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Carlsberg A/S In Beer (World)
Euromonitor International, Jan 2012, Pages: 36
Carlsberg is the fourth largest global brewer, with strong presence in Eastern and Western Europe, but as the financial crisis hit most markets in Europe, the company faced restricted consumer spending and registered falling volumes in many of its key markets. Carlsberg needs to develop its presence in emerging markets to enhance its growth prospects and to meet its target to become the fastest growing beer company in terms of organic growth in net sales and operating profit.
Euromonitor International’s Carlsberg A/S in Beer (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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