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The Wireless-Only Future of Phone Service in Canada Product Image

The Wireless-Only Future of Phone Service in Canada

  • Published: October 2010
  • Region: Canada
  • 41 Pages
  • Lemay-Yates Associates Inc

This 41-page c-Ahead Report including 29 tables and figures is based on independent analysis and research among more than 2,000 Canadians in 2009 and 2010.

The Report includes a five-year forecast of wireless-only households in Canada and the US and a comparative analysis of Canadian service offerings for mobile and fixed telephone service.

During 2010 the wireless wars have escalated to unprecedented levels and the widespread availability of unlimited voice calling mobile services is expected to put pressure like never before on the revenues generated by providers of fixed local phone service, both telco’s and cableco’s. Among the key questions are by how much and how fast will these revenue streams erode over the next months and year? And for mobile service providers, what is the potential upside from consumers looking go wireless-only?

LYA’s research reveals that there are already over 4 million Canadians presently living in households that have disconnected their home phone service(s). While most are wireless-only, they also use other alternatives and our Report provides the split of mobile, VoIP, softphone (Skype) or combinations of these. READ MORE >

1 Canadian Households That Have Disconnected Their Home Phone Service(S) And The Alternatives They Use
1.1 Use Of Skype When Travelling

2 Portrait Of Canadian Households That Have Disconnected Or Are Planning To Disconnect Fixed Home Phone Service(S)
2.1 By Gender – A Very Different Perspective For Men Versus Women
2.2 By Age Group – Younger Canadians Track The Us Experience
2.3 By Level Of Education – Well-Educated Intend To Disconnect More
2.4 By Geographic Region Of Canada – Alberta Has The Highest Level Of Disconnection – Quebec Lowest Intent To Disconnect
2.5 By Household Income And Family Type – Lower Income Households Have A Higher Disconnection Rate
2.6 By Type Of Internet Connection – Usb Key Users Highest Rate Of Disconnection And Highest Intent To Disconnect

3 Risks And Opportunities For Canadian Service Providers
3.1 The Potential Threat To Providers Of Fixed Phone Services
3.2 The Significant Opportunity For Mobile Service Providers

4 Lya Forecast For Fixed Phone Service Disconnects

5 Comparative Discussion Of Mobile And Home Phone Pricing
5.1 Mobile Service Packages With Unlimited Local Minutes
5.2 Fixed Phone Service Packages
5.3 Basket Comparison – Fixed And Mobile
5.4 The Battle For Quebec

6 Top 10 Key Findings

7 Background – Lemay-Yates Associates Inc. (Lya) And Its C-Ahead Research Program

LIST OF TABLES

Table 1 – Disconnected Households And Population – September 30, 2010
Table 2 – Disconnections And Plans To Disconnect – % Of All Respondents Split By Gender
Table 3 – Disconnections And Plans To Disconnect – % Of All Respondents Split By Age Group
Table 4 – Disconnections And Plans To Disconnect – % Of All Respondents Split By Level Of Education
Table 5 – Disconnections And Plans To Disconnect – % Of All Respondents Split By Region
Table 6 – Disconnections And Plans To Disconnect – % Of All Respondents Split By Income And Family Type
Table 7 – Disconnections And Plans To Disconnect – % Of All Respondents Split By Type Of Internet Connection
Table 8 – Estimate Of Fixed Lines At Risk According To Current Fixed Line Service Provider: Bell, Telus, Mts, Sasktel,
Rogers, Videotron, Shaw, Cogeco
Table 9 – Disconnections And Plans To Disconnect – % Responses Split By Mobile Provider – Core Brands And Flankers
Table 10 – Estimated Number Of Wireless Subscribers That Have Disconnected And That Plan To Disconnect – Core Brand
Consolidated View - Bell, Telus, Rogers, Mts, Sasktel
Table 11 –Wireless-Only Households In Us - % Of Total Households
Table 12 – Examples Of Mobile Service Packages With Unlimited Local Minutes – Standalone Packages Not Included In A
Bundle
Table 13 – Examples Of Home Phone Fixed Service Pricing – Standalone Not Included In A Bundle – Including The Cost Of A Phone Set
Table 14 - Comparison Of Bundle Pricing – Bell Quebec Plans Vs. Videotron Mobile
Table 15 – Comparison Of Bundle Pricing With Unlimited Canada-Canada Minutes – Bell Quebec, Videotron Mobile, Rogers Chatr, Public Mobile

LIST OF FIGURES

Figure 1 – Split Of Alternative Telephony Services Used By Disconnected Households – Mobile, Voip, Softphone Such As
Skype
Figure 2 – Canadians Using Softphones Such As Skype While Travelling – % In Total And By Region – September 2010.
Figure 3 – Disconnections - % Of All Respondents Split By Gender Compared To Mobile Penetration By Gender
Figure 4 – Disconnections - % Of All Respondents Split By Age Group Compared To Mobile Penetration By Age Group
Figure 5 – Disconnections – % Of All Respondents Split By Level Of Education Compared To Mobile Penetration By Level Of Education
Figure 6 – Disconnections – % Of All Respondents Split By Region Compared To Mobile Penetration By Region
Figure 7 – Disconnections – % Of All Respondents Split By Household Income And Family Type Compared To Mobile
Penetration By Household Income And Family Type
Figure 8 – Disconnections – % Of All Respondents Split By Type Of Internet Connection Compared To Mobile Penetration By
Type Of Internet Connection
Figure 9 –All Respondents – % Planning To Disconnect Split By Current Fixed Service Provider – Bell, Telus, Mts,
Sasktel, Rogers, Videotron, Shaw Cogeco, Eastlink, Primus
Figure 10 – Bell Canada And Bell Aliant Home Phone Respondents – % Planning To Disconnect Split By Region
Figure 11 – Respondents With Mobile Service – % Planning To Disconnect Fixed Service(S) Split By Mobile Provider – Core
Brands And Flankers
Figure 12 – Wireless-Only Households – Canada-Us Comparison – 2004 To 2009
Figure 13 – Forecast Of % Disconnected Households – Canada And Us – 2010-2015
Figure 14 – Fixed And Mobile Phone Service Basket Comparison

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