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South Africa Brand Report: Consumers of Infant Cereal Product Image

South Africa Brand Report: Consumers of Infant Cereal

  • ID: 2063030
  • February 2012
  • Region: Africa, South Africa
  • 75 Pages
  • Analytix Business Intelligence

This comprehensive report examines the South African purchasers of infant cereal: Infant cereal usage and brands trends, Geo-demographic trends (2009-2011) among purchasers, Detailed geo-demographic brand profile and brand penetration analysis (2011), Cellphone, Internet, Lifestyle and Media consumption.

The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are:
 
-Who are the key players and brands in the market and how are they positioned?
-What are the important consumer and market trends that should be included in your business strategy?
-Who are the users (purchasers) and non-users (non-purchasers) of infant cereal? e.g. age, gender, affluence, life-stage, geographics
-How do you engage with them? e.g. lifestyle, cellphone, Internet, sports, music interests
-What media do you use to communicate to them? e.g. online media, TV, radio, newspapers, magazines

It provides a comprehensive consumer profile READ MORE >

Note: Product cover images may vary from those shown

SA Population Demographic Overview

i. South Africa At A Glance: Size; Population; GDP; Gini Coefficient; Life Expectancy; Human Development Index; Top Exports And Import Goods; Top Trading Partners
ii. SA Province Overview (2011): GDP Contribution And Population Size
iii. SA Age Estimate (2011): South African Population Age Distribution
iv. SA Population Race And Gender Estimate (2011): Race; Black; White; Coloured; Indian Or Asian. Gender; Male Or Female

1. Company/Brand analysis

1.1. Nestle
1.2. Purity

2. Infant Cereal Usage & Brand Trends: 2009-2011

2.1. Infant Cereal Users (Purchasers): Overview: Total adult population (2009-2011)
2.2. Consumer Trends by Brand: 2009-2011
2.3 . Infant Cereal Usage Trends: 2009 – 2011

3. Geo-Demographic Trends Among Consumers: 2009-2011

3.1. Gender: Male; Female
3.2. Age: 15-19; 20-24, 25-29, 30-39, 40-49, 50-54, 55-64, 60+
3.3. Lifestage: At home singles; Starting-out singles; Couples; Parents; Single parents
3.4. LSM Group: 1-4; 5; 6; 7; 8; 9; 10
3.5. Population Group: Black; White; Coloured; Indian
3.6. Home Language: English, isiZulu, isiXhosa, isiNdebele, Afrikaans, siSwati, Sepedi, Sesotho, Setswana, Tshivenda and Xitsonga
3.7. Province: Western Cape; Northern Cape; Eastern Cape; KwaZulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West
3.8. Community Type: Rural; Small Village, Large Village, Small Town, Large Town, City, Metropolitan Area
3.9. Infant Cereal Usage (light, medium, heavy) by LSM (2011)
3.10. Infant Cereal Usage (light, medium, heavy) by Population Group (2011)
3.11. Infant Cereal Usage (light, medium, heavy) by Home Language (2011)

4. Brand Profile and Brand Penetration (2011): Nestle Cerelac, Nestle Creamy Pap Maize, Nestle Nestum, Purity Cereals, Purity Creamy Maize, and Purity Mabele

4.1. Gender Profile: Brand and brand penetration of each brand by gender
4.2. Age Profile: Brand Profile and brand penetration of each brand by age
4.3. Lifestage Profile: Brand profile and brand penetration of each brand by lifestage
4.4. LSM Profile: Brand profile and brand penetration of each brand by LSM group
4.5. Population Group: Brand profile and brand penetration of each brand by population group
4.6. Home Language: Brand Profile ad brand penetration of each brand by home language
4.7. Province Profile: Brand Profile and brand penetration of each brand by province
4.8. Community Profile: Brand Profile and brand penetration of each brand by community

5. Cellphone & Internet (2011): Nestle Cerelac, Nestle Creamy Pap Maize, Nestle Nestum, Purity Cereals, Purity Creamy Maize, and Purity Mabele

5.1. Cellphone Ownership: Cellphone ownership by brand
5.2. Payment Mechanism: Payment Mechanism brand
5.3. Make of Cellphone: Cellphone brands by segment brand
5.4. Cellular Network Provider: Cellular network provider by brand
5.5. Cellphone Activities: Daily cellphone activities by brand
5.6. PC and Laptop Ownership: Ownership of PC and Laptop by brand
5.7. Internet Access (Past 7 Days): Internet access in past seven days by brand
5.8. Internet Activities: Internet activities by brand
5.9. Online Purchase (Past 12 Months): Online purchase in the past 12 months by brand

6. Lifestyle (2011): Nestle Cerelac, Nestle Creamy Pap Maize, Nestle Nestum, Purity Cereals, Purity Creamy Maize, and Purity Mabele

6.1. Financial Institutions: Main bank for all banking transactions by brand
6.2. Sports Interests: Top 10 Sports interested in by selected brand
6.3. Sports Participation: Top 10 Sports participated in by selected brand
6.4. Favourite Music: Top 10 Favourite music types by selected brand
6.5. Frequency of cinema visits: Frequency of cinema visits in average four weeks by brand

7. Media (2011): Nestle Cerelac, Nestle Creamy Pap Maize, Nestle Nestum, Purity Cereals, Purity Creamy Maize, and Purity Mabele

7.1. Online Media Usage: Online media usage by brand
7.2 Average Newspaper Readership: Average readership of daily and weekly newspapers by brand
7.3. Newspaper Readership: Top three daily and weekly newspapers by brand
7.4. Average Magazine Readership: Average readership of weekly and monthly magazines by brand
7.5. Magazine Readership: Top three weekly and monthly magazines by brand
7.6. Top 3 TV channels (Past 7 Days): Top three terrestrial TV channels viewed past 7 days by brand
7.7. Top 3 DSTV TV channels: Top three DSTV TV channels viewed past 7 days by brand
7.8. Radio Stations (Past 7 Days): Top three radio stations listened to in past 7 days by brand

Note: Product cover images may vary from those shown

Nestle Cerelac, Nestle Creamy Pap Maize, Nestle Nestum, Purity Cereals, Purity Creamy Maize, Purity Mabele, Pronutro Toddlers

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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