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Cookbook Publishing in the US Product Image

Cookbook Publishing in the US

  • Published: November 2011
  • Region: United States
  • 31 pages
  • IBISWorld
Cooking up success: Trends toward eating in and celebrity chefs drive cookbook demand

FEATURED COMPANIES

  • Bertelsmann AG
  • News Corporation
  • MORE

Cookbook Publishing

Many cooks in the kitchen

The Cookbook Publishing industry weathered the recession well as consumers splurged on cookbooks to eat and entertain at home instead of going out. Although external competition from online recipe sources is escalating, consumer demand for printed cookbooks continues to rise. Demand is also increasing due to demographic shifts as senior, immigrant and allergy-prone populations grow. Niche cookbooks, celebrity-authored cookbooks, digital cookbooks and supplementary products will grow in popularity among publishers as competition grows. Companies will also continue the consolidation and integration trends of the past five years to leverage resources and size.

This industry designs, edits and markets cooking recipe books. It includes companies that offer self-publishing, but it does not include e-books, exclusively online recipe publishers, authors or non-publisher printers.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

Bertelsmann AG

News Corporation

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