The Survey of Corporate Use of Video in Marketing
Primary Research Group, February 2012, Pages: 179
This report studies the video marketing and production practices of over 60 corporate organizations, big and small, focusing on the online venues these organizations explore in disseminating their videos and the strategies employed in developing, tracking, and evaluating their video advertising efforts. Survey data details budgetary allotments for the hiring of consultants as well as departmental staffing tendencies, video production statistics, and the overall effectiveness of video advertising vis-à-vis the most common forms of marketing. How many videos have these organizations produced over the last two years and how long are these videos? For which stages of video development—from production to script-writing to metadata development—do these organizations seek the most help? Where and how do these organizations share their videos and how do they generate views? A wide range of file-sharing sites are covered, including YouTube, Facebook, Flickr, iTunes, Vimeo, and many more.
The report presents data broken out by the age and corporate position of the respondent as well as by industry and company size, offering users a unique look at the video marketing techniques of a broad range of organizations. Represented industries include Technology, Finance, Consumer Marketing, Education, and Advertising, among others.
This 179-page report studies the video marketing and production practices of over 60 corporate organizations, big and small, focusing on the online venues these organizations explore in disseminating their videos and the strategies employed in developing, tracking, and evaluating their video advertising efforts. Survey data details budgetary allotments for the hiring of consultants as well as departmental staffing tendencies, video production statistics, and the overall effectiveness of video advertising vis-à-vis the most common forms of marketing. How many videos have these organizations produced over the last two years and how long are these videos? For which stages of video development—from production to script-writing to metadata development—do these organizations seek the most help? Where and how do organizations share their videos and how do they generate views? A wide range of file-sharing sites are covered, including YouTube, Facebook, Flickr, iTunes, Vimeo, and many more. Data is broken out by the age and corporate position of the respondent, and by industry and company size.
Just a few of the many findings from this report are:
- ?4.44% of organizations in the technology, software, and communications industries employ at least one individual whose full-time job it is to make or market videos, as opposed to just 14.29% of those organizations in advertising and marketing
- An organization's most popular video receives an average of more than 350,000 completed views over the course its video life
- An average of 38.79% of a video's views come from links on the organization's website
- 57.58% of organizations in the sample have used Facebook as a video-sharing service for marketing purposes
- Participants spend an average of 37.61 minutes per week watching YouTube for either work or personal purposes
- In 2011, participating organizations made an average of 30.10 distinct videos for distribution on their respective websites and other video-sharing sites
- Over the past two years, organizations in the consulting and business to business industries have spent a mean of $18,367 and a median of $20,000 on advertising agencies, video production consultants, and other freelancers for the purposes of producing or marketing videos
- 43.1% of participants believe video marketing is more cost effective than newspaper and magazine ads
- 90.91% of participants in the education, non-profit, and government sectors use videos on their organization's website
* The report can also be purchased by the chapter - Please click on Enquire before Buying
THE QUESTIONNAIRE
CHARACTERISTICS OF THE SAMPLE
SUMMARY OF MAIN FINDINGS
1. Video Production Statistics
2. Video-Sharing Sites
3. Tracking Video Use
4. Video Production & Staffing
5. Use of Consultants
6. Effectiveness of Video Advertising
7. Video Submission Strategies
LIST OF TABLES
Table 1.1: How would you best describe the importance of video marketing to
your organization?
Table 1.2: How would you best describe the importance of video marketing to
your organization? Broken out by the organization's total revenue
in the past year
Table 1.3: How would you best describe the importance of video marketing to
your organization? Broken out by industry
Table 1.4: How would you best describe the importance of video marketing to
your organization? Broken out by job title
Table 1.5: How would you best describe the importance of video marketing to
your organization? Broken out by age of respondent
Table 1.6: To the best of your knowledge, how many distinct videos has your
office or department made in 2010 for distribution on your
organization's website, video-sharing sites, or through other
means?
Table 1.7: To the best of your knowledge, how many distinct videos has your
office or department made in 2010 for distribution on your
organization's website, video-sharing sites, or through other
means? Broken out by the organization's total revenue in the past
year. .
Table 1.8: To the best of your knowledge, how many distinct videos has your
office or department made in 2010 for distribution on your
organization's website, video-sharing sites, or through other
means? Broken out by industry
Table 1.9: To the best of your knowledge, how many distinct videos has your
office or department made in 2010 for distribution on your
organization's website, video-sharing sites, or through other
means? Broken out by job title
Table 1.10: To the best of your knowledge, how many distinct videos has your
office or department made in 2010 for distribution on your
organization's website, video-sharing sites, or through other
means? Broken out by age of respondent
Table 1.11: To the best of your knowledge, how many distinct videos has your
office or department made in 2011 for distribution on your
organization's website, video-sharing sites, or through other
means?
Table 1.12: To the best of your knowledge, how many distinct videos has your
office or department made in 2011 for distribution on your
organization's website, video-sharing sites, or through other
means? Broken out by the organization's total revenue in the past
year. .
