Royal FrieslandCampina NV in Packaged Food (World)

Euromonitor International, January 2013, Pages: 40

FrieslandCampina generates most of its sales in the dairy category. The company has been expanding in the emerging markets, most recently with the acquisition of Alaska Milk Corp in the Philippines. The company has also been targeting the milk formula segment particularly in Asia Pacific where it is a major player in China, Indonesia and Vietnam.

Euromonitor International’s Royal FrieslandCampina NV in Packaged Food (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Packaged Food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Packaged Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Royal FrieslandCampina NV in Packaged Food (World)
Euromonitor International
January 2013
Introduction
Strategic Evaluation
Competitive Positioning
Market Assessment
Dairy
Baby Food
Other Opportunities
Brand Strategy
Operations
Recommendations

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