the categories within the interior products industry with focus on past distribution strategies and the future outlook
- The report also details the regulatory framework for both manufacturers and retailers in the interior products industry
Reasons To Buy:
- Assess the performance of distribution channels across different categories of the interior products industry in the BRIC countries
- Analyse key market trends and drivers for manufacturers and retailers in the industry
- Assess the regulatory framework and the key challenges relevant to the interior products industry in the BRIC countries
- Identify the growth opportunities and industry dynamics within eleven different product categories such as bathroom products, bedroom products, fabrics and soft furnishings, flooring products, furnishing products, kitchen products, lighting products, office furniture products, tableware and decorative products, wallcovering products, windowcovering and treatment products
- Gain insights into innovations and expansion modes in the interior products industry
Key Highlights:
- Over the forecast period, India is expected to have the fastest-growing interior products industry with a projected CAGR of 10.9%; followed by Russia, with a projected CAGR of 10.0%; Brazil, with a projected CAGR of 7.4%; and China, with a projected CAGR of 6.3%
- ‘Wholesale and contract’ and ‘specialty retailers’ were the key distribution channels for interior products in Brazil during the review period, a position they are expected to retain over the forecast period. ‘Factory outlet’ was the fastest-growing distribution channel for interior products in Brazil with a CAGR of 5.3%; followed by the ‘department stores’ channel, which recorded a CAGR of 4.3%.
- In Russia, the sales of interior products routed through the ‘wholesale and contract’ channel are expected to account for the highest share of 41.8% in 2016 while the ‘home improvement retailers’ channel is expected to record the highest growth, with a projected CAGR of 10.38% over the forecast period
- In India, the sales of interiors products routed through the ‘wholesale and contract’ channel were estimated at US$13.9 billion in 2011 while the sales via ‘specialty retailers’ totaled US$8.4 billion in 2011. During the review period, ‘hypermarkets, supermarkets, and discounters’ was the fastest-growing distribution channel for interior products, with a CAGR of 10.5%; followed by ‘department stores’, which recorded a CAGR of 9.8%.
- In China, the ‘wholesale and contract’ channel accounted for the highest sales share of approximately 46%; followed by the ‘specialty retailers’ channel, which had a 28% sales share in 2011. During the review period, ‘specialty retailers’ was the fastest-growing distribution channel for interior products in China, with a CAGR of 11.2%.
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