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Global Fast Food: Leading The Worldwide Consumer Foodservice Recovery

Euromonitor International, Jan 2012, Pages: 56


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Fast food has emerged from the recession as the leading driver of global growth in consumer foodservice. Led by investment from the world’s largest operators, the category has become the centre of innovation in foodservice, continually reaching new consumers through improved menus, dining experience upgrades and rapid worldwide expansion. As such, fast food is primed to become even more dominant in years to come.

The Global Fast Food: Leading the Worldwide Consumer Foodservice Recovery global briefing offers an insight into to the size and shape of the Consumer Foodservice market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading operators and brands, offers strategic analysis of key factors influencing the operating environment - be they economic/lifestyle influences, new foodservice concepts, outlet locations, menu innovation or format development. The entire industry is considered, including both chained and independent operators. Forecasts illustrate how the market is set to change and what is the criteria for success.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Consumer Foodservice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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