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Personal Hygiene in Turkey

Description:
Introduction

Personal Hygiene in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Turkey personal hygiene market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

- The personal hygiene market consists of the retail sale of bath & shower products, deodorants and soap. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2011 annual average exchange rates.

- The Turkish personal hygiene market had total revenues of $704 million in 2011, representing a compound annual growth rate (CAGR) of 6.3% between 2007 and 2011.

- The soap segment was the market's most lucrative in 2011, with total revenues of $395.7 million, equivalent to 56.2% of the market's overall value.

- The performance of the market is forecast to accelerate, with an anticipated CAGR of 7.3% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $1,002.8 million by the end of 2016.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in Turkey

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Turkey

Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Turkey personal hygiene market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Turkey economy

Key Questions Answered

What was the size of the Turkey personal hygiene market by value in 2011?

What will be the size of the Turkey personal hygiene market in 2016?

What factors are affecting the strength of competition in the Turkey personal hygiene market?

How has the market performed over the last five years?

Who are the top competitiors in Turkey's personal hygiene market?
 
Contents:
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Market share 12
Market distribution 13
Market Outlook 14
Market value forecast 14
Market volume forecast 15
Five Forces Analysis 16
Summary 16
Buyer power 17
Supplier power 18
New entrants 19
Threat of substitutes 20
Degree of rivalry 21
Leading Companies 22
Colgate-Palmolive Company 22
maxingvest ag 25
The Procter & Gamble Company 26
Unilever 29
Macroeconomic Indicators 32
Country Data 32
Appendix 32
Methodology 32
Industry associations 32
Related MarketLine research 32

LIST OF TABLES
Table 1: Turkey personal hygiene market value: $ million, 2007–11 8
Table 2: Turkey personal hygiene market volume: million units, 2007–11 9
Table 3: Turkey personal hygiene market category segmentation: % share, by value, 2007–2011 10
Table 4: Turkey personal hygiene market category segmentation: $ million, 2007-2011 10
Table 5: Turkey personal hygiene market share: % share, by value, 2011 12
Table 6: Turkey personal hygiene market distribution: % share, by value, 2011 13
Table 7: Turkey personal hygiene market value forecast: $ million, 2011–16 14
Table 8: Turkey personal hygiene market volume forecast: million units, 2011–16 15
Table 9: Colgate-Palmolive Company: key facts 22
Table 10: Colgate-Palmolive Company: key financials ($) 23
Table 11: Colgate-Palmolive Company: key financial ratios 23
Table 12: maxingvest ag: key facts 25
Table 13: The Procter & Gamble Company: key facts 26
Table 14: The Procter & Gamble Company: key financials ($) 27
Table 15: The Procter & Gamble Company: key financial ratios 27
Table 16: Unilever: key facts 29
Table 17: Unilever: key financials ($) 30
Table 18: Unilever: key financials (€) 30
Table 19: Unilever: key financial ratios 30
Table 20: Turkey size of population (million), 2007–11 32
Table 21: Turkey gdp (constant 2000 prices, $ billion), 2007–11 32
Table 22: Turkey gdp (current prices, $ billion), 2007–11 32
Table 23: Turkey inflation, 2007–11 32
Table 24: Turkey consumer price index (absolute), 2007–11 32
Table 25: Turkey exchange rate, 2007–11 32

LIST OF FIGURES
Figure 1: Turkey personal hygiene market value: $ million, 2007–11 8
Figure 2: Turkey personal hygiene market volume: million units, 2007–11 9
Figure 3: Turkey personal hygiene market category segmentation: $ million, 2007-2011 11
Figure 4: Turkey personal hygiene market share: % share, by value, 2011 12
Figure 5: Turkey personal hygiene market distribution: % share, by value, 2011 13
Figure 6: Turkey personal hygiene market value forecast: $ million, 2011–16 14
Figure 7: Turkey personal hygiene market volume forecast: million units, 2011–16 15
Figure 8: Forces driving competition in the personal hygiene market in Turkey, 2011 16
Figure 9: Drivers of buyer power in the personal hygiene market in Turkey, 2011 17
Figure 10: Drivers of supplier power in the personal hygiene market in Turkey, 2011 18
Figure 11: Factors influencing the likelihood of new entrants in the personal hygiene market in Turkey, 2011 19
Figure 12: Factors influencing the threat of substitutes in the personal hygiene market in Turkey, 2011 20
Figure 13: Drivers of degree of rivalry in the personal hygiene market in Turkey, 2011 21
Figure 14: Colgate-Palmolive Company: revenues & profitability 24
Figure 15: Colgate-Palmolive Company: assets & liabilities 24
Figure 16: The Procter & Gamble Company: revenues & profitability 28
Figure 17: The Procter & Gamble Company: assets & liabilities 28
Figure 18: Unilever: revenues & profitability 31
Figure 19: Unilever: assets & liabilities 31
 
Companies Mentioned
- Unilever
- Maxingvest ag
- The Procter & Gamble Company
 
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