Table 1.13: To the best of your knowledge, how many distinct videos has your
office or department made in 2011 for distribution on your
organization's website, video-sharing sites, or through other
means? Broken out by industry
Table 1.14: To the best of your knowledge, how many distinct videos has your
office or department made in 2011 for distribution on your
organization's website, video-sharing sites, or through other
means? Broken out by job title
Table 1.15: To the best of your knowledge, how many distinct videos has your
office or department made in 2011 for distribution on your
organization's website, video-sharing sites, or through other
means? Broken out by age of respondent
Table 1.16: What is the average length of time (in minutes) of your videos?
Table 1.17: What is the average length of time (in minutes) of your videos?
Broken out by the organization's total revenue in the past year
Table 1.18: What is the average length of time (in minutes) of your videos?
Broken out by industry
Table 1.19: What is the average length of time (in minutes) of your videos?
Broken out by job title
Table 1.20: What is the average length of time (in minutes) of your videos?
Broken out by age of respondent
Table 1.21: How many minutes is your longest video?
Table 1.22: How many minutes is your longest video? Broken out by the
organization's total revenue in the past year
Table 1.23: How many minutes is your longest video? Broken out by industry
Table 1.24: How many minutes is your longest video? Broken out by job title
Table 1.25: How many minutes is your longest video? Broken out by age of
respondent
Table 1.26: How many minutes is your shortest video?
Table 1.27: How many minutes is your shortest video? Broken out by the
organization's total revenue in the past year
Table 1.28: How many minutes is your shortest video? Broken out by industry
Table 1.29: How many minutes is your shortest video? Broken out by job title
Table 1.30: How many minutes is your shortest video? Broken out by age of
respondent
Table 2.1: Do you personally ever use YouTube or any other video-viewing
site in your professional work?
Table 2.2: Do you personally ever use YouTube or any other video-viewing
site in your professional work? Broken out by the organization's
total revenue in the past year
Table 2.3: Do you personally ever use YouTube or any other video-viewing
site in your professional work? Broken out by industry
Table 2.4: Do you personally ever use YouTube or any other video-viewing
site in your professional work? Broken out by job title
Table 2.5: Do you personally ever use YouTube or any other video-viewing
site in your professional work? Broken out by age of respondent
Table 2.6: Has your organization used AOL Video as a video-sharing service
for marketing purposes?
Table 2.7: Has your organization used AOL Video as a video-sharing service
for marketing purposes? Broken out by the organization's total
revenue in the past year
Table 2.8: Has your organization used AOL Video as a video-sharing service
for marketing purposes? Broken out by industry
Table 2.9: Has your organization used AOL Video as a video-sharing service
for marketing purposes? Broken out by job title
Table 2.10: Has your organization used AOL Video as a video-sharing service
for marketing purposes? Broken out by age of respondent
Table 2.11: Has your organization used Blip TV as a video-sharing service for
marketing purposes?
Table 2.12: Has your organization used Blip TV as a video-sharing service for
marketing purposes? Broken out by the organization's total
revenue in the past year
Table 2.13: Has your organization used Blip TV as a video-sharing service for
marketing purposes? Broken out by industry
Table 2.14: Has your organization used Blip TV as a video-sharing service for
marketing purposes? Broken out by job title
Table 2.15: Has your organization used Blip TV as a video-sharing service for
marketing purposes? Broken out by age of respondent
Table 2.16: Has your organization used Brightcove as a video-sharing service
for marketing purposes?
Table 2.17: Has your organization used Brightcove as a video-sharing service
for marketing purposes? Broken out by the organization's total
revenue in the past year
Table 2.18: Has your organization used Brightcove as a video-sharing service
for marketing purposes? Broken out by industry
Table 2.19: Has your organization used Brightcove as a video-sharing service
for marketing purposes? Broken out by job title
Table 2.20: Has your organization used Brightcove as a video-sharing service
for marketing purposes? Broken out by age of respondent
Table 2.21: Has your organization used DailyMotion as a video-sharing service
for marketing purposes?
Table 2.22: Has your organization used DailyMotion as a video-sharing service
for marketing purposes? Broken out by the organization's total
revenue in the past year
Table 2.23: Has your organization used DailyMotion as a video-sharing service
for marketing purposes? Broken out by industry
Table 2.24: Has your organization used DailyMotion as a video-sharing service
for marketing purposes? Broken out by job title
Table 2.25: Has your organization used DailyMotion as a video-sharing service
for marketing purposes? Broken out by age of respondent
Table 2.26: Has your organization used Facebook as a video-sharing service
for marketing purposes?
Table 2.27: Has your organization used Facebook as a video-sharing service
for marketing purposes? Broken out by the organization's total
revenue in the past year
Table 2.28: Has your organization used Facebook as a video-sharing service
for marketing purposes? Broken out by industry
Table 2.29: Has your organization used Facebook as a video-sharing service
for marketing purposes? Broken out by job title
Table 2.30: Has your organization used Facebook as a video-sharing service
for marketing purposes? Broken out by age of respondent
Table 2.31: Has your organization used Flickr Video as a video-sharing service
for marketing purposes?
Table 2.32: Has your organization used Flickr Video as a video-sharing service
for marketing purposes? Broken out by the organization's total
revenue in the past year
Table 2.33: Has your organization used Flickr Video as a video-sharing service
for marketing purposes? Broken out by industry
Table 2.34: Has your organization used Flickr Video as a video-sharing service
for marketing purposes? Broken out by job title
Table 2.35: Has your organization used Flickr Video as a video-sharing service
for marketing purposes? Broken out by age of respondent
Table 2.36: Has your organization used GoFish as a video-sharing service for
marketing purposes?
