How Analyzing a Balance Sheet Can Help You Close Sales
- ID: 2069658
- February 2012
- 60 Minutes
In this webinar, ExecSense examines everything you need to know in 60 minutes to learn how top sales executives use balance sheets as a powerful management tool to gain insights into prospective customers. Take the 60-minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) to learn how sales executives can use insights into a company's balance sheet (whether a private or public company) as a tool for closing sales, especially around the end of the month or quarter.
The webinar is led by an expert on the topic, Bill Palmer (CEO, American Leak Detection), and covers:
- What every sales executive should know about viewing the organization from a "Finance Perspective,” understanding what the liquidity, profitability, and risk profile of the business can tell you about how to approach your deal, and more
- Learn how financial leverage affects companies' ability to make major expenditures; be able to discuss intelligently with prospects on why it will only cost more to put off purchases
- The 4 questions most asked by sales executives about integrating their deal into the new budget; 7 things you never knew about "cost analysis" that can kill a slam dunk deal, and how to avoid them; as well as 3 secrets of financial reports that can close on the spot
- Specific case studies on 3 balance sheets including: what data to focus on in each balance sheet as a tool to help close the sale, and important tips and techniques that can help you close your next sale
Upon registering, ExecSense will email you the dial-in phone number and all of the other relevant information and files to attend the webinar. You will also automatically be emailed the audio and PowerPoint files the day after the webinar in case you were unable to attend the live webinar (registration prior to live event still required). You can view the webinar on your computer, iPad, Kindle, iPhone, Blackberry, Android and many other devices.
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