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iPad and Smartphone: Pharma & the Super Mobile Revolution
Nexus, Nov 2011, Pages: 33
Every day, it seems better, faster and more advanced mobile digital devices are being launched, along with apps, operating systems and user interfaces.
The challenge isn't just keeping up with new technology—but how it's changing the way the industry does business. That's why FirstWord is offering a special price for two timely and critical reports on the ‘super mobile' revolution and how it's affecting pharma and health care providers.
Report Overviews
Our latest report, iPad and Smartphone: Pharma and the Super Mobile Revolution examines the rapid changes in mobile and tablet technology, including the trend by HCPs and the industry to use multiple devices to positively impact work flow and business operations. The report tracks how the industry is addressing training, security, consumerization of IT within organizations and advances such as HTML5-Flash and apps.
Key report features
…in iPad and Smartphone: Pharma and the Super Mobile Revolution
- Examination of the major tablets, smartphones and competitors
- Discussion of purchasing and leasing behaviours by major companies
- Analysis of security issues surrounding private device use
- Discussion of the key issues surrounding Flash, HTML5, app trends and new skills
- Forward-looking analysis of the future of smart technology
…and in The Impact of iPads on Pharma: a Primer
- The business case for tablets in rep-physician interaction, increasing internal efficiency, minimizing costs and improving customer perception
- Profile of major devices, including the debate over android alternatives and cloud-based content
- Examination of the four key points business must address in creating a tablet strategy
- Maximizing the benefits of statistics gathered to close the marketing loop
Key Benefits
…in iPad and Smartphone: Pharma and the Super Mobile Revolution
- Expert insight from pharma marketers, agencies and physicians on the impact of mobile technology on communications, client relations and workflow
- Practical tactics for adopting a 'super mobile' approach and addressing security, leasing, training and digital training
- Key insights into future trends in mobile strategies, search, social apps and the consumerization of IT
…and in The Impact of iPads on Pharma: a Primer
- Clear guidelines on what tablets mean for the industry and how to implement them
- A step-by-step approach that touches on all the major issues, benefits and possible problems
- Expert input that presents a balanced and intelligent approach to tablets
Who should read this report:
- Sales directors and managers
- Brand managers
- Medical affairs managers
- Key account and territory managers
- SFE/CRM managers
- Communications and technology support teams
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