Table 2.37: Has your organization used GoFish as a video-sharing service for
marketing purposes? Broken out by the organization's total
revenue in the past year
Table 2.38: Has your organization used GoFish as a video-sharing service for
marketing purposes? Broken out by industry
Table 2.39: Has your organization used GoFish as a video-sharing service for
marketing purposes? Broken out by job title
Table 2.40: Has your organization used GoFish as a video-sharing service for
marketing purposes? Broken out by age of respondent
Table 2.41: Has your organization used Google Buzz as a video-sharing
service for marketing purposes?
Table 2.42: Has your organization used Google Buzz as a video-sharing
service for marketing purposes? Broken out by the organization's
total revenue in the past year
Table 2.43: Has your organization used Google Buzz as a video-sharing
service for marketing purposes? Broken out by industry
Table 2.44: Has your organization used Google Buzz as a video-sharing
service for marketing purposes? Broken out by job title
Table 2.45: Has your organization used Google Buzz as a video-sharing
service for marketing purposes? Broken out by age of respondent
Table 2.46: Has your organization used Google Video as a video-sharing
service for marketing purposes?
Table 2.47: Has your organization used Google Video as a video-sharing
service for marketing purposes? Broken out by the organization's
total revenue in the past year
Table 2.48: Has your organization used Google Video as a video-sharing
service for marketing purposes? Broken out by industry
Table 2.49: Has your organization used Google Video as a video-sharing
service for marketing purposes? Broken out by job title
Table 2.50: Has your organization used Google Video as a video-sharing
service for marketing purposes? Broken out by age of respondent
Table 2.51: Has your organization used Hulu as a video-sharing service for
marketing purposes?
Table 2.52: Has your organization used Hulu as a video-sharing service for
marketing purposes? Broken out by the organization's total
revenue in the past year
Table 2.53: Has your organization used Hulu as a video-sharing service for
marketing purposes? Broken out by industry
Table 2.54: Has your organization used Hulu as a video-sharing service for
marketing purposes? Broken out by job title
Table 2.55: Has your organization used Hulu as a video-sharing service for
marketing purposes? Broken out by age of respondent
Table 2.56: Has your organization used iTunes as a video-sharing service for
marketing purposes?
Table 2.57: Has your organization used iTunes as a video-sharing service for
marketing purposes? Broken out by the organization's total
revenue in the past year
Table 2.58: Has your organization used iTunes as a video-sharing service for
marketing purposes? Broken out by industry
Table 2.59: Has your organization used iTunes as a video-sharing service for
marketing purposes? Broken out by job title
Table 2.60: Has your organization used iTunes as a video-sharing service for
marketing purposes? Broken out by age of respondent
Table 2.61: Has your organization used MetaCafe as a video-sharing service
for marketing purposes?
Table 2.62: Has your organization used MetaCafe as a video-sharing service
for marketing purposes? Broken out by the organization's total
revenue in the past year
Table 2.63: Has your organization used MetaCafe as a video-sharing service
for marketing purposes? Broken out by industry
Table 2.64: Has your organization used MetaCafe as a video-sharing service
for marketing purposes? Broken out by job title
Table 2.65: Has your organization used MetaCafe as a video-sharing service
for marketing purposes? Broken out by age of respondent
Table 2.66: Has your organization used Photobucket as a video-sharing service
for marketing purposes?
Table 2.67: Has your organization used Photobucket as a video-sharing service
for marketing purposes? Broken out by the organization's total
revenue in the past year
Table 2.68: Has your organization used Photobucket as a video-sharing service
for marketing purposes? Broken out by industry
Table 2.69: Has your organization used Photobucket as a video-sharing service
for marketing purposes? Broken out by job title
Table 2.70: Has your organization used Photobucket as a video-sharing service
for marketing purposes? Broken out by age of respondent
Table 2.71: Has your organization used Revver as a video-sharing service for
marketing purposes?
Table 2.72: Has your organization used Revver as a video-sharing service for
marketing purposes? Broken out by the organization's total
revenue in the past year
Table 2.73: Has your organization used Revver as a video-sharing service for
marketing purposes? Broken out by industry
Table 2.74: Has your organization used Revver as a video-sharing service for
marketing purposes? Broken out by job title
Table 2.75: Has your organization used Revver as a video-sharing service for
marketing purposes? Broken out by age of respondent
Table 2.76: Has your organization used Viddler as a video-sharing service for
marketing purposes?
Table 2.77: Has your organization used Viddler as a video-sharing service for
marketing purposes? Broken out by the organization's total
revenue in the past year
Table 2.78: Has your organization used Viddler as a video-sharing service for
marketing purposes? Broken out by industry
Table 2.79: Has your organization used Viddler as a video-sharing service for
marketing purposes? Broken out by job title
Table 2.80: Has your organization used Viddler as a video-sharing service for
marketing purposes? Broken out by age of respondent
Table 2.81: Has your organization used Vimeo as a video-sharing service for
marketing purposes?
