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Analysis of Asia Pacific Secure Content Management Market CY2010
Frost & Sullivan, Nov 2011, Pages: 234
Asia Pacific’s Secure Content Market Gains Ground as Compound Annual Growth Rate Expected to Rise to 17.9 Per cent between 2010 and 2017
APAC Enterprises Move towards an Information-centric IT Security Mindset
The APAC secure content management (SCM) market showed growing momentum in 2010 with revenue recorded at $499.5 million, up from $451.1 million in 2009. This is boosted by the rising demand for Web security solutions as enterprises have begun migrating their processes to the Web. APAC enterprises have more mature mindsets towards information technology (IT) security due to the greater awareness about the consequences of cyber attacks. These adverse effects are becoming more pronounced with business being increasingly conducted online. As a result, enterprises are forced to commit more resources to SCM technologies to counter the dynamic threats, which are constantly testing the resilience of their network defences, be it in the form of spam or malware. “Both the e-mail and Web gateways are likely to play important roles in facilitating business processes, as IT becomes more integrated into the business DNA of enterprises,” notes the analyst of this research. “This ensures that the integrity of Web and e-mail channels will be critical in enabling them to achieve their objective.” With both cyber threats and Web users expected to become more sophisticated, the onus is on vendors to incorporate greater threat intelligence and user management capabilities into their solutions for a more comprehensive SCM solution for e-mail or Web gateways.
The emergence of converged platforms has made SCM solutions more accessible and affordable. The ability of converged platforms to offer defence-in-depth protection is also viewed as an important element to combat sophisticated threats. APAC enterprises are utilising Web security solutions to provide inbound protection for their Web gateways, as well as to manage their Web-centric employees and enhance their productivity levels. Meanwhile, the e-mail security solutions market is slowly turning into a replacement market while simultaneously tackling enterprises’ rising demands for data loss protection.
However, the changing dynamics in the e-mail security segment will herald greater pricing pressures on vendors and higher price sensitivities among enterprises. The rapid emergence of managed security services in APAC is also likely to pose stiff competition to the product market, as more enterprises look to leverage benefits associated with the services model. With more innovative technologies being introduced into the IT security arena, particularly on the Web front, the SCM market may find itself being replaced by more advanced and relevant technologies catering to the latest security requirements on the e-mail and Web gateways. “The growing market spotlight on IT security issues has also encouraged vendors to look at new and refreshing ways of solving security issues faced by enterprises in the present environment,” notes the analyst. “With cloud and mobile computing trends in the enterprise space on the rise, the Web security market will witness greater competition, thus resulting in vendors providing customised solutions.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
By Enterprise Verticals:
- Banking, financial service and insurance (BFSI)
- Government
- Manufacturing
- Education
- Service provider
- Others (pharmaceutical, retail, logistics, oil/gas, energy, mining, agriculture, IT/ITes and BPO verticals)
- Technologies
The following technologies are covered in this research:
E-mail Security
- Gateway
- Groupware
Web Security
- URL filtering
- Recreational application controllers
- Others
This Frost & Sullivan research service titled Analysis of Asia Pacific Secure Content Management Market CY2010 provides insight into the adoption of content security technology in the Asia Pacific (APAC) region. In this research, Frost & Sullivan's expert analysts thoroughly examine market technologies such as e-mail security (gateway and groupware) and Web security (URL filtering, recreational application controllers and others). They also analyse the top enterprise verticals of banking, financial service and insurance (BFSI), government, manufacturing, education, service provider and others (pharmaceutical, retail, logistics, oil/gas, energy, mining, agriculture, IT/ITes and BPO verticals).
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