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Advertising in View 2012

Description:
This report examines the current state of the worldwide television advertising market and its evolution, with a particular focus on Asia-Pacific, pay television, and the TV industry's response to the current changes and challenges in the market. The report includes country-specific profiles focused on some of the most dynamic TV markets in Asia-Pacific. We draw on data and projections from some of the world's most respected sources of market intelligence, as well as a bespoke survey of senior industry experts from across the region. In addition, selected key, influential executives were interviewed about the drivers of and barriers to growth, and their expectations for specific markets within the region.

The Asia's Television advertising market is constantly changing with traditional terrestrial services being challenged by new multi-channel and internet models; you should read this report to find out how and why this market is changing, and so fast.

This report will include:

- Size of the market
- The critical market drivers and the factors restraining growth
- Estimates the medium-term outlook for the industry
- The role of pay TV
- The key opportunities for development
- Comprehensive country analysis and advertising regulations

The report includes the most dynamic TV markets in Asia-Pacific, including China, Hong Kong, India, South Korea and some ASEAN countries.
 
Contents:
Executive Summary

Global Television Advertising Market

Television Advertising Market in Asia

The Pay TV Market

The Changing Face of TV and Advertising

Country profiles (China, Hong Kong, India, Indonesia, Philippines, Singapore, South Korea, Thailand

Company profiles

Advertising regulations
 
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Advertising in View 2012

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