China Luxury Apparel and Accessories Market Report, 2011 (Chinese Version)

Research In China, February 2012, Pages: 70

Alongside with China’s growing economy, there has emerged an expanding high-income population in China, booming the luxury market of the country. In 2010, China’s total consumption of luxuries increased by 37% year-on-year to over RMB210 billion, of which, about 70% occurred in Hong Kong, Macau and overseas.

China is committed to mapping out policy on lowering tariff on luxury goods. If released, the policy is expected to boost the luxury consumption market in Mainland China. Therefore, the luxury brands involved are extending their layout towards the second-and third-tier cities.

The report sheds light on the market scale and spending features in China’s luxury industry, and highlights the regional spending power as well as the online sales of luxury goods. Moreover, the report also conducts an in-depth analysis of the China-based sales channels and network distribution of leading foreign luxury goods enterprises. And the industry analysis and trend forecast are made in the last chapter.

LEADING PLAYERS

For LVMH, the most famous brand in China goes to LV bags and luggage. As of late 2011, Louis Vuitton opened a total of 39 exclusive shops all across China. At present, LV is expanding its reach towards the second-and third-tier cities. In addition, the luxury apparel and accessories brands of LVMH available in Mainland China also include Dior, FENDI and Givenchy, which have 37, 19 and 52 outlets in China respectively.

For PPR, it consists of five major groups, namely, Gucci, Puma, Conforama, Redcats, and Fnac, among which, Puma and Gucci are apparel-related. Currently, Gucci has a total of 42 exclusive shops in Chinese Mainland, with one Sanya-based duty-free shop included. In terms of regional distribution, besides the outlets in 2 first-tier cities including Beijing and Shanghai, there are many outlets in second-and third-tier cities such as Shijiazhuang, Taiyuan and Zhengzhou.

At present, Burberry has a total of 57 outlets spreading over 33 cities of China. In 2010, Burberry acquired 50 retail outlets in Mainland China from Hong Kong-based Kwok Hang at a cost of roughly GBP70 million, which increased its average sales area roughly by 12% in the first half of FY2011. And in the second half of FY2011, the outlets newly added in China (including acquired ones and new ones) made up around third fifth of the total newly-increased sales areas worldwide.
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1. Preface

2. Overview of Luxury Apparel & Accessories Industry
2.1 Definition
2.2 Characteristics
2.2.1 Characteristics of Luxury Industry
2.2.2 Characteristics of Luxury Apparel & Accessories
2.3 Development in China

3. Chinese Luxury Market
3.1 Overview
3.2 Market Scale
3.3 Tax Policy in China
3.4 Overseas Consumption

4. Chinese Consumers
4.1 Characteristics of Chinese Luxury Consumers
4.2 Major Types of Chinese Luxury Apparel & Accessories Consumers
4.3 Purchase Potential
4.4 Purchase Inclination

5. Regional Analysis
5.1 Overview
5.2 Beijing
5.2.1 Main Shopping Centers
5.2.2 Development Potential
5.3 Shanghai
5.3.1 Main Shopping Centers
5.3.2 Development Potential
5.4 Chongqing
5.4.1 Development Course
5.4.2 Development Potential
5.5 Tax-free Shops in Hainan

6. Online Luxury Shopping in China
6.1 Overview
6.2 Online Luxury Shopping Characteristics of Chinese Netizens
6.3 Main Online Merchants
6.3.1 Overview
6.3.2 Shangpin.com
6.3.3 Glamour Sale
6.3.4 Xiu.com (luxury)
6.3.5 Summary
6.4 Online Shopping Trends

7. Global Leading Companies
7.1 Moet Hennessy - Louis Vuitton (LVMH Group)
7.1.1 Overview
7.1.2 Operation
7.1.3 Louis Vuitton
7.1.4 FENDI
7.1.5 Dior
7.1.6 Givenchy
7.1.7 Thomas Pink
7.2 Richemont
7.2.1 Overview
7.2.2 Dunhill
7.2.3 Shanghai Tang
7.3 Pinault Printemps Redoute (PPR Group)
7.3.1 Overview
7.3.2 Gucci
7.3.3 Yvessaint Laurent
7.3.4 Bottega Veneta
7.4 Chanel
7.5 Hermès
7.6 Burberry
7.7 Versace
7.8 Prada
7.9 Summary

