The South Africa Salon Market 2011

Diagonal Reports, October 2011, Pages: 113

The African hair and beauty market is one of the fastest growing worldwide due to a number of factors, including the following:

1) Sub-Africans use hairstyling to transform their appearance (as their Caucasian counterparts rely on hair colouring or facial care).
2) Grooming is very important and women invest very heavily in terms of time and money to achieve the desired hair designs (hours required) and to prepare/style their hair (product/hair pieces spend).
3) Demographics and economics

African hair and beauty markets differ from the US, Europe and Asia for many reasons (hair and skin type, spending power, product usage). These new consumers are forcing change on product formulators in terms of products, distribution/marketing channels and advertising.

(Hair care, haircut, style, African styling, braiding, dreadlocks, relaxing, straightening, texture, waves, curls, colour, hair extensions, add-ons, weaves, wefts, wigs, treatments, wet and dry products, beauty, nails, brands, salons, day spas.)

SECTION 1 REPORT SUMMARY

TABLE 1 South Africa hair salon market at a glance (2011)
Many segments, consumers
TABLE 2 Salon business (%) by hair care treatment category, Black and White salons
TABLE 3 Top hair care companies / brands in the salon channel
Data sources
Currency
Date of publication

SECTION 2 CONCLUSIONS AND FORECASTS
Diffuse market
Top issues for Black salons
Unmet product formulation demands

SECTION 3 SALON MARKET SIZE, VOLUME AND VALUE
Introduction and summary
TABLE 4 Salon segments, Black and White (%) by units and revenues
Why specialise?
Representative organizations Black and White salons
Difficult to accurately quantify
Trends in numbers of stylists and salons

SECTION 4 SALON MARKET SALES VARIATIONS
Introduction and summary
TABLE 5 Salon market value, 2010 to 201
TABLE 6 Salon market % sales variations, Black and White salons 2011 to 201
TABLE 7 Salon market value, Black and White salons 2010 to 201
Forecast sales variations
Historical sales variations

SECTION 5 SALON MARKET DRIVERS
Introduction and summary
TABLE 8 Market drivers, positives and negatives
Forecasts positive
The economy and demographics
Image consciousness and social aspirations
Appearance conscious South Africans (quotes)
A celebrity driven beauty market
Quality upgrades by consumers
The impact of the 2010 FIFA World Cup South Africa
Growth strategies identified by salons in 2011 (listed)
The impact of a
Clients are
Special ...., typical
Convenience
Marketing
Social
Location impacts on sales

SECTION 6 CONSUMER SPECIFIC HAIR CARE AND STYLING REGIMES, AND THEIR IMPLICATIONS FOR SALONS
Introduction and summary
TABLE 9 Determinants of consumers’ demands
Curl reduction crucial for
Complex hair care
Top styles benefit DIFM not
Styling regimes are
Some quotes on hair styling practices
Product consumption patterns flow from regimes
Budgets and expectations

SECTION 7 SALON MARKET SEGMENTATION AND STRUCTURE
Introduction and summary
TABLE 10 Salon segments Black and White, (%) units and revenues
Salons unisex
TABLE 11 Salon market segments (%) volume and revenues
Commonalities of the formal sector / professionally operated salons
Employment based salons
A chain’s views of salon
The .... based salons
The segment C salons quantified and qualified

SECTION 8 SALON BUSINESS ACTUALITIES - BLACK AND WHITE SALONS
Introduction and summary
TABLE 12 Salon business (%) from hair treatments and from
TABLE 13 Salon business (%) from treatments and from product retail
Should not extrapolate to national market
TABLE 14 Salon business (%) by hair care category in Black and in White salons
Seasonal variations
TABLE 15 Salon business (%) by hair care category, Black salons of different types
Hair treatments
TABLE 16 Black salons purchases, (%) of wet and dry products
Definition(s) of wet and dry hair care
TABLE 17 Black salons product purchasing, as % of revenues by market segment
The (almost) product-free salons
TABLE 18 Salon business (%) by category, White salons
Cut and style no
Currently fashionable hair length
TABLE 19 Salon services and frequency of visits, White salons

SECTION 9 SALON BUSINESS ACTUALITIES - CHEMICAL HAIR TREATMENTS, RELAXING AND COLOURING
Introduction and summary
TABLE 20 Salons and chemical relaxing services, Black and White
Forecasts for relaxing
Why relax?
Why choose professional relaxing services?
TABLE 21 Black salons’ relaxer purchases, (%) ......... formulations
Professional formulations
TABLE 22 White salons, chemical services –– relaxing, and colouring
Chemical sales vary by salon
Idiosyncratic view

