Thailand Tourism Report Q1 2012
Business Monitor International, January 2012, Pages: 66
Business Monitor International's Thailand Tourism Report provides industry professionals and strategists, corporate analysts, tourism associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Poland's tourism industry.
Major Flooding Weighs On Tourist Arrivals Major flooding during Thailand's monsoon season, particularly between October and December, has weighed on tourist arrivals. Tourism Ministry Secretary Suwat Sittilor said in December that arrivals in November had fallen by 18% year-on-year (y-o-y), as the floods affected some of Thailand's major tourist sites. Sittilor warned that the damage to the industry could cost up to US$825mn, and this could yet rise further.
The flood damage is particularly concerning for Thailand as tourist arrivals had been rebounding strongly in 2011, as a result of improving political stability. In the year to October, y-o-y arrivals growth had been growing at nearly 20%, positioning Thailand well for a strong recovery. Despite the damage to infrastructure, we believe that the floods will provide only a short-term interruption to Thailand's strong recovery, boding well for continued arrivals growth in 2012.
Flood Damage Hits Bangkok and Southern Areas The monsoon season floods hit a number of key tourist areas, particularly in the centre. Bangkok was affected, although not so much in the central tourist sites. However, the city experienced some difficulties getting supplies in and out of the area, deterring tourists from visiting. The international airport in Bangkok remained operational but the old Don Muang terminal (now primarily for domestic flights) was flooded, making transport around the country more difficult. Major tourist resorts such as Phuket, Krabi, and Chiang Mai in the north were relatively unaffected, allowing direct flights to access these destinations. However, journeys transiting the central parts of the country were heavily disrupted.
Thai Airways Cancels Joint Venture With Tiger Airlines In December, national carrier Thai Airways announced that it was cancelling a planned joint venture with Singapore-based low-cost Tiger Airlines. The new low-cost airline would have been called Thai Tiger, with Thai Airways holding 49.9%, Tiger Airlines 39% and 10% by Ryan Asia Limited. The cancellation was attributed to the new airline's failure to gain the required approval to operate from the government. However, it may also have been due to a growing unwillingness by Thai Airways to participate in the venture, as it was launching several other airline projects at the same time. Thai Airways appears to have decided that a better strategy is to build up its own low-cost carrier, Nok Air, and to this end increased its ownership in Nok Air to 49% in October 2011.
- Benchmark BMI's Independent 5-year Tourism Industry Forecasts on Thailand to test other views – a key input for successful budgetary and planning in the Thailand Tourism market.
- Target Business Opportunities & Risks in the Thailand Tourism Sector through their reviews of latest industry trends, regulatory changes and major deals, projects and investments in Thailand.
- Exploit the Latest Competitive Thailand Tourism Intelligence & company SWOTS on your competitors and peers through company rankings by sales, market share and ownership structure – includes multi-national and national companies inThailand.
Executive Summary
SWOT Analysis
Thailand Tourism SWOT
Thailand Political SWOT
Thailand Economic SWOT
Thailand Business Environment SWOT
Industry Forecast Scenario
Arrivals
Table: Arrivals Data, 2008-2015
Accommodation
Table: Accommodation Data, 2008-2015 (‘000)
Expenditure
Table: Tourism Expenditure And Economic Impact, 2008-2015
Inbound Tourism
Table: Inbound Tourism, 2008-2015
Outbound Tourism
Table: Outbound Tourism, 2008-2015
Market Overview – Travel
Commercial Airlines
Global Oil Products Price Outlook
Market Overview – Hospitality
Tourism Infrastructure
Accommodation
Regional Case Study: InterContinental Hotels Group (Asia Pacific)
Special Focus: Ecotourism
H1N1 And H5N1 Update
Business Environment Outlook
Table: Asia Pacific Travel And Tourism Business Environment Ratings
BMI's Security Ratings
Table: Asia Pacific Regional Security Ratings
Table: Asia Pacific State Vulnerability To Terrorism Index
Thailand's Security Risk Ratings
City Terrorism Ratings
Table: BMI Asia Pacific City Terrorism Index
South Asia Security Overview
South Asia In A Global Context
External Power Dynamics
The Outlook For South Asia
Global Assumptions
Europe On The Edge
Table: Global Assumptions, 2009-2015
Table: Global And Regional Real GDP Growth, 2010-2013 (% chg y-o-y)
Table: Developed Market Exchange Rates, 2010-2013
Table: Emerging Market Exchange Rates, 2010-2013
Developed States
Table: Developed States Real GDP Growth Forecasts, 2010-2013 (%chg y-o-y)
Emerging Markets
Table: Emerging Markets Real GDP Growth Forecasts, 2010-2013 (% chg y-o-y)
Table: Real GDP Growth Consensus Forecasts, 2011-2012 (%chg y-o-y)
Company Profiles
Centara Hotels & Resorts
Dusit Thani Hotels & Resorts
Thai Airways International
BMI Methodology
How We Generate Our Industry Forecasts
Tourism Industry
Tourism Ratings – Methodology
Table: Tourism Business Environment Indicators
Table: Weighting of Components
City Terrorism Ratings
Table: City Terrorism Ratings Methodology
Sources
- Centara Hotels & Resorts
- Dusit Thani Hotels & Resorts
- Thai Airways International
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