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Domestic Decking and Landscaping Materials Market Report - UK 2012-2016 Analysis

AMA Research, Feb 2012, Pages: 92


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AMA Research are pleased to announce the publication of the 7th edition of the report ‘Domestic Decking and Landscaping Materials Market Report – UK 2012-2016 Analysis’. The report provides an informed and up-to-date review of this market as we enter 2012, and includes a review of recent market trends and forecasts over the next few years.

The report contains:

DETAILED ASSESSMENT OF THE MARKET – analysis of the market structure and recent developments in the market.

FORECASTS OF MARKET DEVELOPMENTS TO 2016.

ANALYSIS BY PRODUCT GROUP - market sizes, product mixes and sector trends:
Hard landscaping - including decking, paving and walling, fencing, trellis & garden structures, and aggregates.
Garden decoration - including pots & planters, water features & decorative products, and external lighting
Soft landscaping - including bedding plants, nursery stock, bulbs and seeds.

Of particular interest are the following:

Analysis of market performance during economic downturn.

Factors affecting the market and analysis of key market characteristics (eg: impact of reversal of trend towards affluent/time-rich 50-65 age groups).

Product group analysis – market sizes, influences, trends and forecasts.

Review of key suppliers for different product categories – key players, product profiles, market positioning, turnovers etc

Review of distribution structure – key channels - garden centres, DIY multiples, builders merchants, growth of internet 2010-2011.

Forecast of market performance to 2016.

Some of the companies featured include:

AVS Fencing Supplies, B&Q, Barton Grange, BDC, Blue Diamond, Bouchier Fencing, Crocus, Decco, Dobbies Garden Centres, Elho, Feature DECO, Forest Garden, Garden & Leisure Group, Garden Direct, Gardening Direct, Golden Acres, Grange Fencing, Greenfingers, Haddonstone, Haskins Garden Centres, Hillier Garden Centres, Hillview Group, Home Hardware Southwest, Homebase, Honeysuckle Bottom Sawmill, Hutton Garden Products, Interpet, J Parker, Jacksons Fencing, Klondyke Garden Centres, La Hacienda, Maidenhead Aquatics, Minsterstone, Mr Fothergills, Notcutts, OA Taylors & Sons, OAL (Oasis, Atlantis, Lotus) Water Garden Products, Oase, Otter Nurseries, Outdoor Life Group, Outland Stone, Rockways, Rowlinson Garden Products, Saint-Gobain, Sankey, Smart Solar Inc, Solus Garden & Leisure, Somerlap Forest Products, Squires, Stax Trade Centres, Stewart Plastics, Suttons Seeds, The Garden Centre Group, The Stoneballs Company, The World of Water Group, Thumbs Up, Travis Perkins, Trident Water Gardens, Van Hage, Webbs Garden Centres, Westland Horticulture, WFSBorder, Wickes, Wilfirs, Willowstone Garden Products, Winchester Growers, Wolseley.

Key areas covered in the report include:

THE MARKET
- Domestic decking and landscaping materials market – market definition in terms of product categories included – share mix between hard, soft landscaping and decorative products.
- Market size - analysis by value from 2006-2011, key characteristics of the market.
- Market trends and major factors influencing the market - including the impact of economic climate, performance of housebuilding/housemoving sector, resurgence of interest in ‘grow-your-own’, DIY trends, attitudes towards gardens, longer term demographics (eg: reversal of trend towards time-rich/affluent 50-65 age groups etc).
- Market forecasts – market size, prospects and influencing factors on market for 2009-2011. Short term prospects in 2012/13 and up to 2016.

PRODUCTS
- Product groups reviewed:-
- Hard Landscaping - paving and walling, fencing, trellis & garden structures, decking, aggregates.
- Garden Decoration - pots & planters, water features & decorative products, external lighting.
- Soft Landscaping - bedding plants, nursery stock, bulbs and seeds.
- Estimated shares in 2011 of main product groups within each sector.
- Product groups – definition, market size 2006-2016 and product mix within each sector. Review of products including recent trends and factors affecting sector. Future prospects.
- Decking Sector – market values 2006-16, volumes 2006-11, material mix, product mix (deckboards, balustrading, joists etc.), key suppliers etc.

SUPPLIERS OF LANDSCAPING MATERIAL PRODUCTS
- Overview of supply structure – complex structure with different  product sectors having a variety of distribution channels.
- Identification of main suppliers by product group - product profiles, turnovers etc
- Review of distribution channels – estimated shares of channels including garden centres, DIY multiples, builders merchants, internet/mail order, independents etc.
- Review of key suppliers in each distribution channel - market shares, turnovers, company structure, key areas of specialization etc.

FUTURE PROSPECTS
- Forecast of market developments in 2012/13 and long term prospects.
- Positive and negative factors affecting the market – performance of UK economy, housebuilding and consumer confidence & spending.
- Outlook for the decking and landscaping materials market through to 2016.


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