Confectionery - Global Group of Eight (G8) Industry Guide
MarketLine, December 2011, Pages: 261
Confectionery - Global Group of Eight (G8) Industry Guide is an essential resource for top-level data and analysis covering the Confectionery industry in each of the G8 (United States, Canada, Germany, France, United Kingdom, Italy, Russia and Japan) countries. The report includes easily comparable data on market value, volume, segmentation and market share, plus full five year market forecasts. It examines future problems, innovations and potential growth areas within the market.
Scope of the Report
- Contains an executive summary and data on value, volume and segmentation
- Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
- Incorporates in-depth five forces competitive environment analysis and scorecards
- Compares data from the US, Canada, Germany, France, UK, Italy, Russia and Japan, alongside individual chapters on each country. .
- Includes a five-year forecast of the industry
Highlights
The G8 countries contributed $89,711.4 million in 2010 to the global confectionery industry, with a compound annual growth rate (CAGR) of 2.3% between 2006 and 2010.
The G8 countries are expected to reach a value of $100,468.5 million in 2015, with a CAGR of 2.3% over the 2010–15 period.
Among the G8 countries, the US holds the major share of the confectionery industry. It accounted for a share of 38.7% in 2010.
Among the G8 nations, the US is the leading country in the confectionery industry, with market revenues of $34,695.5 million in 2010.
The US is expected to lead the confectionery industry in the G8 nations with a value of $39,848.2 million in 2015.
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The confectionery market consists of retail sales of chocolate, gum, cereal bars and sugar confectionery. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2010 annual average exchange rates.
TABLE OF CONTENTS
ABOUT DATAMONITOR 2
INTRODUCTION 22
What is this report about? 22
Who is the target reader? 22
Definitions 22
GROUP OF EIGHT (G8) CONFECTIONERY INDUSTRY OUTLOOK 23
CONFECTIONERY IN CANADA 30
Market overview 30
Market value 31
Market volume 32
Market segmentation I 33
Market segmentation II 34
Market share 35
Five forces analysis 36
Leading companies 44
Market distribution 55
Market forecasts 56
Macroeconomic indicators 58
CONFECTIONERY IN FRANCE 60
Market overview 60
Market value 61
Market volume 62
Market segmentation I 63
Market segmentation II 64
Market share 65
Five forces analysis 66
Leading companies 74
Market distribution 82
Market forecasts 83
Macroeconomic indicators 85
CONFECTIONERY IN GERMANY 87
Market overview 87
Market value 88
Market volume 89
Market segmentation I 90
Market segmentation II 91
Market share 92
Five forces analysis 93
Leading companies 101
Market distribution 110
Market forecasts 111
Macroeconomic indicators 113
CONFECTIONERY IN ITALY 115
Market overview 115
Market value 116
Market volume 117
Market segmentation I 118
Market segmentation II 119
Market share 120
Five forces analysis 121
Leading companies 129
Market distribution 137
Market forecasts 138
Macroeconomic indicators 140
CONFECTIONERY IN JAPAN 142
Market overview 142
Market value 143
Market volume 144
Market segmentation I 145
Market segmentation II 146
Market share 147
Five forces analysis 148
Leading companies 156
Market distribution 164
Market forecasts 165
Macroeconomic indicators 167
CONFECTIONERY IN RUSSIA 169
Market overview 169
Market value 170
Market volume 171
Market segmentation I 172
Market segmentation II 173
Market share 174
Five forces analysis 175
Leading companies 183
Market distribution 192
Market forecasts 193
Macroeconomic indicators 195
CONFECTIONERY IN THE UNITED KINGDOM 197
Market overview 197
Market value 199
Market volume 200
Market segmentation I 201
Market segmentation II 202
Market share 203
Five forces analysis 204
Leading companies 212
Market distribution 225
Market forecasts 226
Macroeconomic indicators 229
CONFECTIONERY IN THE UNITED STATES 231
Market overview 231
Market value 232
Market volume 233
Market segmentation I 234
Market segmentation II 235
Market share 236
Five forces analysis 237
Leading companies 245
Market distribution 256
Market forecasts 257
Macroeconomic indicators 259
APPENDIX 261
Data Research Methodology 261
LIST OF TABLES
