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Near Field Communication (NFC) Market to 2016 - Increased Availability of NFC Embedded Handsets Key for Higher Market Penetration

GBI Research, March 2012, Pages: 83

GBI Research’s report, “Near Field Communication (NFC) Market to 2016 - Increased Availability of NFC Embedded Handsets Key for Higher Market Penetration”, provides key information and analysis on the NFC market. NFC is a wireless or contactless communication technology based on International Organization for Standardization (ISO), European Computers Manufacturers Association (ECMA) and European Telecommunications Standards Institute (ETSI) standards. It is comparable with other existing technologies, such as MIFARE and FeliCa. The main application areas of NFC-based integrated circuits (ICs) are for mobile based payments in the retail segment and for transportation ticketing.

NFC-based mobile handsets can also be used for peer to peer communication, to download data from smart posters and for use as virtual identity cards. GBI Research expects the NFC market to grow at a CAGR of 68.8% from 2011–2016. Among the different form factors available for NFC IC integration, GBI Research expects the SIM-based model and the handset embedded model to gain the most market share in the future.

The report provides market size figures from 2010–2016 for different NFC secure element (SE) form factors used, and for key NFC end user market applications. The report also discusses the NFC ecosystem and its partners, and the different business models that could be potentially deployed.

This report is built using data and information sourced from proprietary databases, primary and secondary research, and in-house analysis by GBI Research’s team of industry experts.

Scope

- Technological overview of NFC, the basic standards used and the timeline of development.

- Market size analysis for different SE form factors, such as MicroSD, stickers, tags, embedded SE and Universal integrated circuit card (UICC).

- Comparisons of NFC with other contactless communication technologies, such as MIFARE, FeliCa, Square and Bluetooth 4.0.

- Key NFC end user applications, such as retail, marketing, transportation, identity cards and automotive, are analyzed with market revenues and
market shares.

- Market size for the total NFC IC market in terms of sales revenue and sales volume. This is forecast until 2016.

- Market size and analysis of key regions, such as the Asia-Pacific region (APAC), Australia and New Zealand, North America and Europe, in terms of sales revenue and sales volume. This is forecast until 2016.

- Discusses the NFC ecosystem and its partners, and the different business models that can be potentially deployed.

- Expert views and comments from various organizations and companies, such as GSMA, Sequent Software Inc, Mobey Forum, Comprion and Stollmann are included.

- Comprehensive profiles of key companies such as Sony Corporation, NXP Semiconductors, Oberthur Technologies, Mastercard, NFC Forum and Gemalto are provided.

Reasons to buy

- Exploit growth opportunities across various SE IC form factors specific to the NFC market.

- What is the future demand potential of different end user applications in the NFC market? – Identify, understand and capitalize.

- Develop business strategies by understanding the trends, research and developments that are driving the NFC market globally.

- Understand the competitors operating in the NFC market from company and organization profiles.

- Have an in-depth understanding of the NFC market from technical and commercial perspectives.

1.1 List of Tables
1.2 List of Figures

2 Introduction
2.1 GBI Research Report Guidance

3 Near Field Communication - Overview
3.1 NFC - Technology Overview
3.2 NFC - Development Timeline
3.3 NFC - Technology Standards
3.4 NFC - Technology Comparison
3.4.1 FeliCa Cards
3.4.2 MIFARE
3.4.3 Bluetooth 4.0
3.4.4 Square Payments
3.4.5 Contactless Card Payments
3.4.6 Bump Technology
3.5 NFC Device Integration Form Factors
3.5.1 MicroSD Type
3.5.2 Handset Embedded
3.5.3 SIM Integrated
3.5.4 Sticker Type

4 NFC Ecosystem - Overview
4.1 Major Ecosystem Partners
4.1.1 Handset Manufacturers
4.1.2 Mobile Network Operator
4.1.3 MCPA SP
4.1.4 Trusted Service Manager
4.2 Business Model

