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Personal Hygiene in Turkey

Description:
Introduction

Personal Hygiene in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Turkey personal hygiene market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

- The personal hygiene market consists of the retail sale of bath & shower products, deodorants and soap. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2014 annual average exchange rates.

- The Turkish personal hygiene market had total revenues of $647.5m in 2014, representing a compound annual growth rate (CAGR) of 6.1% between 2010 and 2014.

- Market consumption volume increased with a CAGR of 2.6% between 2010 and 2014, to reach a total of 939.2 million units in 2014.

- Strong growth in Turkey is attractive to potential new entrants; however its new law on the regulation on retail trade may deter new entrants. The ministry of custom and trade will establish a retail information system (PERBIS), a single authority that will govern the activities of retail enterprise. The ministry of custom and trade will establish a retail information system (PERBIS), a single authority that will govern the activities of retail enterprise. This law sets out principles, rules and administrative penalties to standardize the retail trade and prevent unfair competitio

Features

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in Turkey

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Turkey

- Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Turkey personal hygiene market with five year forecasts by both value and volume

- Macroeconomic indicators provide insight into general trends within the Turkey economy

Key Questions Answered

- What was the size of the Turkey personal hygiene market by value in 2014?

- What will be the size of the Turkey personal hygiene market in 2019?

- What factors are affecting the strength of competition in the Turkey personal hygiene market?

- How has the market performed over the last five years?

- Who are the top competitiors in Turkey's personal hygiene market?
 
Contents:
Executive Summary

Market value

Market value forecast

Market volume

Market volume forecast

Category segmentation

Geography segmentation

Market share

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market volume

Market Segmentation

Category segmentation

Geography segmentation

Market share

Market distribution

Market Outlook

Market value forecast

Market volume forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Colgate-Palmolive Company

Maxingvest AG

The Procter & Gamble Company

Unilever

Macroeconomic Indicators

Country Data

Methodology

Industry associations

Related research

Appendix

About

LIST OF TABLES

Table 1: Turkey personal hygiene market value: $ million, 2010-14

Table 2: Turkey personal hygiene market volume: million units, 2010-14

Table 3: Turkey personal hygiene market category segmentation: $ million, 2014

Table 4: Turkey personal hygiene market geography segmentation: $ million, 2014

Table 5: Turkey personal hygiene market share: % share, by value, 2014

Table 6: Turkey personal hygiene market distribution: % share, by value, 2014

Table 7: Turkey personal hygiene market value forecast: $ million, 2014-19

Table 8: Turkey personal hygiene market volume forecast: million units, 2014-19

Table 9: Colgate-Palmolive Company: key facts

Table 10: Colgate-Palmolive Company: key financials ($)

Table 11: Colgate-Palmolive Company: key financial ratios

Table 12: Maxingvest AG: key facts

Table 13: The Procter & Gamble Company: key facts

Table 14: The Procter & Gamble Company: key financials ($)

Table 15: The Procter & Gamble Company: key financial ratios

Table 16: Unilever: key facts

Table 17: Unilever: key financials ($)

Table 18: Unilever: key financials (€)

Table 19: Unilever: key financial ratios

Table 20: Turkey size of population (million), 2010-14

Table 21: Turkey gdp (constant 2005 prices, $ billion), 2010-14

Table 22: Turkey gdp (current prices, $ billion), 2010-14

Table 23: Turkey inflation, 2010-14

Table 24: Turkey consumer price index (absolute), 2010-14

Table 25: Turkey exchange rate, 2010-14

LIST OF FIGURES

Figure 1: Turkey personal hygiene market value: $ million, 2010-14

Figure 2: Turkey personal hygiene market volume: million units, 2010-14

Figure 3: Turkey personal hygiene market category segmentation: % share, by value, 2014

Figure 4: Turkey personal hygiene market geography segmentation: % share, by value, 2014

Figure 5: Turkey personal hygiene market share: % share, by value, 2014

Figure 6: Turkey personal hygiene market distribution: % share, by value, 2014

Figure 7: Turkey personal hygiene market value forecast: $ million, 2014-19

Figure 8: Turkey personal hygiene market volume forecast: million units, 2014-19

Figure 9: Forces driving competition in the personal hygiene market in Turkey, 2014

Figure 10: Drivers of buyer power in the personal hygiene market in Turkey, 2014

Figure 11: Drivers of supplier power in the personal hygiene market in Turkey, 2014

Figure 12: Factors influencing the likelihood of new entrants in the personal hygiene market in Turkey, 2014

Figure 13: Factors influencing the threat of substitutes in the personal hygiene market in Turkey, 2014

Figure 14: Drivers of degree of rivalry in the personal hygiene market in Turkey, 2014

Figure 15: Colgate-Palmolive Company: revenues & profitability

Figure 16: Colgate-Palmolive Company: assets & liabilities

Figure 17: The Procter & Gamble Company: revenues & profitability

Figure 18: The Procter & Gamble Company: assets & liabilities

Figure 19: Unilever: revenues & profitability
 
Companies Mentioned
- Unilever
- Maxingvest ag
- The Procter & Gamble Company
 
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