Table 1: G8 confectionery industry, revenue($m), 2006–15 24
Table 2: G8 confectionery industry, revenue by country ($m), 2006–10 27
Table 3: G8 confectionery industry forecast, revenue by country ($m), 2010–15 29
Table 4: Canada confectionery market value: $ million, 2006–10 31
Table 5: Canada confectionery market volume: million kilograms, 2006–10 32
Table 6: Canada confectionery Market segmentation I:% share, by value, 2010 33
Table 7: Canada confectionery Market segmentation II: % share, by value, 2010 34
Table 8: Canada confectionery market share: % share, by value, 2010 35
Table 9: Kraft Foods, Inc.: key facts 44
Table 10: Kraft Foods, Inc.: key financials ($) 46
Table 11: Kraft Foods, Inc.: key financial ratios 47
Table 12: Mars, Inc.: key facts 49
Table 13: The Hershey Company: key facts 51
Table 14: The Hershey Company: key financials ($) 52
Table 15: The Hershey Company: key financial ratios 53
Table 16: Canada confectionery market distribution: % share, by value, 2010 55
Table 17: Canada confectionery market value forecast: $ million, 2010–15 56
Table 18: Canada confectionery market volume forecast: million kilograms, 2010–15 57
Table 19: Canada size of population (million), 2006–10 58
Table 20: Canada gdp (constant 2000 prices, $ billion), 2006–10 58
Table 21: Canada gdp (current prices, $ billion), 2006–10 58
Table 22: Canada inflation, 2006–10 59
Table 23: Canada consumer price index (absolute), 2006–10 59
Table 24: Canada exchange rate, 2006–10 59
Table 25: France confectionery market value: $ million, 2006–10 61
Table 26: France confectionery market volume: million kilograms, 2006–10 62
Table 27: France confectionery Market segmentation I:% share, by value, 2010 63
Table 28: France confectionery Market segmentation II: % share, by value, 2010 64
Table 29: France confectionery market share: % share, by value, 2010 65
Table 30: Kraft Foods, Inc.: key facts 74
Table 31: Kraft Foods, Inc.: key financials ($) 76
Table 32: Kraft Foods, Inc.: key financial ratios 77
Table 33: Ferrero S.p.A.: key facts 79
Table 34: Mars, Inc.: key facts 80
Table 35: France confectionery market distribution: % share, by value, 2010 82
Table 36: France confectionery market value forecast: $ million, 2010–15 83
Table 37: France confectionery market volume forecast: million kilograms, 2010–15 84
Table 38: France size of population (million), 2006–10 85
Table 39: France gdp (constant 2000 prices, $ billion), 2006–10 85
Table 40: France gdp (current prices, $ billion), 2006–10 85
Table 41: France inflation, 2006–10 86
Table 42: France consumer price index (absolute), 2006–10 86
Table 43: France exchange rate, 2006–10 86
Table 44: Germany confectionery market value: $ million, 2006–10 88
Table 45: Germany confectionery market volume: million kilograms, 2006–10 89
Table 46: Germany confectionery Market segmentation I:% share, by value, 2010 90
Table 47: Germany confectionery Market segmentation II: % share, by value, 2010 91
Table 48: Germany confectionery market share: % share, by value, 2010 92
Table 49: Ferrero S.p.A.: key facts 101
Table 50: Mars, Inc.: key facts 103
Table 51: Kraft Foods, Inc.: key facts 105
Table 52: Kraft Foods, Inc.: key financials ($) 107
Table 53: Kraft Foods, Inc.: key financial ratios 108
Table 54: Germany confectionery market distribution: % share, by value, 2010 110
Table 55: Germany confectionery market value forecast: $ million, 2010–15 111
Table 56: Germany confectionery market volume forecast: million kilograms, 2010–15 112
Table 57: Germany size of population (million), 2006–10 113
Table 58: Germany gdp (constant 2000 prices, $ billion), 2006–10 113
Table 59: Germany gdp (current prices, $ billion), 2006–10 113
Table 60: Germany inflation, 2006–10 114
Table 61: Germany consumer price index (absolute), 2006–10 114
Table 62: Germany exchange rate, 2006–10 114
Table 63: Italy confectionery market value: $ million, 2006–10 116
Table 64: Italy confectionery market volume: million kilograms, 2006–10 117
Table 65: Italy confectionery Market segmentation I:% share, by value, 2010 118
Table 66: Italy confectionery Market segmentation II: % share, by value, 2010 119
Table 67: Italy confectionery market share: % share, by value, 2010 120
Table 68: Ferrero S.p.A.: key facts 129
Table 69: Perfetti Van Melle: key facts 130
Table 70: Nestle S.A.: key facts 131
Table 71: Nestle S.A.: key financials ($) 134
