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Viewing report
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Tracking Global Multiscreen Video (MSV) Services to Profitability in IPTV, Cable & Satellite — Taking OTT/Internet Video to Mobile: 2012
Multimedia Research Group, Jan 2012, Pages: 98
Aside from the patent portfolio, the impending Google purchase of Motorola represents strong evidence of the marketplace’s recognition that video is destined to live on all screens, regardless of delivery format. Further, Google’s role in Over-the-Top (OTT) Video, reinforced by Motorola’s deep relationships with Operators, points to the merging of OTT with franchised video systems into a hybrid offering that becomes the standard-bearer for delivery of video content.
This trend has been building for a long-time and is shown in developments by major programmers, such as the BBC, CNN and ESPN, as well as the Operators such as AT&T, Belgacom, Cablevision, Telecom Italia and Verizon. The Global Multiscreen Video (MSV) Report covers the factors that are driving this change in business; one where content is supplied in an Over-the-Top fashion by Operators or through Programmers in concert with Operators. It also examines the attitudes of Operators, Programmers and Vendors regarding MSV, how they are implementing MSV and how MSV is evolving.
Often referred to as TV Everywhere, MSV is more than the content delivery implicit in that term. MSV is a continuum of features that deal with the receiving of metadata, control and streaming of content to a device, which may complement the primary screen (i.e., the TV) or in some cases be the primary screen.
One use-case is one where the Operator provides authentication, as well as authorizing and streaming video directly to the User. The Programmer still provides the programming (video and audio content & associated metadata) to the Operator, while the Operator is responsible for the storage, packaging the content in correct format and streaming it to the customer’s device.
At first glance, Vendors appear to be much more optimistic than Operators regarding the movement of the electronic program guide to companion devices, with an approximate 2:1 margin expecting this will happen by the end of 2012. Upon closer review of the numbers, respondents from large Operators had a similar view that the guide on companion devices would be a “must-have” within a year.
Still, respondents from the Vendor community pointed out that the traditional guide is not necessarily the optimal approach for viewing program information on a companion screen.
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