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Concrete Admixtures Market in Brazil
Frost & Sullivan, Jan 2012, Pages: 85
Brazilian Concrete Admixtures Market Experiences a Windfall as Companies Hasten to Complete their Infrastructure Projects before the FIFA World Cup
Frantic Contraction Activities in Commercial, Residential, and Industrial Sectors Boost Market for Admixtures
Construction projects are in full swing in Brazil, driven by the demand to complete all infrastructure projects well before the 2014 FIFA World Cup deadline. This mega event has spelled boom time for the country’s infrastructure markets and ultimately, the concrete admixture companies. More than R$5 billion will be invested in just stadiums in the 12 host cities, and more than R$40 billion in infrastructure projects in airports, railways, and other modes of public transport. Moreover, the Government will grant over R$70 billion in its housing program through 2014, giving a leg up to the admixture market. The fortune of the concrete admixture market is closely tied to the construction materials market’s and so far, market participants have had reasons to rejoice. “The huge expected thrust on infrastructure development, where the usage of admixtures is almost a norm, is a significant boost for concrete admixtures,” says the analyst of this research.
Huge infrastructure projects and high autonomous construction growth in North and Northeast Brazil will open up more windows of opportunities to concrete admixtures manufactures until at least 2014. In the long term, a deficit of 7 million housing units and lower financing cost will accelerate the demand for housing. The government has already approved a million houses and intends to sanction another 2 million by 2014. The low income housing government program, Minha Casa Minha Vida (My home, my life), launched in 2010 at the cost of more than R$70 billion, is a key driver for the construction sector, and consequently to the concrete admixtures market.
While the market is vast, admixture companies need to sort out a few chinks to make the most of penetration opportunities in Brazil. Firstly, they need to ascertain the right dosage, as overdosing of any admixture can lead to unwanted and unmanageable characteristics in concrete. The personnel in charge of dosage need sound technical and operational expertise. The increasing availability of technical information and support from concrete admixtures companies are encouraging independent consumers to buy concrete admixtures. An instructed end-user base will achieve better results in construction works. Secondly, participants have to strategize to deal with the local currency appreciation, as it reduces export opportunities and heightens import competition. From 2003 to 2011, the Real’s value increased by more than 100 percent, lowering the country's competitiveness. “To stop local currency valuation, the Brazilian government has started taxing foreign investments and intervening in the currency market,” notes the analyst. “These measures, as well as the global economic downturn, had helped to stabilize the exchange rate in 2011 and benefit exporters of concrete admixtures.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Plasticizers
- Superplasticizers
- Retarding
- Accelerating
This study presents an in-depth market analysis of the Brazilian concrete admixture market, covering topics such as industry challenges and market drivers and restraints. It also presents the competitive structure of the market and emerging technological trends. Revenue forecasts are also discussed. The concrete admixtures market growth rate is expected to be driven by the Brazilian construction sector's strong performance and increasing awareness of admixtures. The market is segmented into the following categories: Plasticizing and Superplasticizing, Retarding and Accelerating. 2013 and 2014 are expected to present the most elevated demand growth in the forecast period due to the proximity of the Football World Cup.
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