8. Conclusion and Forecast
8.1 Conclusion
8.2 Forecast

Selected Charts

Global Luxury Market Scale, 1995-2010
Global Luxury Consumption by Country, 2010
Luxury Consumption Phases in China
Luxury Consumption by Chinese Consumers, 2008-2010
Luxury Market Scale in Mainland China by Product Category, 2009-2010
Luxury Market Growth Rate in Mainland China by Product Category, 2010-2011
Evolution of Tax on Luxury in China
China’s Consumption Tax, Value Added Tax and Tariff on Imported Luxury Goods
China’s Import Tariff on Luxury
Luxury Consumption of Chinese Consumers by Region, 2009-2010
Main Reasons for Chinese Consumers Buying Luxuries Overseas
Overseas Luxury Consumption of Chinese Consumers during the Spring Festival in 2012 by Region
Major Consumer Types of Luxuries
Luxury Information Source Constitution of Chinese Consumers
Most Wanted Luxury Brands of Chinese People, 2012
Three Reasons for Chinese Luxury Consumers to Buy Luxuries, 2008 and 2011
Distribution of Rich Population in 32 Provinces, Municipalities and Autonomous Regions in China, 2010
Regional Distribution of Multi-millionaires in China, 2010
Total Retail Sales of Social Consumer Goods in Beijing, 2006-2011
Per Capita Disposable Income of Urban Residents in Beijing, 2006-2011
Total Retail Sales of Social Consumer Goods in Shanghai, 2006-2011
Per Capita Disposable Income of Urban Residents in Shanghai, 2006-2011
Total Retail Sales of Social Consumer Goods in Chongqing, 2006-2011
Per Capita Disposable Income of Urban Residents in Chongqing, 2006-2011
Tax-free Policy in Hainan Island
Quantity and Range of Tax-free Commodities per Tourist in Hainan Island
Tax-free Turnover of Hainan Island, 2011-2014E
Online Luxury Transaction Volume in China, 2010-2015E
Daily Average Coverage of Typical Luxury Goods Shopping Website in China, Jan.-Aug. 2011
Authorized Luxury Brands of Glamour Sales
Classification of Online Luxury Shopping Websites in China
Direct Shopping Websites of Luxury Brands
E-commerce Business Model of Luxury Goods by Brand
Sales of LVMH Group by Sector, 2008-2011
Sales Revenue Structure of LVMH Group by Region, H1 2011
Retail Store Distribution of LVMH Group
Map of Louis Vuitton Stores in China
Louis Vuitton Franchised Stores in Mainland China
Fendi Boutiques in Mainland China
Dior Boutiques in Mainland China
Givenchy Boutiques in Mainland China
Thomas Pink Franchised Stores in Mainland China
Sales and Operating Income of Richemont, 2009-2011
Revenue of Richemont by Region, FY2009-FY2010
Dunhill Stores in Mainland China
Shanghai Tang Boutiques in Mainland China
Operating Revenue of PPR Group, 2009-2011
Operating Revenue of PPR Group by Region, 2009-2011
Sales of Gucci by Region, Q3 2011
Gucci Boutiques in Mainland China
YvesSaintLarent Boutiques in Mainland China
Sales of Yves Saint Laurent by Region, Q3 2011
Bottega Veneta Boutiques in Mainland China
Sales of Bottega Veneta by Region, Q3 2011
Chanel Boutiques in Mainland China
Hermès Boutiques in Mainland China
Burberry Boutiques in Mainland China
Versace Boutiques in Mainland China
Prada Boutiques in Mainland China
Boutiques of Main Luxury Brands in Mainland China
Global Luxury Market Scale, 2010-2015E
Mainland China’s Luxury Market Scale, 2010-2015E
Mainland China’s Luxury Market Scale by Product Category, 2010-2015E

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