Table 72: Nestle S.A.: key financials (CHF) 135
Table 73: Nestle S.A.: key financial ratios 135
Table 74: Italy confectionery market distribution: % share, by value, 2010 137
Table 75: Italy confectionery market value forecast: $ million, 2010–15 138
Table 76: Italy confectionery market volume forecast: million kilograms, 2010–15 139
Table 77: Italy size of population (million), 2006–10 140
Table 78: Italy gdp (constant 2000 prices, $ billion), 2006–10 140
Table 79: Italy gdp (current prices, $ billion), 2006–10 140
Table 80: Italy inflation, 2006–10 141
Table 81: Italy consumer price index (absolute), 2006–10 141
Table 82: Italy exchange rate, 2006–10 141
Table 83: Japan confectionery market value: $ million, 2006–10 143
Table 84: Japan confectionery market volume: million kilograms, 2006–10 144
Table 85: Japan confectionery Market segmentation I:% share, by value, 2010 145
Table 86: Japan confectionery Market segmentation II: % share, by value, 2010 146
Table 87: Japan confectionery market share: % share, by value, 2010 147
Table 88: Lotte Group: key facts 156
Table 89: Meiji Seika Kaisha, Ltd.: key facts 158
Table 90: Ezaki Glico Co. Ltd.: key facts 160
Table 91: Ezaki Glico Co. Ltd.: key financials ($) 161
Table 92: Ezaki Glico Co. Ltd.: key financials (¥) 162
Table 93: Ezaki Glico Co. Ltd.: key financial ratios 162
Table 94: Japan confectionery market distribution: % share, by value, 2010 164
Table 95: Japan confectionery market value forecast: $ million, 2010–15 165
Table 96: Japan confectionery market volume forecast: million kilograms, 2010–15 166
Table 97: Japan size of population (million), 2006–10 167
Table 98: Japan gdp (constant 2000 prices, $ billion), 2006–10 167
Table 99: Japan gdp (current prices, $ billion), 2006–10 167
Table 100: Japan inflation, 2006–10 168
Table 101: Japan consumer price index (absolute), 2006–10 168
Table 102: Japan exchange rate, 2006–10 168
Table 103: Russia confectionery market value: $ million, 2006–10 170
Table 104: Russia confectionery market volume: million kilograms, 2006–10 171
Table 105: Russia confectionery Market segmentation I:% share, by value, 2010 172
Table 106: Russia confectionery Market segmentation II: % share, by value, 2010 173
Table 107: Russia confectionery market share: % share, by value, 2010 174
Table 108: The United Confectionary Manufacturers Management Company: key facts 183
Table 109: Mars, Inc.: key facts 184
Table 110: Nestle S.A.: key facts 186
Table 111: Nestle S.A.: key financials ($) 189
Table 112: Nestle S.A.: key financials (CHF) 190
Table 113: Nestle S.A.: key financial ratios 190
Table 114: Russia confectionery market distribution: % share, by value, 2010 192
Table 115: Russia confectionery market value forecast: $ million, 2010–15 193
Table 116: Russia confectionery market volume forecast: million kilograms, 2010–15 194
Table 117: Russia size of population (million), 2006–10 195
Table 118: Russia gdp (constant 2000 prices, $ billion), 2006–10 195
Table 119: Russia gdp (current prices, $ billion), 2006–10 195
Table 120: Russia inflation, 2006–10 196
Table 121: Russia consumer price index (absolute), 2006–10 196
Table 122: Russia exchange rate, 2006–10 196
Table 123: United Kingdom confectionery market value: $ million, 2006–10 199
Table 124: United Kingdom confectionery market volume: million kilograms, 2006–10 200
Table 125: United Kingdom confectionery Market segmentation I:% share, by value, 2010 201
Table 126: United Kingdom confectionery Market segmentation II: % share, by value, 2010 202
Table 127: United Kingdom confectionery market share: % share, by value, 2010 203
Table 128: Mars, Inc.: key facts 212
Table 129: Kraft Foods, Inc.: key facts 214
Table 130: Kraft Foods, Inc.: key financials ($) 216
Table 131: Kraft Foods, Inc.: key financial ratios 217
Table 132: Nestle S.A.: key facts 219
Table 133: Nestle S.A.: key financials ($) 222
Table 134: Nestle S.A.: key financials (CHF) 223
Table 135: Nestle S.A.: key financial ratios 223
Table 136: United Kingdom confectionery market distribution: % share, by value, 2010 225
Table 137: United Kingdom confectionery market value forecast: $ million, 2010–15 226
Table 138: United Kingdom confectionery market volume forecast: million kilograms, 2010–15 228
Table 139: United Kingdom size of population (million), 2006–10 229