Table 2.82: Has your organization used Vimeo as a video-sharing service for
marketing purposes? Broken out by the organization's total
revenue in the past year
Table 2.83: Has your organization used Vimeo as a video-sharing service for
marketing purposes? Broken out by industry
Table 2.84: Has your organization used Vimeo as a video-sharing service for
marketing purposes? Broken out by job title
Table 2.85: Has your organization used Vimeo as a video-sharing service for
marketing purposes? Broken out by age of respondent
Table 2.86: Has your organization used Vzaar as a video-sharing service for
marketing purposes?
Table 2.87: Has your organization used Vzaar as a video-sharing service for
marketing purposes? Broken out by the organization's total
revenue in the past year
Table 2.88: Has your organization used Vzaar as a video-sharing service for
marketing purposes? Broken out by industry
Table 2.89: Has your organization used Vzaar as a video-sharing service for
marketing purposes? Broken out by job title
Table 2.90: Has your organization used Vzaar as a video-sharing service for
marketing purposes? Broken out by age of respondent
Table 2.91: Has your organization used Yahoo! Video as a video-sharing
service for marketing purposes?
Table 2.92: Has your organization used Yahoo! Video as a video-sharing
service for marketing purposes? Broken out by the organization's
total revenue in the past year
Table 2.93: Has your organization used Yahoo! Video as a video-sharing
service for marketing purposes? Broken out by industry
Table 2.94: Has your organization used Yahoo! Video as a video-sharing
service for marketing purposes? Broken out by job title
Table 2.95: Has your organization used Yahoo! Video as a video-sharing
service for marketing purposes? Broken out by age of respondent
Table 2.96: Has your organization used Yfrog as a video-sharing service for
marketing purposes?
Table 2.97: Has your organization used Yfrog as a video-sharing service for
marketing purposes? Broken out by the organization's total
revenue in the past year
Table 2.98: Has your organization used Yfrog as a video-sharing service for
marketing purposes? Broken out by industry
Table 2.99: Has your organization used Yfrog as a video-sharing service for
marketing purposes? Broken out by job title
Table 2.100: Has your organization used Yfrog as a video-sharing service for
marketing purposes? Broken out by age of respondent
Table 2.101: Has your organization used YouTube as a video-sharing service
for marketing purposes?
Table 2.102: Has your organization used YouTube as a video-sharing service
for marketing purposes? Broken out by the organization's total
revenue in the past year
Table 2.103: Has your organization used YouTube as a video-sharing service
for marketing purposes? Broken out by industry
Table 2.104: Has your organization used YouTube as a video-sharing service
for marketing purposes? Broken out by job title
Table 2.105: Has your organization used YouTube as a video-sharing service
for marketing purposes? Broken out by age of respondent
Table 2.106: Does your organization maintain a “channel” or similar function
on AOL Video?
Table 2.107: Does your organization maintain a “channel” or similar function
on Blip TV?
Table 2.108: Does your organization maintain a “channel” or similar function
on Blip TV? Broken out by the organization's total revenue in the
past year
Table 2.109: Does your organization maintain a “channel” or similar function
on Blip TV? Broken out by industry
Table 2.110: Does your organization maintain a “channel” or similar function
on Blip TV? Broken out by job title
Table 2.111: Does your organization maintain a “channel” or similar function
on Blip TV? Broken out by age of respondent
Table 2.112: Does your organization maintain a “channel” or similar function
on Brightcove?
Table 2.113: Does your organization maintain a “channel” or similar function
on DailyMotion?
Table 2.114: Does your organization maintain a “channel” or similar function
on Facebook?
Table 2.115: Does your organization maintain a “channel” or similar function
on Facebook? Broken out by the organization's total revenue in the
past year
Table 2.116: Does your organization maintain a “channel” or similar function
on Facebook? Broken out by industry
Table 2.117: Does your organization maintain a “channel” or similar function
on Facebook? Broken out by job title
Table 2.118: Does your organization maintain a “channel” or similar function
on Facebook? Broken out by age of respondent
Table 2.119: Does your organization maintain a “channel” or similar function
on Flickr Video?
Table 2.120: Does your organization maintain a “channel” or similar function
on Flickr Video? Broken out by the organization's total revenue in
the past year
Table 2.121: Does your organization maintain a “channel” or similar function
on Flickr Video? Broken out by industry
Table 2.122: Does your organization maintain a “channel” or similar function
on Flickr Video? Broken out by job title
Table 2.123: Does your organization maintain a “channel” or similar function
on Flickr Video? Broken out by age of respondent
Table 2.124: Does your organization maintain a “channel” or similar function
on GoFish?
Table 2.125: Does your organization maintain a “channel” or similar function
on Google Buzz?
Table 2.126: Does your organization maintain a “channel” or similar function
on Google Buzz? Broken out by the organization's total revenue in
the past year
Table 2.127: Does your organization maintain a “channel” or similar function
on Google Buzz? Broken out by industry
Table 2.128: Does your organization maintain a “channel” or similar function
on Google Buzz? Broken out by job title
Table 2.129: Does your organization maintain a “channel” or similar function
on Google Buzz? Broken out by age of respondent
Table 2.130: Does your organization maintain a “channel” or similar function
on Google Video?