5 NFC IC Market - Market Dynamics
5.1 Market Drivers
5.1.1 NFC to be Integrated with BT and Wi-Fi to Enhance Security
5.1.2 Collaborations between MNOs, Financial Services Providers and Handset Manufacturers
5.1.3 Increasing Use of NFC in Transportation Ticketing Segment
5.1.4 Mobile Commerce Advantages to Act as an Incentive for NFC Adoption
5.1.5 Decrease in Average Selling Prices (ASPs) of NFC ICs
5.2 Market Restraints
5.2.1 Lack of Availability of NFC Handsets and Terminals is a Challenge
5.2.2 Multiple Ecosystem Partnerships have Led to Slow Technology Deployment
5.3 Market Challenges
5.3.1 Choosing a Suitable Business Model
5.3.2 Slow Consumer Adoption Rates in the US and Europe
5.3.3 Support from Government Organizations Needed to Implement NFC

6 Global NFC IC Market - Analysis and Forecast Based on Key End User Applications, 2010-2016
6.1 Retail - Analysis and Forecast, 2010-2016
6.2 Transport - Analysis and Forecast, 2010-2016
6.3 Marketing - Analysis and Forecast, 2010-2016
6.4 Identity Cards - Analysis and Forecast, 2010-2016
6.5 Others - Analysis and Forecast, 2010-2016
6.5.1 Automotive
6.5.2 Peer to Peer

7 Global NFC IC Market - Analysis and Forecasts Based on Key Regions, 2010-2016
7.1 Europe - Analysis and Forecast, 2010-2016
7.2 North America - Analysis and Forecast, 2010-2016
7.3 Asia Pacific - Analysis and Forecast, 2010-2016
7.3.1 Australia and New Zealand - Analysis and Forecast, 2010-2016

8 Global NFC IC Market - Analysis and Forecast, 2010-2016
8.1 NFC IC Revenues - Analysis and Forecast, 2010-2016
8.2 NFC IC Volumes - Analysis and Forecast, 2010-2016
8.3 NFC Enabled Mobile Handsets - Analysis and Forecast, 2010-2016
8.4 NFC IC Device Integration Form Factors - Analysis and Forecast, 2010-2016

9 Global NFC IC Market, Key Company Profiles
9.1 Sony Corporation
9.1.1 Sony Corporation - Business Description
9.1.2 Sony Corporation - Key Products and Services
9.1.3 Sony Corporation - SWOT Analysis
9.1.4 Sony Corporation - Recent Developments
9.2 NXP Semiconductors
9.2.1 NXP Semiconductors - Business Description
9.2.2 NXP Semiconductors - Key Products and Services
9.2.3 NXP Semiconductors - SWOT Analysis
9.2.4 NXP Semiconductors - Recent Developments
9.3 Nokia Corporation
9.3.1 Nokia Corporation - Business Description
9.3.2 Nokia Corporation - Key Products and Services
9.3.3 Nokia Corporation - SWOT Analysis
9.4 MasterCard Worldwide
9.4.1 MasterCard Worldwide - Business Description
9.4.2 MasterCard Worldwide - Key Products and Services
9.4.3 MasterCard Worldwide - SWOT Analysis
9.5 Identive Group Inc
9.5.1 Identive Group Inc - Business Description
9.5.2 Identive Group Inc - Key Products and Services
9.6 Oberthur Technologies
9.6.1 Oberthur Technologies Inc - Business Description
9.6.2 Oberthur Technologies Inc - Key Products and Services
9.6.3 Oberthur Technologies Inc - SWOT Analysis
9.7 Gemalto N.V
9.7.1 Gemalto N.V. - Business Description
9.7.2 Gemalto N.V. - Key Products and Services
9.7.3 Gemalto N.V. - SWOT Analysis

10 Global NFC IC Market - Key Organization Profiles
10.1 EMVCo
10.2 NFC Forum
10.3 Mobey Forum
10.4 Smart Card Alliance
10.5 GSMA

11 Appendix
11.1 Market Analysis
11.1.1 Product Types Covered
11.1.2 Regions Covered
11.2 About GBI Research
11.3 Abbreviations
11.4 Methodology
11.4.1 Market Size Estimates
11.4.2 Breakdown Estimates
11.4.3 Coverage
11.4.4 Secondary Research
11.4.5 Primary Research
11.4.6 Expert Panel Validation
11.5 Contact Us
11.6 Disclaimer

