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Advertising in the US: ISIC 743
Euromonitor International, October 2010, Pages: 29
This industrial report provides a 360 degree view of an industry. The industrial market report offers a comprehensive guide to the size and shape of the Advertisingmarket at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Accounting and Auditing, Architectural and Engineering Services, Building-cleaning Services, Business and Management Consultancies, Investigation and Security Services, Legal Services, Market Research, Other Business Services, Packaging Services, Photographic Services, Recruitment Agencies, Renting of Air Transport Equipment, Renting of Land Transport Equipment, Renting of Water Transport Equipment, Technical Testing and Analysis.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Advertising market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
ADVERTISING IN THE US: ISIC 743
Euromonitor International
October 2010
LIST OF CONTENTS AND TABLES
Advertising
Chart 1 Hierarchical Position of Advertising Industry
Definitions
Attractiveness Index
Chart 2 Attractiveness Index of Advertising Industry Among Other USA Industries in the Category
Chart 3 Attractiveness Index of Advertising Industry Among Other USA Industries in the Category
Chart 4 Binary Diagram of Attractiveness Index
Chart 5 Attractiveness Index of Advertising Industry Among All USA Industries
Attractiveness Index: Explanation
Industry Growth/performance
Chart 6 Key Industry Indicators 2004-2010
Chart 7 Key Industry Indicators Annual Growth 2005-2010
Chart 8 Turnover of Local Producers and Nominal GDP 1997-2016
Chart 9 Total Market Dynamics and the Role of Local Producers
Role of Imports and Exports
Chart 10 Imports and Exports 2004-2010
Chart 11 Import vs Export Growth
Industry Sectors
Chart 12 Turnover of Local Producers by Sector 2004-2010
Chart 13 Industry Sectors' Growth Indices 1997-2016
Competitive Environment
Chart 14 Number of Local Producers by Size of Enterprises 2004-2010
Chart 15 Local Producers' Turnover by Size of Enterprises 2004-2010
Buyers
Chart 16 Buyers' Expenditure on Advertising Industry 2004-2010
Chart 17 Annual Growth of Buyers' Expenditure 2004-2010
Chart 18 Buyers' Share of Advertising Market 2004-2010
Chart 19 Bargaining Power: Buyers 2010
Chart 20 Buyers: Retail Trade & GDP 1997-2016
Chart 21 Buyers: Retail Trade Spending on Advertising
Chart 22 Buyers: Monetary Intermediation & GDP 1997-2016
Chart 23 Buyers: Monetary Intermediation Spending on Advertising
Chart 24 Buyers: Computer and Related Services & GDP 1997-2016
Chart 25 Buyers: Computer and Related Services Spending on Advertising
Suppliers
Chart 26 Main Industry Costs and Suppliers 2004-2010
Chart 27 Annual Growth of Main Industry Costs and Suppliers 2005-2010
Chart 28 Spending on Suppliers as Share of Total Industry's Costs 2004-2010
Chart 29 Bargaining Power: Suppliers 2010
Chart 30 Suppliers: Real Estate Activities & GDP 1997-2016
Chart 31 Suppliers: Real Estate Activities Cost and Price Dynamics
Chart 32 Suppliers: Other Business Services & GDP 1997-2016
Chart 33 Suppliers: Other Business Services Cost and Price Dynamics
Chart 34 Suppliers: Dramatic Arts and Music Services & GDP 1997-2016
Chart 35 Suppliers: Dramatic Arts and Music Services Cost and Price Dynamics
Chart 36 Supply Structure (US$ million, year 2010)
Bargaining Power
Chart 37 Bargaining Power of Buyers and Suppliers
Bargaining Power: Explanation
Future Outlook
Chart 38 Forecasts 2011-2016
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