Table 2.131: Does your organization maintain a “channel” or similar function
on Google Video? Broken out by the organization's total revenue
in the past year
Table 2.132: Does your organization maintain a “channel” or similar function
on Google Video? Broken out by industry
Table 2.133: Does your organization maintain a “channel” or similar function
on Google Video? Broken out by job title
Table 2.134: Does your organization maintain a “channel” or similar function
on Google Video? Broken out by age of respondent
Table 2.135: Does your organization maintain a “channel” or similar function
on Hulu?
Table 2.136: Does your organization maintain a “channel” or similar function
on iTunes?
Table 2.137: Does your organization maintain a “channel” or similar function
on iTunes? Broken out by the organization's total revenue in the
past year
Table 2.138: Does your organization maintain a “channel” or similar function
on iTunes? Broken out by industry
Table 2.139: Does your organization maintain a “channel” or similar function
on iTunes? Broken out by job title
Table 2.140: Does your organization maintain a “channel” or similar function
on iTunes? Broken out by age of respondent
Table 2.141: Does your organization maintain a “channel” or similar function
on MetaCafe?
Table 2.142: Does your organization maintain a “channel” or similar function
on Photobucket?
Table 2.143: Does your organization maintain a “channel” or similar function
on Photobucket? Broken out by the organization's total revenue in
the past year
Table 2.144: Does your organization maintain a “channel” or similar function
on Photobucket? Broken out by industry
Table 2.145: Does your organization maintain a “channel” or similar function
on Photobucket? Broken out by job title
Table 2.146: Does your organization maintain a “channel” or similar function
on Photobucket? Broken out by age of respondent
Table 2.147: Does your organization maintain a “channel” or similar function
on Revver?
Table 2.148: Does your organization maintain a “channel” or similar function
on Viddler?
Table 2.149: Does your organization maintain a “channel” or similar function
on Vimeo?
Table 2.150: Does your organization maintain a “channel” or similar function
on Vimeo? Broken out by the organization's total revenue in the
past year
Table 2.151: Does your organization maintain a “channel” or similar function
on Vimeo? Broken out by industry
Table 2.152: Does your organization maintain a “channel” or similar function
on Vimeo? Broken out by job title
Table 2.153: Does your organization maintain a “channel” or similar function
on Vimeo? Broken out by age of respondent
Table 2.154: Does your organization maintain a “channel” or similar function
on Vzaar?
Table 2.155: Does your organization maintain a “channel” or similar function
on Yahoo! Video?
Table 2.156: Does your organization maintain a “channel” or similar function
on Yahoo! Video? Broken out by the organization's total revenue
in the past year
Table 2.157: Does your organization maintain a “channel” or similar function
on Yahoo! Video? Broken out by industry
Table 2.158: Does your organization maintain a “channel” or similar function
on Yahoo! Video? Broken out by job title
Table 2.159: Does your organization maintain a “channel” or similar function
on Yahoo! Video? Broken out by age of respondent
Table 2.160: Does your organization maintain a “channel” or similar function
on Yfrog?
Table 2.161: Does your organization maintain a “channel” or similar function
on YouTube?
Table 2.162: Does your organization maintain a “channel” or similar function
on YouTube? Broken out by the organization's total revenue in the
past year
Table 2.163: Does your organization maintain a “channel” or similar function
on YouTube? Broken out by industry
Table 2.164: Does your organization maintain a “channel” or similar function
on YouTube? Broken out by job title
Table 2.165: Does your organization maintain a “channel” or similar function
on YouTube? Broken out by age of respondent
Table 2.166: Of all the page views your organization gets on video-sharing
services, what percentage are on YouTube?
Table 2.167: Of all the page views your organization gets on video-sharing
services, what percentage are on YouTube? Broken out by the
organization's total revenue in the past year
Table 2.168: Of all the page views your organization gets on video-sharing
services, what percentage are on YouTube? Broken out by
industry
Table 2.169: Of all the page views your organization gets on video-sharing
services, what percentage are on YouTube? Broken out by job title
Table 2.170: Of all the page views your organization gets on video-sharing
services, what percentage are on YouTube? Broken out by age of
respondent
Table 2.171: For either work or personal purposes, about how many minutes per
week do you spend watching YouTube?
Table 2.172: For either work or personal purposes, about how many minutes per
week do you spend watching YouTube? Broken out by the
organization's total revenue in the past year
Table 2.173: For either work or personal purposes, about how many minutes per
week do you spend watching YouTube? Broken out by industry
Table 2.174: For either work or personal purposes, about how many minutes per
week do you spend watching YouTube? Broken out by job title
Table 2.175: For either work or personal purposes, about how many minutes per
week do you spend watching YouTube? Broken out by age of
respondent
Table 2.176: For either work or personal purposes, about how many minutes per
week do you spend watching all other video-sharing sites other
than YouTube?