SECTION 10 SALON BUSINESS ACTUALITIES - STYLING, AFRICAN STYLING, DREADLOCKS
Introduction and summary
TABLE 23 African styling business (%), braids and dreadlocks
African styling defined
African styling (hairpieces) and consumers’ motivations
Pieces that (dramatically) transform appearance
From ordinary to celebrity
A bright development in the category
Bring your own hair
An investment to take care of
Dreads a special niche
Trends in salon sales of dreadlock services
Salon dreadlocks and consumers’ motivations
New consumers for dreads
The views of salon experts on dreads
Salon stylists’ attitudes to complex African styling
Viewed shared in the USA

SECTION 11 SALON BUSINESS ACTUALITIES – NEW STRAIGHTENING, IRONING, BRAZILIANS, AND BLOWOUTS
Introduction and summary
The new generation of straightening irons
Stylists set aside an earlier
Irons could damage
TABLE 24 Improved styling outcomes with new generation of
Versatile
Safe technology
A product and brand that works with
Bio Ionic styling and Brazilians (new generation perming)
Safe, effective, and versatile
New styling integrates additional hair benefits
TABLE 25 The improved “style outcome” from new straightening systems
Why the roots are important
SECTION 12 SALON BUSINESS ACTUALITIES - HAIR TREATMENTS
Introduction and summary
TABLE 26 Salon hair treatment business
Treatment compulsory in salons
Keratin the latest buzz
Botox for hair
Keratin illustrates how ingredients have been elevated
Keratin or formaldehyde?
Common hair problems (listed)
Stylists’ comments on brands
TABLE 27 Brands - liquids/shampoos and conditioners (S&C), and treatments
A shampoo brand liked by daily
Special formulations for every problem
Keratin (once again)
Hair loss brand
TABLE 28 Brands relaxing and relaxing related (stylists comments)
Like a Brazilian for rebel hair
TABLE 29 Brands dreadlocks (stylists’ comments)
TABLE 30 Brands styling and colouring (stylists’ comments)

SECTION 13 SALON BUSINESS ACTUALITIES - BEAUTY SERVICES IN HAIR SALONS
Introduction and summary
TABLE 31 Salon beauty services, (%) of business
Typical beauty treatments offered in salons
Mall based salons and beauty treatments
Dreads may diversify beauty
Hair salon attitudes to beauty treatments

SECTION 14 SALON BUSINESS ACTUALITIES - PRODUCT RETAIL
Introduction and summary
TABLE 32 Salon product retail, summary of data
The top product categories in retail
Fashion trends impact on styling retail
Chains self identify as having significant retail business
TABLE 33 Product retail, factors driving salon sales
Quality upgrade (includes quotes from Black and White salons)
Retail and role of hair fashion
Role of the hairdressers
Retail and salon exclusives
Staff training and retail (quotes from salons)

SECTION 15 HAIR SALONs AND SAMPLE PRICES OF TREATMENTS
Introduction and summary
TABLE 34 Prices of salon hair treatments by category (ZAR)
TABLE 35 Prices of hair colouring services and hair length (ZAR)
TABLE 36 Prices of a blow wave, Bio Ionic, and a Brazilian (ZAR)
TABLE 37 Prices of hair ironing (ZAR)
TABLE 38 Prices of a hair relaxing treatment upmarket Black salon (ZAR)
TABLE 39 Prices of extensions per strand and set of clip in extensions (ZAR)

SECTION 16 HAIR SALON BRANDS MARKET PROFILE
Introduction and summary
TABLE 40 The salon brand market summary profile
TABLE 41 Top brands identified in Black salons (.. names) and White salons (.. names)
Changes in brand share in 201
TABLE 42 The top company and its brands, Black and White salons (.. names each)
TABLE 43 Other companies and brands, Black and White salons (.. names)
TABLE 44 Brands gaining share in salons (.. names)
No big buzz as in 201
The top brands in Black salons
TABLE 45 Brands in Black salons (.. names relaxers, .. names treatments)
TABLE 46 Brands in Black salons (.. names in shampoos and conditioners)
TABLE 47 Brands in Black salons (.. names in styling)
TABLE 48 Brands in Black salons (.. names in colouring)

SECTION 17 COMPANIES - HAIR CARE PRODUCT MANUFACTURERS, PROFILED
TABLE 49 Brands identified in South Africa (... names, alphabetical order) 64 Nonspecific naming
TABLE 50 All brands identified in White salons, ranked (... names)
Experts’ comments on brands, alphabetical order
TABLE 51 Brands, hair extensions in salons (... names)