Table 140: United Kingdom gdp (constant 2000 prices, $ billion), 2006–10 229
Table 141: United Kingdom gdp (current prices, $ billion), 2006–10 229
Table 142: United Kingdom inflation, 2006–10 230
Table 143: United Kingdom consumer price index (absolute), 2006–10 230
Table 144: United Kingdom exchange rate, 2006–10 230
Table 145: United States confectionery market value: $ million, 2006–10 232
Table 146: United States confectionery market volume: million kilograms, 2006–10 233
Table 147: United States confectionery Market segmentation I:% share, by value, 2010 234
Table 148: United States confectionery Market segmentation II: % share, by value, 2010 235
Table 149: United States confectionery market share: % share, by value, 2010 236
Table 150: Mars, Inc.: key facts 245
Table 151: The Hershey Company: key facts 247
Table 152: The Hershey Company: key financials ($) 248
Table 153: The Hershey Company: key financial ratios 249
Table 154: Kraft Foods, Inc.: key facts 251
Table 155: Kraft Foods, Inc.: key financials ($) 253
Table 156: Kraft Foods, Inc.: key financial ratios 254
Table 157: United States confectionery market distribution: % share, by value, 2010 256
Table 158: United States confectionery market value forecast: $ million, 2010–15 257
Table 159: United States confectionery market volume forecast: million kilograms, 2010–15 258
Table 160: United States size of population (million), 2006–10 259
Table 161: United States gdp (constant 2000 prices, $ billion), 2006–10 259
Table 162: United States gdp (current prices, $ billion), 2006–10 259
Table 163: United States inflation, 2006–10 260
Table 164: United States consumer price index (absolute), 2006–10 260
Table 165: United States exchange rate, 2006–10 260
LIST OF FIGURES
Figure 1: G8 confectionery industry, revenue($m), 2006–15 23
Figure 2: G8 Confectionery industry, revenue by country (%), 2010 25
Figure 3: G8 confectionery industry, revenue by country ($m), 2006–10 26
Figure 4: G8 confectionery industry forecast, revenue by country ($m), 2010–15 28
Figure 5: Canada confectionery market value: $ million, 2006–10 31
Figure 6: Canada confectionery market volume: million kilograms, 2006–10 32
Figure 7: Canada confectionery Market segmentation I:% share, by value, 2010 33
Figure 8: Canada confectionery Market segmentation II: % share, by value, 2010 34
Figure 9: Canada confectionery market share: % share, by value, 2010 35
Figure 10: Forces driving competition in the confectionery market in Canada, 2010 36
Figure 11: Drivers of buyer power in the confectionery market in Canada, 2010 38
Figure 12: Drivers of supplier power in the confectionery market in Canada, 2010 39
Figure 13: Factors influencing the likelihood of new entrants in the confectionery market in Canada, 2010 40
Figure 14: Factors influencing the threat of substitutes in the confectionery market in Canada, 2010 42
Figure 15: Drivers of degree of rivalry in the confectionery market in Canada, 2010 43
Figure 16: Kraft Foods, Inc.: revenues & profitability 47
Figure 17: Kraft Foods, Inc.: assets & liabilities 48
Figure 18: The Hershey Company: revenues & profitability 53
Figure 19: The Hershey Company: assets & liabilities 54
Figure 20: Canada confectionery market distribution: % share, by value, 2010 55
Figure 21: Canada confectionery market value forecast: $ million, 2010–15 56
Figure 22: Canada confectionery market volume forecast: million kilograms, 2010–15 57
Figure 23: France confectionery market value: $ million, 2006–10 61
Figure 24: France confectionery market volume: million kilograms, 2006–10 62
Figure 25: France confectionery Market segmentation I:% share, by value, 2010 63
Figure 26: France confectionery Market segmentation II: % share, by value, 2010 64
Figure 27: France confectionery market share: % share, by value, 2010 65
Figure 28: Forces driving competition in the confectionery market in France, 2010 66
Figure 29: Drivers of buyer power in the confectionery market in France, 2010 68
Figure 30: Drivers of supplier power in the confectionery market in France, 2010 69
Figure 31: Factors influencing the likelihood of new entrants in the confectionery market in France, 2010 70
Figure 32: Factors influencing the threat of substitutes in the confectionery market in France, 2010 72
Figure 33: Drivers of degree of rivalry in the confectionery market in France, 2010 73
