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Multinational Corporation Subsidiaries in China: An Empirical Study of Growth and Development Strategy

Woodhead Publishing Ltd, January 2012, Pages: 264

This comprehensive study examines the global strategies of multinational corporations (MNCs), the strategic evolution and the categories of their subsidiaries in China based on 150 MNCs. It is the first large-scale project of this nature to be conducted. The research has significant bearing on strategic planning for firms that have set up, are setting up or are planning to establish subsidiaries in China, and the firms that try to compete in the global marketplace. The findings are significant for the West, owing to the current economic crisis and the need to determine if subsidiary expansion strategies will help Western firms achieve the portfolio effects in operations and avoid the harmful impact of macro events such as the existing global financial crisis. Additional empirical findings, analysis, discussions, and suggestions for future studies are also presented.

Readership: Scholars with research interests in global management; practitioners, including consultants, managers of multinationals, Chinese managers, government policy makers, members of international organizations, with an interest in conducting business in China.

Key features:

- systemically reviews and summarizes the latest theories about MNCs’ subsidiaries, analyzing the four main streams of research schools
- uses first-hand data from MNCs’ subsidiaries of more than 20 industries from more than 10 countries including: USA, Japan, South Korea, and the European Union by way of two rounds of studies in 2001 and 2006
- analyzes strategic evolvement models and evolution trends of subsidiaries of MNCs in China
- based on the comparative study of subsidiaries of MNCs in China to analyze their six shared features and three major differences in their growth and development strategy

PART 1: OVERVIEW AND CONCEPTUAL BUILDING BLOCKS

Introduction
- Need for this study
- Practical significance of this study
- Purpose and methods

Conceptual building blocks
- Multinational corporations (MNCs)
- MNC subsidiaries
- Growth and development strategy system
- Strategy evolution of MNC subsidiaries

PART 2: THEORETICAL BACKGROUND AND METHODOLOGY

Theoretical background
- Evolution of MNC theory
- Evolution of MNC overseas subsidiaries strategy
- Notes

Empirical research on growth and development strategy
- Analytical model
- Sample selection
- Statistical methods
- Hypotheses on the behaviours of MNC
- subsidiaries in China

PART 3: HYPOTHESIS TESTING AND ANALYSIS

Strategic intent: investment and competitive factors
- Hypotheses
- Findings and analysis
- Summary
- Note

Corporate and functional strategies
- Hypotheses
- Findings and analysis
- Summary
- Note

PART 4: CONCLUSIONS

Conclusions
- Growth and development strategies
- Strategic system for MNC subsidiaries
- Implications for practice and further research
- Implications for policy-makers

Dr. Jinghua Zhao is the Dean in the School of Government at the Central University of Finance and Economics in China. He holds a PhD. from Nanjing University and his research interests include strategy and government administration. Previously, Dr. Zhao has served as Dean for the Business School at Shandong University for 12 years and published more than 40 high quality journal articles and six books in strategy. His recent research focuses on MNC strategy and comparative study across borders.

Dr. Jifu Wang is the Interim Dean in the Business School at the University of Houston, Victoria. He holds a PhD. from Auburn University. His research interests include international business strategy and organizational change. Prior to this Dr. Wang served as an executive on different top management teams for several group companies in China’s Shenzhen Special Economic Zone and has rich management experiences in international business. His current research interests include global strategy and organizational change; he has published more than 30 referred articles, a book and several book chapters in global strategy with focus on core competence and capable organizations.

Vipin Gupta (Ph.D. from Wharton School) is a Professor and Co-director, Global Management Center at the College of Business and Public Administration, California State University- San Bernardino. He has published more than 125 refereed journal articles and book chapters, and several books, focused on three research streams. First, the dynamic modeling of technological growth and organizational performing, transformation and sustainability, incorporating global and local factors, and trading and human factors – the subject of his Ph.D. dissertation, and his two books and a strategy textbook. Second, analysis of societal and organizational cultures, the ontology and epistemology of cultural influences on individual, corporate, national, and regional level behaviors and development, and the role of institutions, strategy and policy in cultural and gender inclusion – he is the principal co-investigator and co-author of the award-winning GLOBE project on culture and leadership in 62 societies. Third, analysis of how culture influences family business models in different regions of the world – he has lead-edited 11 books on this theme.

Dr. Tim Hudson is President of the University of Houston, Victoria. He holds a PhD. From Clark University, and his research interests include international development, globalization, cultural aspects of markets, international education and leadership. Dr. Hudson is a member of the International Association of University Presidents. He has conducted research, worked and led student groups in more than 40 countries around the world. Dr. Hudson has also received an honorary doctorate from London’s Guildhall University for his lifetime commitment to fostering international understanding.

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