Media in Poland

Introduction

Media in Poland industry profile provides top-line qualitative and quantitative summary information including: market size (value 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Poland media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

-The media Industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions. The publishing market is valued as the retail sale of books, newspaper and magazines. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD. All currency conversions are carried out at constant average annual 2010 exchange rates.

-The Polish media industry had total revenue of $6,182 million in 2010, representing a compound annual growth rate (CAGR) of 7.7% between 2006 and 2010.

-The B&C TV segment was the industry's most lucrative in 2010, with total revenue of $3,587 million, equivalent to 58% of the industry's overall value.

-The performance of the industry is forecast to decelerate, with an anticipated CAGR of 6.8% for the five-year period 2010-2015, which is expected to drive the industry to a value of $8,576 million by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Poland

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Poland

Leading company profiles reveal details of key media market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Poland media market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Poland economy

Key Questions Answered

What was the size of the Poland media market by value in 2010?

What will be the size of the Poland media market in 2015?

What factors are affecting the strength of competition in the Poland media market?

How has the market performed over the last five years?

What are the main segments that make up Poland's media market?

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Agora SA 22
Bauer Media Group 26
Telewizja Polska S.A. 28
MARKET FORECASTS 30
Market value forecast 30
MACROECONOMIC INDICATORS 31
APPENDIX 33
Methodology 33
Industry associations 34
Related Datamonitor research 34
Disclaimer 36
ABOUT DATAMONITOR 37
Premium Reports 37
Summary Reports 37
Datamonitor consulting 37

LIST OF TABLES
Table 1: Poland media industry value: $ million, 2006–10 10
Table 2: Poland media industry segmentation I:% share, by value, 2010 11
Table 3: Poland media industry segmentation II: % share, by value, 2010 12
Table 4: Agora SA: key facts 22
Table 5: Agora SA: key financials ($) 24
Table 6: Agora SA: key financials (zl) 24
Table 7: Agora SA: key financial ratios 24
Table 8: Bauer Media Group: key facts 26
Table 9: Telewizja Polska S.A.: key facts 28
Table 10: Poland media industry value forecast: $ million, 2010–15 30
Table 11: Poland size of population (million), 2006–10 31
Table 12: Poland GDP (constant 2000 prices, $ billion), 2006–10 31
Table 13: Poland GDP (current prices, $ billion), 2006–10 31
Table 14: Poland inflation, 2006–10 32
Table 15: Poland consumer price index (absolute), 2006–10 32
Table 16: Poland exchange rate, 2006–10 32

LIST OF FIGURES
Figure 1: Poland media industry value: $ million, 2006–10 10
Figure 2: Poland media industry segmentation I:% share, by value, 2010 11
Figure 3: Poland media industry segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the media industry in Poland, 2010 13
Figure 5: Drivers of buyer power in the media industry in Poland, 2010 15
Figure 6: Drivers of supplier power in the media industry in Poland, 2010 17
Figure 7: Factors influencing the likelihood of new entrants in the media industry in Poland, 2010 18
Figure 8: Factors influencing the threat of substitutes in the media industry in Poland, 2010 20
Figure 9: Drivers of degree of rivalry in the media industry in Poland, 2010 21
Figure 10: Agora SA: revenues & profitability 25
Figure 11: Agora SA: assets & liabilities 25
Figure 12: Poland media industry value forecast: $ million, 2010–15 30

Order Online - visit http://www.researchandmarkets.com/reports/1582661

Order by Fax - using the order form below

Order By Post - print the order form below and send to

Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.