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Analysis of the Audio Conferencing Services Market
Frost & Sullivan, February 2012, Pages: 62
This strategic analysis is part of Frost & Sullivan’s continued coverage of the conferencing and collaboration marketplace. Within this analysis, Frost & Sullivan has identified industry challenges, key trends, market drivers and restraints, and competitive trends in the North American audio conferencing services market. Further, this study provides revenue minute, pricing and revenue forecasts. It also includes competitive analysis and estimated vendor market shares. This analysis provides market participants with a detailed look at the current and changing dynamics in the fast-evolving audio conferencing services marketplace.
Key Questions This Study Will Answer:
- Is the market growing, how long will it continue to grow?
- What trends are impacting the growth of this market?
- Is the market evolving to meet customer needs?
- How are competitors structured to support the demands of the customers?
The North America audio conferencing services market will continue to grow into 2012 and onward. Conferencing has become a standard tool utilized by enterprises to conduct business across remote locations. The use of conferencing is encouraged and promoted because of the cost savings it provides.
Revenue growth will slow down in the next few years as price points continue to decrease. A weaker economy may negatively impact service provider usage and revenues in 2012. However, this trend is likely to be countered by a globalization trend and increasing demand for worldwide collaboration solutions.
Current providers are evolving to meet the market demand for self-service features and cloud-based solutions. Additionally, all Tier 1 providers support audio solutions integrated with Web or video tools. As Web and videoconferencing become more accessible, the unattended audio conferencing market will increasingly become a feature of such more comprehensive solutions and its share as a standalone product will gradually decline. However, the audio component will always be required as a part of the Web or video collaboration service. Voice over Internet Protocol (VoIP) access will never fully replace the traditional time division multiplexing (TDM) forms of call entry.
Furthermore, standalone attended audio conferencing products will always be required for premium, white-glove events. Providers who specialize in attended services will continue to see revenue stability, even though growth rates in this segment are likely to remain relatively low.
Providers that do not own their network continue to rely on carriers to supply the PSTN lines, which places them in a less favorable position. Additionally, global growth has become a key differentiator and a strategic priority for audio conferencing service providers. To address these challenges, audio conferencing service providers are expanding their infrastructure to support cloud-based architectures that will provide more seamless and flexible solutions with greater scalability and global accessibility.
The audio conferencing market is highly competitive and market participants strive to boost customer satisfaction to reduce churn and ensure revenue growth. Both large enterprises and SMBs are continually raising their collaboration requirements. In response, audio conferencing service providers are developing value-added solutions ranging from integration, customized billing services, and reporting capabilities to satisfy the needs of their customer base.
With rapid technology evolution, service offerings become standardized quickly. Integrations that were added as recently as three years ago are now considered standard and are must-have features for customers. At the same time, innovative and cutting-edge features are occasionally requested by certain
customers. When those are first introduced, they are not considered a necessity by the average audio conferencing user.
External Challenges: Drivers and Restraints—Audio Conferencing Services Market
Forecasts and Trends—Audio Conferencing Services Market
Demand Analysis—Audio Conferencing Services Market
Market Share and Competitive Analysis—Audio Conferencing Services Market
United States Breakdown
The Last Word
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