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Hand Hygiene Champions the Cause of Infection Control
Frost & Sullivan, Dec 2011, Pages: 102
Reduction in Nosocomial Infections to Drive Uptake of Hand Hygiene Products
After booming sales of hand hygiene products in 2008–2009, volume sales plummeted in 2009–2010, before gradually recovering. The hand hygiene market has expanded to include hand hygiene compliance monitoring technologies that, while still at a nascent stage, offer promising growth opportunities for companies in the infection control industry.
“Outbreaks such as enterohaemorrhagic e. coli (EHEC) continue to highlight the importance of hand hygiene in containing infectious diseases,” notes the analyst of this research. “The threat of mutated viral strains and increasing anti-microbial resistant infections has underlined the need for infection control.” The WHO regards hand hygiene as an essential tool for the prevention of nosocomial infections. Improved compliance in hand hygiene, with the proper use of alcohol-based hand rubs, can reduce nosocomial infection rates by approximately 40 per cent. Therefore, the reduction in the incidence of nosocomial infections is a major driver in the growth of the hand hygiene market.
Nascent Hand Hygiene Compliance Monitoring Technologies Market offers Promise of Strong Growth
Market penetration will not be easily achievable, as the onus of proving the efficacy of the product in preventing healthcare-associated infections (HCAIs) and providing ultimate cost savings for healthcare institutions lies with the manufacturers. “Hand hygiene compliance has never been 100 per cent,” remarks the analyst. “This, together with the fact that hand hygiene compliance monitoring as well as HCAI incidence reporting is yet to be standardised across the EU, is making it difficult for manufacturers to prove the quantifiable return on investment for an effective hand hygiene programme.”
The integration of hand hygiene compliance monitoring technologies with the use of automated and manual dispensers in the next five to seven years will aid market growth, as the value of infection prevention is increasingly being recognised by government and hospital management authorities. Hand hygiene product manufacturers need to integrate hand hygiene compliance monitoring technologies with their existing product lines. This will not only be important to gain market share but also to establish the brand as a complete solutions provider in the infection control industry. “The right combination of effective products, compliance monitoring solutions and awareness initiatives will guarantee strong revenue growth, while providing optimal value to patients and healthcare institutions,” concludes the analyst.
This Frost & Sullivan research service titled Hand Hygiene Champions the Cause of Infection Control provides market metrics for the hand hygiene market, analysis of the products and technologies introduced in hand hygiene compliance monitoring, and key recommendations to achieve and sustain market growth in the hand hygiene market.
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