Figure 34: Kraft Foods, Inc.: revenues & profitability 77
Figure 35: Kraft Foods, Inc.: assets & liabilities 78
Figure 36: France confectionery market distribution: % share, by value, 2010 82
Figure 37: France confectionery market value forecast: $ million, 2010–15 83
Figure 38: France confectionery market volume forecast: million kilograms, 2010–15 84
Figure 39: Germany confectionery market value: $ million, 2006–10 88
Figure 40: Germany confectionery market volume: million kilograms, 2006–10 89
Figure 41: Germany confectionery Market segmentation I:% share, by value, 2010 90
Figure 42: Germany confectionery Market segmentation II: % share, by value, 2010 91
Figure 43: Germany confectionery market share: % share, by value, 2010 92
Figure 44: Forces driving competition in the confectionery market in Germany, 2010 93
Figure 45: Drivers of buyer power in the confectionery market in Germany, 2010 95
Figure 46: Drivers of supplier power in the confectionery market in Germany, 2010 96
Figure 47: Factors influencing the likelihood of new entrants in the confectionery market in Germany, 2010 97
Figure 48: Factors influencing the threat of substitutes in the confectionery market in Germany, 2010 99
Figure 49: Drivers of degree of rivalry in the confectionery market in Germany, 2010 100
Figure 50: Kraft Foods, Inc.: revenues & profitability 108
Figure 51: Kraft Foods, Inc.: assets & liabilities 109
Figure 52: Germany confectionery market distribution: % share, by value, 2010 110
Figure 53: Germany confectionery market value forecast: $ million, 2010–15 111
Figure 54: Germany confectionery market volume forecast: million kilograms, 2010–15 112
Figure 55: Italy confectionery market value: $ million, 2006–10 116
Figure 56: Italy confectionery market volume: million kilograms, 2006–10 117
Figure 57: Italy confectionery Market segmentation I:% share, by value, 2010 118
Figure 58: Italy confectionery Market segmentation II: % share, by value, 2010 119
Figure 59: Italy confectionery market share: % share, by value, 2010 120
Figure 60: Forces driving competition in the confectionery market in Italy, 2010 121
Figure 61: Drivers of buyer power in the confectionery market in Italy, 2010 123
Figure 62: Drivers of supplier power in the confectionery market in Italy, 2010 124
Figure 63: Factors influencing the likelihood of new entrants in the confectionery market in Italy, 2010 125
Figure 64: Factors influencing the threat of substitutes in the confectionery market in Italy, 2010 127
Figure 65: Drivers of degree of rivalry in the confectionery market in Italy, 2010 128
Figure 66: Nestle S.A.: revenues & profitability 136
Figure 67: Nestle S.A.: assets & liabilities 136
Figure 68: Italy confectionery market distribution: % share, by value, 2010 137
Figure 69: Italy confectionery market value forecast: $ million, 2010–15 138
Figure 70: Italy confectionery market volume forecast: million kilograms, 2010–15 139
Figure 71: Japan confectionery market value: $ million, 2006–10 143
Figure 72: Japan confectionery market volume: million kilograms, 2006–10 144
Figure 73: Japan confectionery Market segmentation I:% share, by value, 2010 145
Figure 74: Japan confectionery Market segmentation II: % share, by value, 2010 146
Figure 75: Japan confectionery market share: % share, by value, 2010 147
Figure 76: Forces driving competition in the confectionery market in Japan, 2010 148
Figure 77: Drivers of buyer power in the confectionery market in Japan, 2010 150
Figure 78: Drivers of supplier power in the confectionery market in Japan, 2010 151
Figure 79: Factors influencing the likelihood of new entrants in the confectionery market in Japan, 2010 152
Figure 80: Factors influencing the threat of substitutes in the confectionery market in Japan, 2010 154
Figure 81: Drivers of degree of rivalry in the confectionery market in Japan, 2010 155
Figure 82: Ezaki Glico Co. Ltd.: revenues & profitability 163
Figure 83: Ezaki Glico Co. Ltd.: assets & liabilities 163
Figure 84: Japan confectionery market distribution: % share, by value, 2010 164
Figure 85: Japan confectionery market value forecast: $ million, 2010–15 165
Figure 86: Japan confectionery market volume forecast: million kilograms, 2010–15 166
Figure 87: Russia confectionery market value: $ million, 2006–10 170
Figure 88: Russia confectionery market volume: million kilograms, 2006–10 171
