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The Construction Wood Industry in BRIC Countries – Market Opportunities and Entry Strategies, Analyses and Forecasts to 2016

BRICdata, Jan 2012, Pages: 198


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Due to the growing demand for housing from Brazil’s large population, construction activity in Brazil grew rapidly during the review period. Brazil is currently facing a shortage of seven million housing units, which is expected to reach more than 12 million by 2022 due to the country’s rising population and rapid urbanization. This will drive demand for construction wood in the country during the forecast period. The Russian construction wood industry will be driven by several impending major construction projects in the country, including those in preparation for global sporting events such as the 2014 Winter Olympics and 2018 FIFA World Cup over the forecast period. In India, the commercial construction end-user market is one of the largest contributors to the Indian construction wood industry, due to its dramatic growth following the expansion of India’s information technology industry. China is the world’s largest furniture manufacturer. Its production capacity now accounts for more than 20% of global production capacity. Furthermore, wooden furniture accounts for around one-third of all the furniture manufactured in China in 2010.

This report provides top-level market analysis, information and insights into the construction wood market in the BRIC countries including:
- In-depth analysis of the construction wood market in the four BRIC countries: Brazil, Russia, India and China
- A detailed country-specific analysis of market attractiveness, covering the key trends, drivers and challenges across the four countries
- Detailed market sizes for each BRIC country for a period of 10 years (2007-2016), including category level and end-user level analysis
- Detailed insights into the regulatory framework, market entry strategy, product innovation and marketing strategy relevant to the construction wood market
- Description and analysis of the competitive landscape and the key distribution channels for the construction wood market

This report provides an extensive analysis of the construction wood market in the BRIC countries:
- It analyses historical values for the construction wood market for 2007-2011, along with forecast figures for 2012-2016
- It provides supporting country-specific analysis on the overall market as well as individual values for the market’s key categories
- The report provides top-level analysis of the construction wood market’s production and market dynamics
- The report also details the competitive landscape for manufacturers including future market entry strategies
- The report outlines the current regulatory framework in the market

Reasons To Buy:
- Make strategic business decisions using top-level historic and forecast data related to the BRIC construction wood market and each category within it
- Understand the key market trends and growth opportunities within each country
- Assess the competitive dynamics in the BRIC construction wood market
- Identify the growth opportunities and industry dynamics within the key categories in the construction wood market
- Gain insights into key regulations governing the construction wood market in the BRIC countries

Key Highlights:
- Residential construction was the most-popular and fastest-growing end-user market in Brazil during the review period, accounting for 63.6% of the country’s total construction wood market in 2011.
- Brazil will host the 2014 FIFA World Cup and 2016 Olympic Games, which will support the expansion of Brazil’s construction industry.
- The number of large-scale housing projects occurring in Russia increased considerably during the review period. In addition, several large-scale housing projects have been built specifically using wood. These housing projects have mostly taken place in the Saint Petersburg and the Leningrad Oblast regions.
- The Russian construction wood industry is relatively large in comparison to other countries. In addition, Russia is one of the largest producers of raw wood in the world.
- The Indian construction wood industry has registered mixed growth rates during the review period. The market size of Indian construction wood grew sharply in 2007 and 2008, before declining in 2009 due to the global economic crisis.
- China is the world’s largest furniture manufacturer. Its production capacity now accounts for more than 20% of global production capacity.
- The Chinese construction wood industry is highly fragmented. The leading companies in the industry are often vertically integrated, increasing the level of rivalry.


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