China UnionPay Co Ltd in Consumer Finance (World)

Euromonitor International, April 2013, Pages: 31

China UnionPay (CUP) is the largest global operator by cards in circulation with over 2.8 billion cards distributed. The operator was launched in 2002 and immediately benefited from a domestic monopoly. CUP is investing in expanding issuing agreements throughout Asia Pacific. In 2012 and 2013, the operator entered a variety of partnerships focused on increasing its online and international acceptance. The network is owned by the largest Chinese state-owned banks.

Euromonitor International’s China UnionPay Co Ltd in Consumer Finance (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Finance industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Consumer Lending, Financial Cards and Payments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Consumer Finance market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

China UnionPay Co Ltd in Consumer Finance (World)
Euromonitor International
April 2013
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Category and/or Geographic Opportunities
Brand Strategy
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