Table 2.177: For either work or personal purposes, about how many minutes per
week do you spend watching all other video-sharing sites other
than YouTube? Broken out by the organization's total revenue in
the past year
Table 2.178: For either work or personal purposes, about how many minutes per
week do you spend watching all other video-sharing sites other
than YouTube? Broken out by industry
Table 2.179: For either work or personal purposes, about how many minutes per
week do you spend watching all other video-sharing sites other
than YouTube? Broken out by job title
Table 2.180: For either work or personal purposes, about how many minutes per
week do you spend watching all other video-sharing sites other
than YouTube? Broken out by age of respondent
Table 3.1: To the best of your knowledge, what percentage of your video
views come from links on your website?
Table 3.2: To the best of your knowledge, what percentage of your video
views come from links on your website? Broken out by the
organization's total revenue in the past year
Table 3.3: To the best of your knowledge, what percentage of your video
views come from links on your website? Broken out by industry
Table 3.4: To the best of your knowledge, what percentage of your video
views come from links on your website? Broken out by job title
Table 3.5: To the best of your knowledge, what percentage of your video
views come from links on your website? Broken out by age of
respondent
Table 3.6: To the best of your knowledge, what percentage of your video
views come from Google, Bing, Yahoo!, and other search engine
searches?
Table 3.7: To the best of your knowledge, what percentage of your video
views come from Google, Bing, Yahoo!, and other search engine
searches? Broken out by the organization's total revenue in the
past year
Table 3.8: To the best of your knowledge, what percentage of your video
views come from Google, Bing, Yahoo!, and other search engine
searches? Broken out by industry
Table 3.9: To the best of your knowledge, what percentage of your video
views come from Google, Bing, Yahoo!, and other search engine
searches? Broken out by job title
Table 3.10: To the best of your knowledge, what percentage of your video
views come from Google, Bing, Yahoo!, and other search engine
searches? Broken out by age of respondent
Table 3.11: To the best of your knowledge, what percentage of your video
views come from searches on the video sites themselves?
Table 3.12: To the best of your knowledge, what percentage of your video
views come from searches on the video sites themselves? Broken
out by the organization's total revenue in the past year
Table 3.13: To the best of your knowledge, what percentage of your video
views come from searches on the video sites themselves? Broken
out by industry
Table 3.14: To the best of your knowledge, what percentage of your video
views come from searches on the video sites themselves? Broken
out by job title
Table 3.15: To the best of your knowledge, what percentage of your video
views come from searches on the video sites themselves? Broken
out by age of respondent
Table 3.16: To the best of your knowledge, what percentage of your video
views come from links through other internet marketing avenues
such as keywords, banner ads on search engines, or e-zine ads?
Table 3.17: To the best of your knowledge, what percentage of your video
views come from links through other internet marketing avenues
such as keywords, banner ads on search engines, or e-zine ads?
Broken out by the organization's total revenue in the past year
Table 3.18: To the best of your knowledge, what percentage of your video
views come from links through other internet marketing avenues
such as keywords, banner ads on search engines, or e-zine ads?
Broken out by industry
Table 3.19: To the best of your knowledge, what percentage of your video
views come from links through other internet marketing avenues
such as keywords, banner ads on search engines, or e-zine ads?
Broken out by job title
Table 3.20: To the best of your knowledge, what percentage of your video
views come from links through other internet marketing avenues
such as keywords, banner ads on search engines, or e-zine ads?
Broken out by age of respondent
Table 3.21: To the best of your knowledge, what percentage of your video
views come from other forms of marketing such as press releases,
television, or radio?
Table 3.22: To the best of your knowledge, what percentage of your video
views come from other forms of marketing such as press releases,
television, or radio? Broken out by the organization's total revenue
in the past year
Table 3.23: To the best of your knowledge, what percentage of your video
views come from other forms of marketing such as press releases,
television, or radio? Broken out by industry
Table 3.24: To the best of your knowledge, what percentage of your video
views come from other forms of marketing such as press releases,
television, or radio? Broken out by job title
Table 3.25: To the best of your knowledge, what percentage of your video
views come from other forms of marketing such as press releases,
television, or radio? Broken out by age of respondent
Table 3.26: To the best of your knowledge, what percentage of your video
views come from any other forms not listed above?
Table 3.27: To the best of your knowledge, what percentage of your video
views come from any other forms not listed above? Broken out by
the organization's total revenue in the past year
Table 3.28: To the best of your knowledge, what percentage of your video
views come from any other forms not listed above? Broken out by
industry
Table 3.29: To the best of your knowledge, what percentage of your video
views come from any other forms not listed above? Broken out by
job title
Table 3.30: To the best of your knowledge, what percentage of your video
views come from any other forms not listed above? Broken out by
age of respondent
Table 3.31: How many completed views has your most popular video received
over the course of its video life?
Table 3.32: How many completed views has your most popular video received
over the course of its video life? Broken out by the organization's
total revenue in the past year
Table 3.33: How many completed views has your most popular video received
over the course of its video life? Broken out by industry
Table 3.34: How many completed views has your most popular video received
over the course of its video life? Broken out by job title
Table 3.35: How many completed views has your most popular video received
over the course of its video life? Broken out by age of respondent
Table 3.36: In the past year, how many completed views have all of your
videos tallied on all video file-sharing sites?
Table 3.37: In the past year, how many completed views have all of your
videos tallied on all video file-sharing sites? Broken out by the
organization's total revenue in the past year
Table 3.38: In the past year, how many completed views have all of your
videos tallied on all video file-sharing sites? Broken out by
industry
Table 3.39: In the past year, how many completed views have all of your
videos tallied on all video file-sharing sites? Broken out by job
title.