1.1 List of Tables
Table 1: Comparison of Wireless Technologies and NFC
Table 2: NFC Tag Formats
Table 3: Bluetooth Embedded Handset Shipments (bn), Global, 2008-2016
Table 4: NFC Pilots and Project Launches, Global
Table 5: NFC IC, Global, ASPs ($) 2010-2016
Table 6: End User Segment, Global, Market Share (%), 2011
Table 7: NFC IC Market, Retail Segment, Global, Sales Revenue ($m) and Sales Volume (m), 2010-2016
Table 8: NFC Trials in the Transportation Segment, Global
Table 9: NFC IC Market, Transportation Segment, Global, Sales Revenue ($m) and Sales Volume (m), 2010-2016
Table 10: Smart Poster Use Cases, Global
Table 11: NFC IC Market, Marketing Segment, Global, Sales Revenue ($m) and Sales Volume (m), 2010-2016
Table 12: NFC IC Market, Identity Cards Segment, Global, Sales Revenue ($m) and Sales Volume (m), 2010-2016
Table 13: NFC IC Market, Others, Global, Sales Revenue ($m) and Sales Volume (m), 2010-2016
Table 14: NFC IC Market, Global, Revenue Share by Region (%), 2011
Table 15: NFC IC Market, Europe, Sales Revenue ($m) and Sales Volume (m), 2010-2016
Table 16: NFC IC Market, North America, Sales Revenue ($m) and Sales Volume (m), 2010-2016
Table 17: NFC IC Market, Asia Pacific, Sales Revenue ($m) and Sales Volume (m), 2010-2016
Table 18: NFC IC Market, Australia and New Zealand, Sales Revenue ($m) and Sales Volume (m), 2010-2016
Table 19: NFC IC Market, Global, Sales Revenue ($bn), 2010-2016
Table 20: NFC IC Market, Global, Sales Volume (m), 2010-2016
Table 21: NFC Enabled Handset ICs Market Comparison, Global, Sales Volume (m), 2010-2016
Table 22: NFC IC Integration Form Factors, Global, Sales Volume (m), 2010-2016
Table 23: NFC IC Integration Form Factors, Global, Sales Revenue ($bn), 2010-2016
Table 24: Sony Corporation, Key Facts, 2010
Table 25: Sony Corporation, Key Products and Services
Table 26: Sony Corporation, SWOT Analysis
Table 27: NXP Semiconductors, Key Facts, 2010
Table 28: NXP Semiconductors, Key Products and Services
Table 29: NXP Semiconductors, SWOT Analysis
Table 30: Nokia Corporation, Key Facts, 2010
Table 31: Nokia Corporation, Key Products and Services
Table 32: Nokia Corporation, SWOT Analysis
Table 33: MasterCard Worldwide, Key Facts, 2010
Table 34: MasterCard Worldwide, Key Products and Services
Table 35: MasterCard Worldwide, SWOT Analysis
Table 36: Identive Group Inc, Key Facts, 2010
Table 37: Identive Group Inc, Key Products and Services
Table 38: Oberthur Technologies, Key Facts, 2010
Table 39: Oberthur Technologies, Key Products and Services
Table 40: Oberthur Technologies, SWOT Analysis
Table 41: Gemalto N.V, Key Facts, 2010
Table 42: Gemalto N.V, Key Products and Services
Table 43: Gemalto N.V, SWOT Analysis
Table 44: NFC Forum, Key Facts, 2011
Table 45: Mobey Forum, Key Facts, 2011
Table 46: Smart Card Alliance, Key Facts, 2011
Table 47: GSMA, Key Facts, 2011
Table 48: NFC Market, Abbreviations