SECTION 18 COMPANIES - TOP SALONS (FRANCHISES AND SINGLE UNITS), PROFILED
TABLE 52 The largest salon franchises, the specialists in African styling (AS), and best in class (BIC) (.. names)
Other data on salons, alphabetical order
Names of salon companies - specialists in African styling
Criteria applied to identify the “best in class” salons

SECTION 19 COMPANIES - HAIRCARE PRODUCT DISTRIBUTORS TO SALONS, PROFILED
TABLE 53 Hair care product retailers and distributors (.. names)
Other data on suppliers, alphabetical order

SECTION 20 HAIRSTYLING GLOSSARY, TECHNICAL DATA (AFRICAN STYLING AND RELAXING), AND HAIRSTYLING IDEOLOGIES
TABLE 54 Definitions of wet and dry product categories
TABLE 55 Chemical relaxer process - the many different steps
TABLE 56 Relaxer product strength and formulations
African styling techniques and processes explained
Dreadlocks, dreads technical
Hair extension process and components
Hair extensions types (.........)
Hair extensions methods (....) 201
Hair extensions methods –
Hair types used in extensions and other styling
TABLE 57 Interpretations of hairstyles – negative and positive
The many ideologies of (Black) hairstyling

SECTION 21 SUPPORT DATA ON THE HAIR SALON MARKET IN SOUTH AFRICA
Introduction and summary
Data issues noted by experts
Diffuse and fragmented market
Many estimates of market size in circulation, C&T and hair care products
Salon and Standard Industrial Classification (SIC) codes
Taxes on salon services / retail
Salon registration requirements and tax thresholds
Business regulations for hair salons
TABLE 58 Hairdressing and Cosmetology Services Bargaining Councils, numbers of employers/employees
Salons part of the SME sector (defined)
TABLE 59 SME benchmark business sizes
TABLE 60 Quantifying the numbers of viable professionally run salons
TABLE 61 Salon market segments (% and units), Black salons
The backyard salons and stylists
Street salons and stylists
The informal salon economy (country specific meaning)
TABLE 62 Salons per capita, South Africa compared to other countries
Too many salons?
Inflated estimate?
South Africa not unique

SECTION 22 SUPPORT DATA, THE CHALLENGE TO DEVELOP A QUALITY SALON INDUSTRY
Introduction and summary
TABLE 63 Developing a quality segment – challenges and barriers
Developing a Black salon industry, rolling out training and
Black salons upgrading and
What salons want from their suppliers (and government)
Top down initiatives required
From hair specialisation to diversity
Why salons have specialised
Challenges of diversity for salons and clients
Diversity, the many costs
Barriers to salon development
Salon quotes on competition
Educate stylists and consumers, prevent counterfeits
Salons’ suggestions for brands and product manufacturers
How salons are helping themselves

SECTION 23 SALON REGULATORY AND TRAINING ISSUES
Introduction and summary
Salon industry development and training initiatives
Services SETA
Recognised hairdressing qualifications
Hairdressing training providers (examples)
Salon management training
BEE and hair product companies involved

SECTION 24 LISTINGS OF MARKET AUTHORITIES (GOVERNMENT, INDUSTRY AND PROFESSIONAL ORGANIZATIONS, PUBLICATIONS, ETC.)
Professional organizations, and web sites for hair salons
Online listings of hair salons
Salon magazines and publications for professionals
Magazines, publications - consumers
Trade and professional exhibitions
Professional competitions and awards

SECTION 25 TERMS, SYMBOLS, AND ABBREVIATIONS,
Symbols used in tables
Other terms

SECTION 26 METHODOLOGY, SOURCES, AND COMPANIES INTERVIEWS
Companies interviewed
Confidentiality
Criteria for choosing experts
Findings reference
TABLE 64 Profile of salon experts interviewed 2011
Experts represent breadth of expertise
TABLE 65 Profile of salon experts interviewed, by location
Languages of interviews

SECTION 27 COUNTRY DATA SOUTH AFRICA
TABLE 66 Population of South Africa (2000 to 2045)
TABLE 67 Population of South Africa (percentage) by ethnic origin 2010 and 2011
Southern African Development Community (SADC)
TABLE 68 Population of South Africa (%) by age and gender
TABLE 69 South Africa population by state
TABLE 70 Population ethnic Africans as (percentage) adults and household income

INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANIZATIONS (REGULATORY, TRADE, PROFESSIONAL)
DIAGONAL REPORTS STATEMENT

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