Figure 89: Russia confectionery Market segmentation I:% share, by value, 2010 172
Figure 90: Russia confectionery Market segmentation II: % share, by value, 2010 173
Figure 91: Russia confectionery market share: % share, by value, 2010 174
Figure 92: Forces driving competition in the confectionery market in Russia, 2010 175
Figure 93: Drivers of buyer power in the confectionery market in Russia, 2010 177
Figure 94: Drivers of supplier power in the confectionery market in Russia, 2010 178
Figure 95: Factors influencing the likelihood of new entrants in the confectionery market in Russia, 2010 179
Figure 96: Factors influencing the threat of substitutes in the confectionery market in Russia, 2010 181
Figure 97: Drivers of degree of rivalry in the confectionery market in Russia, 2010 182
Figure 98: Nestle S.A.: revenues & profitability 191
Figure 99: Nestle S.A.: assets & liabilities 191
Figure 100: Russia confectionery market distribution: % share, by value, 2010 192
Figure 101: Russia confectionery market value forecast: $ million, 2010–15 193
Figure 102: Russia confectionery market volume forecast: million kilograms, 2010–15 194
Figure 103: United Kingdom confectionery market value: $ million, 2006–10 199
Figure 104: United Kingdom confectionery market volume: million kilograms, 2006–10 200
Figure 105: United Kingdom confectionery Market segmentation I:% share, by value, 2010 201
Figure 106: United Kingdom confectionery Market segmentation II: % share, by value, 2010 202
Figure 107: United Kingdom confectionery market share: % share, by value, 2010 203
Figure 108: Forces driving competition in the confectionery market in the United Kingdom, 2010 204
Figure 109: Drivers of buyer power in the confectionery market in the United Kingdom, 2010 206
Figure 110: Drivers of supplier power in the confectionery market in the United Kingdom, 2010 207
Figure 111: Factors influencing the likelihood of new entrants in the confectionery market in the United Kingdom, 2010 208
Figure 112: Factors influencing the threat of substitutes in the confectionery market in the United Kingdom, 2010 210
Figure 113: Drivers of degree of rivalry in the confectionery market in the United Kingdom, 2010 211
Figure 114: Kraft Foods, Inc.: revenues & profitability 217
Figure 115: Kraft Foods, Inc.: assets & liabilities 218
Figure 116: Nestle S.A.: revenues & profitability 224
Figure 117: Nestle S.A.: assets & liabilities 224
Figure 118: United Kingdom confectionery market distribution: % share, by value, 2010 225
Figure 119: United Kingdom confectionery market value forecast: $ million, 2010–15 227
Figure 120: United Kingdom confectionery market volume forecast: million kilograms, 2010–15 228
Figure 121: United States confectionery market value: $ million, 2006–10 232
Figure 122: United States confectionery market volume: million kilograms, 2006–10 233
Figure 123: United States confectionery Market segmentation I:% share, by value, 2010 234
Figure 124: United States confectionery Market segmentation II: % share, by value, 2010 235
Figure 125: United States confectionery market share: % share, by value, 2010 236
Figure 126: Forces driving competition in the confectionery market in the United States, 2010 237
Figure 127: Drivers of buyer power in the confectionery market in the United States, 2010 239
Figure 128: Drivers of supplier power in the confectionery market in the United States, 2010 240
Figure 129: Factors influencing the likelihood of new entrants in the confectionery market in the United States, 2010 241
Figure 130: Factors influencing the threat of substitutes in the confectionery market in the United States, 2010 243
Figure 131: Drivers of degree of rivalry in the confectionery market in the United States, 2010 244
Figure 132: The Hershey Company: revenues & profitability 249
Figure 133: The Hershey Company: assets & liabilities 250
Figure 134: Kraft Foods, Inc.: revenues & profitability 254
Figure 135: Kraft Foods, Inc.: assets & liabilities 255
Figure 136: United States confectionery market distribution: % share, by value, 2010 256
Figure 137: United States confectionery market value forecast: $ million, 2010–15 257
Figure 138: United States confectionery market volume forecast: million kilograms, 2010–15 258
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