1.2 List of Figures
Figure 1: NFC Development, 2003-2011
Figure 2: NFC Handset Functional Architecture
Figure 3: NFC Ecosystem
Figure 4: Near Field Communication, Market Dynamics, 2012
Figure 5: Bluetooth Embedded Handset Shipments (bn), Global, 2008-2016
Figure 6: NFC IC, Global, ASPs ($) 2010-2016
Figure 7: End User Segment, Global, Market Share (%), 2011
Figure 8: NFC IC Market, Retail Segment, Global, Sales Revenue ($m) and Sales Volume (m), 2010-2016
Figure 9: NFC IC Market, Transportation Segment, Global, Sales Revenue ($m) and Sales Volume (m), 2010-2016
Figure 10: NFC IC Market, Marketing Segment, Global, Sales Revenue ($m) and Sales Volume (m), 2010-2016
Figure 11: NFC IC Market, Identity Cards Segment, Global, Sales Revenue ($m) and Sales Volume (m), 2010-2016
Figure 12: NFC IC Market, Others, Global, Sales Revenue ($m) and Sales Volume (m), 2010-2016
Figure 13: NFC IC Market, Global, Revenue Share by Region (%), 2011
Figure 14: NFC IC Market, Europe, Sales Revenue ($m) and Sales Volume (m), 2010-2016
Figure 15: NFC IC Market, North America, Sales Revenue ($m) and Sales Volume (m), 2010-2016
Figure 16: NFC IC Market, Asia Pacific, Sales Revenue ($m) and Sales Volume (m), 2010-2016
Figure 17: NFC IC Market, Australia and New Zealand, Sales Revenue ($m) and Sales Volume (m), 2010-2016
Figure 18: NFC IC Market, Global, Sales Revenue ($bn), 2010-2016
Figure 19: NFC IC Market, Global, Sales Volume (m), 2010-2016
Figure 20: NFC Enabled Handset ICs Market Comparison, Global, Sales Volume (m), 2010-2016
Figure 21: NFC IC Device Integration Form Factors, Global, Market Share (%), 2011 and 2016
Figure 22: NFC IC Integration Form Factors, Global, Sales Volume (m), 2010-2016
Figure 23: NFC IC Integration Form Factors, Global, Sales Revenue ($bn), 2010-2016

GBI Research’s new report, “Near Field Communication (NFC) Market to 2016 - Increased Availability of NFC Embedded Handsets Key for Higher Market Penetration”, provides key information and analysis on the NFC market. NFC is a wireless or contactless communication technology based on International Organization for Standardization (ISO), European Computers Manufacturers Association (ECMA) and European Telecommunications Standards Institute (ETSI) standards. It is comparable with other existing technologies such as MIFARE and FeliCa. The main application areas of NFC-based integrated circuits (ICs) are for mobile-based payments in the retail segment and transportation ticketing.

The report covers the latest information and research efforts of a number of NFC companies and organizations around the world. The report provides information on the market size of different NFC secure element (SE) form factors and provides analysis of the key NFC end user market segments. It also provides a comparative analysis of NFC and MIFARE, FeliCa, Square and Bluetooth (BT). The report discusses the NFC ecosystem and its partners, and the different business models that could be potentially deployed. Expert views and comments from various organizations and companies, such as GSMA, Sequent Software Inc, EMVCo and Comprion GmbH, are also included.

This report is built using data and information sourced from proprietary databases, primary and secondary research, and in-house analysis by GBI Research’s team of industry experts.

NFC to be Integrated with Bluetooth (BT) and Wi-Fi Will Enhance Security

Bluetooth (BT) has become a standard feature in current phones and the majority of smartphones that are currently released, feature BT chips. Bluetooth 4.0 (BLE) was launched in November 2011 and this version of BT is expected to lead handset manufacturers to opt for dual mode chips that support both BLE and the older BT technology. Handsets are already integrated with Wi-Fi, Frequency Modulation (FM) and Global Positioning System (GPS) chips and it is expected that NFC will also be integrated in BT chipsets. Integrations such as these will reduce space requirements and the cost per unit. NFC facilitates the fast and easy establishment of BT and Wi-Fi, through pairing and security authentication. NFC transmissions are also short range, which means they are interception free. BT chips are also used in the automotive, medical and healthcare markets; however, the mobile phone market is the primary consumer of BT chips, and shipments of these reached 1.2 billion units in 2011. BT embedded handset sales are expected to reach 2.4 billion units by 2016, and the majority of these phones will also feature NFC.

- Sony Corporation
- NXP Semiconductors
- Nokia Corporation
- MasterCard Worldwide
- Identive Group Inc
- Oberthur Technologies
- Gemalto N.V

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