Five Stars: Evolving Media Consumption Habits Are Expected to Benefit the Industry
The Online Survey Software industry develops software for market research, product testing, and other customizable uses like employee satisfaction or consumer preferences. Industry operators offer clients a product that is less costly to run but also more time efficient, interactive, and can be easily integrated with data analytics platforms. As a result, many companies have reduced their use of traditional market research activities, which rely on physical results collection and often generate lower response rates and operational efficiency. Instead, users increasingly opt to extract feedback using services provided by online survey software companies at a fraction of the cost.
This industry develops online survey software for use in market research, product testing and gathering information on customer and employee satisfaction. Online surveys ask respondents a list of specific questions to gauge their opinions. Results are then collated and supplied to the author of the questions.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Qualtrics
- Momentive Global Inc.
Methodology
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