How Western European Telcos Meet the Cloud Computing Needs of Enterprises - Europe Telecom Insider/Vol. 4, No 1, Edition 2
Pyramid Research, Inc, February 2012, Pages: 16
As enterprises demand a single point of contact for all technology needs and expect integration to be seamless, a coherent cloud computing strategy is becoming a prerequisite for operators' further growth in the business segment, according to a new report.
How Western European Telcos Meet the Cloud Computing Needs of Enterprises examines the trends that are pushing telecom operators in Europe toward cloud computing. It identifies the main business drivers behind adoption of cloud computing by enterprises and discusses how they translated those drivers into specific requirements. Finally, we analyze the various types of service models that may be deployed by cloud providers. The report includes case studies of three Western European operators that provide B2B cloud services: Orange France, KPN and Telefonica.
“The unique value proposition of telcos in the cloud space is their ability to assume the role of integrated communication and IT service providers,” says Pyramid Analyst, Dr. Ewa Romaniuk-Calkowska. With IT services delivered in the form of a utility, they may become a one-stop-shop for enterprises looking to simplify their operations. Therefore, to benefit from the expansion of cloud computing, operators need to focus on value-added solutions. “By becoming a single point of contact for all the enterprise communication and IT needs, a telco can significantly increase customer loyalty and gain new revenue streams,” she adds.
INTRODUCTION
UNDERSTANDING THE COMPETITIVE DYNAMICS OF THE CLOUD
A. Why operators should have cloud strategies
B. Enterprises are seeking cost savings and increased mobility
C. Cloud business models for telecom operators
MARKET DETAIL
CASE STUDY: Orange promotes Cloud Pro for SMEs
CASE STUDY: KPN offers an integrated OSS/BSS system for MVNOs
CASE STUDY: Telefonica launches a cloud-based mobility solution for business
CONCLUSIONS
Key findings
Recommendations
RELATED RESOURCES
Table of exhibits
Exhibit 1: Cloud computing framework
Exhibit 2: Communication services trends, Western Europe, 2007-2016
Exhibit 3: Broadband penetration in business sector by region, 2011
Exhibit 4: Cloud computing sub-segments
Exhibit 5: Value chain of cloud computing
Exhibit 6: Orange's Flexible 4 Business partnerships
Exhibit 7: Applications included in Orange's Cloud Pro service for business customers, January 2012
Exhibit 8: Magnum is an integrated platform for MVNOs
Exhibit 9: MVNOs in Western Europe, 2011-2016
Exhibit 10: FeedHenry cloud platform
Due to its promise of enhanced flexibility, availability and performance of IT resources, cloud computing has become top of mind for companies, large and small, that are considering the shift from traditional, data-center-based IT to cloud computing to harness related economies of scale.
Cloud computing provides operators with opportunities to leverage their expertise and infrastructure to offer cutting-edge services for enterprises. That can help them to increase customer retention, improve return on investment and create new revenue streams. With enterprises demanding a single point of contact for all their technology needs and expecting integration to be seamless, we believe that a coherent cloud computing strategy is becoming a prerequisite for operators' further growth in the business segment.
This report examines the trends that are pushing telecom operators in Europe toward cloud computing. It identifies the main business drivers behind adoption of cloud computing by enterprises and discusses how they translated those drivers into specific requirements. Finally, we analyze the various types of service models that may be deployed by cloud providers. The report includes case studies of three Western European operators that provide B2B cloud services: Orange France, KPN and Telefonica.
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- KPN
- Orange
- Telefonica
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