Table 3.40: In the past year, how many completed views have all of your
videos tallied on all video file-sharing sites? Broken out by age of
respondent
Table 4.1: How many individuals working in your department spend at least
10% of their work time developing or marketing videos?
Table 4.2: How many individuals working in your department spend at least
10% of their work time developing or marketing videos? Broken
out by the organization's total revenue in the past year
Table 4.3: How many individuals working in your department spend at least
10% of their work time developing or marketing videos? Broken
out by industry
Table 4.4: How many individuals working in your department spend at least
10% of their work time developing or marketing videos? Broken
out by job title
Table 4.5: How many individuals working in your department spend at least
10% of their work time developing or marketing videos? Broken
out by age of respondent
Table 4.6: How many man-hours does your organization spend per year in
video development and marketing?
Table 4.7: How many man-hours* does your organization spend per year in
video development and marketing? Broken out by the
organization's total revenue in the past year
Table 4.8: How many man-hours* does your organization spend per year in
video development and marketing? Broken out by industry
Table 4.9: How many man-hours* does your organization spend per year in
video development and marketing? Broken out by job title
Table 4.10: How many man-hours does your organization spend per year in
video development and marketing? Broken out by age of
respondent
Table 4.11: Does your organization employ any individuals whose full-time
job is to make or market videos?
Table 4.12: Does your organization employ any individuals whose full-time
job is to make or market videos? Broken out by the organization's
total revenue in the past year
Table 4.13: Does your organization employ any individuals whose full-time
job is to make or market videos? Broken out by industry
Table 4.14: Does your organization employ any individuals whose full-time
job is to make or market videos? Broken out by job title
Table 4.15: Does your organization employ any individuals whose full-time
job is to make or market videos? Broken out by age of respondent
Table 5.1: To the best of your knowledge, has your firm or department ever
hired a consultant or outside firm to help the organization with
video production?
Table 5.2: To the best of your knowledge, has your firm or department ever
hired a consultant or outside firm to help the organization with
video production? Broken out by the organization's total revenue
in the past year
Table 5.3: To the best of your knowledge, has your firm or department ever
hired a consultant or outside firm to help the organization with
video production? Broken out by industry
Table 5.4: To the best of your knowledge, has your firm or department ever
hired a consultant or outside firm to help the organization with
video production? Broken out by job title
Table 5.5: To the best of your knowledge, has your firm or department ever
hired a consultant or outside firm to help the organization with
video production? Broken out by age of respondent
Table 5.6: To the best of your knowledge, has your firm or department ever
hired a consultant or outside firm to help the organization with
script writing or video content development?
Table 5.7: To the best of your knowledge, has your firm or department ever
hired a consultant or outside firm to help the organization with
script writing or video content development? Broken out by the
organization's total revenue in the past year
Table 5.8: To the best of your knowledge, has your firm or department ever
hired a consultant or outside firm to help the organization with
script writing or video content development? Broken out by
industry
Table 5.9: To the best of your knowledge, has your firm or department ever
hired a consultant or outside firm to help the organization with
script writing or video content development? Broken out by job
title.
Table 5.10: To the best of your knowledge, has your firm or department ever
hired a consultant or outside firm to help the organization with
script writing or video content development? Broken out by age of
respondent
Table 5.11: To the best of your knowledge, has your firm or department ever
hired a consultant or outside firm to help the organization with
video keyword and metadata development?
Table 5.12: To the best of your knowledge, has your firm or department ever
hired a consultant or outside firm to help the organization with
video keyword and metadata development? Broken out by the
organization's total revenue in the past year
Table 5.13: To the best of your knowledge, has your firm or department ever
hired a consultant or outside firm to help the organization with
video keyword and metadata development? Broken out by
industry
Table 5.14: To the best of your knowledge, has your firm or department ever
hired a consultant or outside firm to help the organization with
video keyword and metadata development? Broken out by job title
Table 5.15: To the best of your knowledge, has your firm or department ever
hired a consultant or outside firm to help the organization with
video keyword and metadata development? Broken out by age of
respondent
Table 5.16: To the best of your knowledge, has your firm or department ever
hired a consultant or outside firm to help the organization with
video file-sharing submission and relations strategy?
Table 5.17: To the best of your knowledge, has your firm or department ever
hired a consultant or outside firm to help the organization with
video file-sharing submission and relations strategy? Broken out
by the organization's total revenue in the past year
Table 5.18: To the best of your knowledge, has your firm or department ever
hired a consultant or outside firm to help the organization with
video file-sharing submission and relations strategy? Broken out
by industry
Table 5.19: To the best of your knowledge, has your firm or department ever
hired a consultant or outside firm to help the organization with
video file-sharing submission and relations strategy? Broken out
by job title
Table 5.20: To the best of your knowledge, has your firm or department ever
hired a consultant or outside firm to help the organization with
video file-sharing submission and relations strategy? Broken out
by age of respondent
Table 5.21: In the past two years, how much has your organization spent on
advertising agencies, video production consultants, and other
firms, consultants, and freelancers for the purposes of producing or
marketing videos?
