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Beauty and Personal Care 2011: Corporate Strategies in and Beyond the BRICs Product Image

Beauty and Personal Care 2011: Corporate Strategies in and Beyond the BRICs

  • ID: 2037337
  • January 2012
  • 47 pages
  • Euromonitor International

The BRICs have been the battleground among beauty and personal care multinationals for market presence and value growth over the past decade. Market diversity requires companies to be correspondingly diversified in various aspects, such as product portfolios or distribution channels, in order to develop successfully. Economic downturn and fragile economic recovery have prompted companies to step up their expansion beyond the BRICs into the “frontier” countries for long-term growth potential.

The Beauty and Personal Care 2011: Corporate Strategies in and Beyond the BRICs global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige READ MORE >

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Beauty and Personal Care 2011: Corporate Strategies in and Beyond the BRICs
Euromonitor International
January 2012
Introduction
Global Performance
Competitive Landscape
Emerging Market Strategies
Conclusion

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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