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2011 – 2012 Mobile Banking Vendor Scorecard: Mobile Banking Has Moved from a “Nice-to-Have” to a “Must-Have” Channel
Javelin Strategy & Research, Oct 2011, Pages: 76
After a pause in 2010, consumer adoption of mobile banking skyrocketed by 60% in 2011 as hundreds of new banks went live with their mobile offerings. In this third annual review, Javelin provides a highly detailed analysis and ranking of the mobile banking solutions of 15 major vendors and identifies detailed best practices and the “top 10 trends” for the industry. Intended for both financial institutions and vendors, this report should be used as a guideline for those institutions developing their mobile banking strategies and/or involved in selecting a vendor. Additionally, this report provides mobile banking vendors with sound principles, evidence-based guidelines, and thorough strategies for further building out their solutions into the future. Topics covered include consumer adoption by mode, analysis of iOS, Android, BlackBerry, and Windows Mobile operating systems, mobile remote deposit capture, mobile tablets (some surprising findings here), and each vendor’s path to mobile payments.
Primary Questions
- What are key criteria financial institutions should consider when developing their mobile banking strategy?
- Which vendors have the best mobile banking vendor solutions in the industry?
- How have vendors changed their practices since 2010 and why?
- Which practices have been widely adopted by vendors, and which practices should be adopted?
- Where is the industry heading? What are best practices for the future?
- Which operating systems do vendors need to support and why?
Methodology
This report is based on data collected online from a random-sample panel of:
- 5,102 households in March 2011. The survey targeted respondents based on representative proportions of gender, age, and income compared to the overall U.S. online population. Overall margin of sampling error is ±1.37 percentage points at the 95% confidence level.
- 3,180 respondents with mobile phones in June 2011, with an overall margin of sampling error of ±1.74 percentage points at the 95% confidence level.
- 2,304 respondents in August 2011, with an overall margin of sampling error of ±2.04 percentage points at the 95%
confidence level.
The data in this report is further based on information collected during July and August 2011. Executive interviews were conducted with six FIs and 17 vendors.
This report includes a comparison and ranking of 15 mobile banking vendors, including Clairmail, FIS, Fiserv, Harland Financial Services, Intuit, Jack Henry, Kony, mFoundry, Monitise Americas, ORCC, Q2ebanking, S1, Sybase 365, Tyfone, and Yodlee. Infosys was included as a new entrant this year but not scored and, therefore, its offering was not included in the vendor comparison tables.
Audience:
Financial institutions: mobile banking, marketing; mobile banking vendors, mobile network operators.
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