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Media in South Korea

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    Report

  • 54 Pages
  • October 2020
  • Region: South Korea
  • MarketLine
  • ID: 2064328
Media in South Korea industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
  • The South Korean media industry had total revenues of $21.8bn in 2019, representing a compound annual growth rate (CAGR) of 2.7% between 2015 and 2019.
  • The advertising segment was the industry's most lucrative in 2019, with total revenues of $10.4bn, equivalent to 47.8% of the industry's overall value.
  • 2019 failed to provide replacements for the major sporting events of the year before, meaning that the broadcasting and cable TV segment actually saw decline.

Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the media market in South Korea.
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in South Korea.
  • Leading company profiles reveal details of key media market players’ global operations and financial performance.
  • Add weight to presentations and pitches by understanding the future growth prospects of the South Korea media market with five year forecasts by both value and volume.

Reasons to Buy
  • What was the size of the South Korea media market by value in 2019?
  • What will be the size of the South Korea media market in 2024?
  • What factors are affecting the strength of competition in the South Korea media market?
  • How has the market performed over the last five years?
  • Who are the top competitors in South Korea's media market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
7.4. How has COVID-19 affected this industry's segments in 2020?
8 Company Profiles
8.1. Cheil Worldwide Inc.
8.2. Korean Broadcasting System
8.3. Woongjin ThinkBig Co., Ltd.
8.4. Comcast Corporation
8.5. Dentsu, Inc.
8.6. The Walt Disney Company
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related Research
10.4. About the Author
List of Tables
Table 1: South Korea media industry value: $ billion, 2015-19
Table 2: South Korea media industry category segmentation: $ billion, 2019
Table 3: South Korea media industry geography segmentation: $ billion, 2019
Table 4: South Korea media industry value forecast: $ billion, 2019-24
Table 5: Cheil Worldwide Inc.: key facts
Table 6: Cheil Worldwide Inc.: Key Employees
Table 7: Korean Broadcasting System: key facts
Table 8: Korean Broadcasting System: Key Employees
Table 9: Woongjin ThinkBig Co., Ltd.: key facts
Table 10: Woongjin ThinkBig Co., Ltd.: Key Employees
Table 11: Comcast Corporation: key facts
Table 12: Comcast Corporation: Key Employees
Table 13: Comcast Corporation: Key Employees Continued
Table 14: Dentsu, Inc.: key facts
Table 15: Dentsu, Inc.: Key Employees
Table 16: Dentsu, Inc.: Key Employees Continued
Table 17: Dentsu, Inc.: Key Employees Continued
Table 18: Dentsu, Inc.: Key Employees Continued
Table 19: The Walt Disney Company: key facts
Table 20: The Walt Disney Company: Key Employees
Table 21: The Walt Disney Company: Key Employees Continued
Table 22: The Walt Disney Company: Key Employees Continued
Table 23: The Walt Disney Company: Key Employees Continued
Table 24: South Korea size of population (million), 2015-19
Table 25: South Korea GDP (constant 2005 prices, $ billion), 2015-19
Table 26: South Korea GDP (current prices, $ billion), 2015-19
Table 27: South Korea inflation, 2015-19
Table 28: South Korea consumer price index (absolute), 2015-19
Table 29: South Korea exchange rate, 2015-19
List of Figures
Figure 1: South Korea media industry value: $ billion, 2015-19
Figure 2: South Korea media industry category segmentation: % share, by value, 2019
Figure 3: South Korea media industry geography segmentation: % share, by value, 2019
Figure 4: South Korea media industry value forecast: $ billion, 2019-24
Figure 5: Forces driving competition in the media industry in South Korea, 2019
Figure 6: Drivers of buyer power in the media industry in South Korea, 2019
Figure 7: Drivers of supplier power in the media industry in South Korea, 2019
Figure 8: Factors influencing the likelihood of new entrants in the media industry in South Korea, 2019
Figure 9: Factors influencing the threat of substitutes in the media industry in South Korea, 2019
Figure 10: Drivers of degree of rivalry in the media industry in South Korea, 2019

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Cheil Worldwide Inc.
  • Korean Broadcasting System
  • Woongjin ThinkBig Co., Ltd.
  • Comcast Corporation
  • Dentsu, Inc.
  • The Walt Disney Company

Table Information