Table 5.22: In the past two years, how much has your organization spent on
advertising agencies, video production consultants, and other
firms, consultants, and freelancers for the purposes of producing or
marketing videos? Broken out by the organization's total revenue
in the past year
Table 5.23: In the past two years, how much has your organization spent on
advertising agencies, video production consultants, and other
firms, consultants, and freelancers for the purposes of producing or
marketing videos? Broken out by industry
Table 5.24: In the past two years, how much has your organization spent on
advertising agencies, video production consultants, and other
firms, consultants, and freelancers for the purposes of producing or
marketing videos? Broken out by job title
Table 5.25: In the past two years, how much has your organization spent on
advertising agencies, video production consultants, and other
firms, consultants, and freelancers for the purposes of producing or
marketing videos? Broken out by age of respondent
Table 6.1: How would you rate the effectiveness of video marketing vis-à-vis
direct mail marketing?
Table 6.2: How would you rate the effectiveness of video marketing vis-à-vis
direct mail marketing? Broken out by the organization's total
revenue in the past year
Table 6.3: How would you rate the effectiveness of video marketing vis-à-vis
direct mail marketing? Broken out by industry
Table 6.4: How would you rate the effectiveness of video marketing vis-à-vis
direct mail marketing? Broken out by job title
Table 6.5: How would you rate the effectiveness of video marketing vis-à-vis
direct mail marketing? Broken out by age of respondent
Table 6.6: How would you rate the effectiveness of video marketing vis-à-vis
pay-per-click keyword advertising on search engines?
Table 6.7: How would you rate the effectiveness of video marketing vis-à-vis
pay-per-click keyword advertising on search engines? Broken out
by the organization's total revenue in the past year
Table 6.8: How would you rate the effectiveness of video marketing vis-à-vis
pay-per-click keyword advertising on search engines? Broken out
by industry
Table 6.9: How would you rate the effectiveness of video marketing vis-à-vis
pay-per-click keyword advertising on search engines? Broken out
by job title
Table 6.10: How would you rate the effectiveness of video marketing vis-à-vis
pay-per-click keyword advertising on search engines? Broken out
by age of respondent
Table 6.11: How would you rate the effectiveness of video marketing vis-à-vis
newspaper and magazine ads?
Table 6.12: How would you rate the effectiveness of video marketing vis-à-vis
newspaper and magazine ads? Broken out by the organization's
total revenue in the past year
Table 6.13: How would you rate the effectiveness of video marketing vis-à-vis
newspaper and magazine ads? Broken out by industry
Table 6.14: How would you rate the effectiveness of video marketing vis-à-vis
newspaper and magazine ads? Broken out by job title
Table 6.15: How would you rate the effectiveness of video marketing vis-à-vis
newspaper and magazine ads? Broken out by age of respondent
Table 6.16: How would you rate the effectiveness of video marketing vis-à-vis
television and radio marketing?
Table 6.17: How would you rate the effectiveness of video marketing vis-à-vis
television and radio marketing? Broken out by the organization's
total revenue in the past year
Table 6.18: How would you rate the effectiveness of video marketing vis-à-vis
television and radio marketing? Broken out by industry
Table 6.19: How would you rate the effectiveness of video marketing vis-à-vis
television and radio marketing? Broken out by job title
Table 6.20: How would you rate the effectiveness of video marketing vis-à-vis
television and radio marketing? Broken out by age of respondent
Table 6.21: To the best of your knowledge, has your department or
organization measured the exposure, cost, and overall effectiveness
of video advertising vis-à-vis other advertising alternatives?
Table 6.22: To the best of your knowledge, has your department or
organization measured the exposure, cost, and overall effectiveness
of video advertising vis-à-vis other advertising alternatives?
Broken out by the organization's total revenue in the past year
Table 6.23: To the best of your knowledge, has your department or
organization measured the exposure, cost, and overall effectiveness
of video advertising vis-à-vis other advertising alternatives?
Broken out by industry
Table 6.24: To the best of your knowledge, has your department or
organization measured the exposure, cost, and overall effectiveness
of video advertising vis-à-vis other advertising alternatives?
Broken out by job title
Table 6.25: To the best of your knowledge, has your department or
organization measured the exposure, cost, and overall effectiveness
of video advertising vis-à-vis other advertising alternatives?
Broken out by age of respondent
Table 7.1: Does the company maintain one or more marketing-oriented video
blogs?
Table 7.2: Does the company maintain one or more marketing-oriented video
blogs? Broken out by the organization's total revenue in the past
year
Table 7.3: Does the company maintain one or more marketing-oriented video
blogs? Broken out by industry
Table 7.4: Does the company maintain one or more marketing-oriented video
blogs? Broken out by job title
Table 7.5: Does the company maintain one or more marketing-oriented video
blogs? Broken out by age of respondent
Table 7.6: Does your organization use videos on the organization's website?
Table 7.7: Does your organization use videos on the organization's website?
Broken out by the organization's total revenue in the past year
Table 7.8: Does your organization use videos on the organization's website?
Broken out by industry
Table 7.9: Does your organization use videos on the organization's website?
Broken out by job title
Table 7.10: Does your organization use videos on the organization's website?
Broken out by age of respondent
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