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Mobile Messaging Futures 2012-2016 - Product Image

Mobile Messaging Futures 2012-2016

  • Published: February 2012
  • Region: World
  • 376 Pages
  • Portio Research

FEATURED COMPANIES

  • 01tribe
  • Claro
  • i2SMS
  • Mo-Call
  • RSPB
  • Tencent
  • MORE

In 2011, the worldwide mobile messaging market was worth USD 202 billion. Serious money indeed. Not least because messaging provides the backbone of mobile operators' non-voice revenues.

A market of such impressive value obviously encourages heated competition and breeds innovation, making it both exciting and testing times for the mobile messaging space.

This is now the 6th edition of Mobile Messaging Futures, and since the last edition that we published in January 2011, there has been a huge shift in mobile messaging markets.

Clearly, one of the biggest themes under discussion in the mobile messaging industry in the second half of 2011 and now in early 2012 is this issue of 'the end of SMS' and the booming rise of Over-the-Top (OTT) messaging services (or 'next generation' messaging services, to offer just one of a great many aliases).

But is the 'SMS doom' scenario accurate, and – in reality – is the feared cannibalisation actually happening?

In addition to informed analysis of SMS, MMS, mobile e-mail, and mobile IM – and new sections on SMS Hubbing; and Mobile Marketing and Advertising – we have included groundbreaking five-year READ MORE >

Introduction

Worldwide Mobile Market

Mobile Messaging Market

SMS
History and Future Outlook of SMS
Comparison between new and previous forecasts
Europe
Asia Pacific
North America
Latin America
Africa and Middle East

SMS Hubbing
SMS Interconnection Models
SMS Hubbing
– Overview
– Benefits of SMS Hubbing
– Revenue Flow Model
– SMS Hubbing Providers

Mobile Marketing and Advertising
Impact of SMS and MMS on Mobile Advertising
– How SMS and MMS Advertising Work?
Role of Smartphones in Mobile Advertising
Brief Profiles of Key Players
Impact of Mobile Advertising on SMS and MMS

OTT Messaging Services
Introduction
Drivers and Inhibitors for the Adoption of OTT Messaging Services
– Drivers
– Inhibitors
Business Model
OTT Messaging Service Providers
Profiles of Key OTT Messaging Services
– BlackBerry Messenger
– WhatsApp
– Facebook Chat
– iMessage
Market Size
– Forecast Methodology
– OTT Messaging Users
– OTT Messaging Traffic
Conservative traffic forecasting
– Rationale for excluding Revenue analysis
Mobile Network Operators: Taking a stand on OTT messaging services

MMS
History and Future Outlook of MMS
Comparison between new and previous forecasts
Europe
Asia Pacific
North America
Latin America
Africa and Middle East

Mobile E-mail
Europe
Asia Pacific
North America
Latin America
Africa and Middle East

Mobile IM
Europe
Asia Pacific
North America
Latin America
Africa and Middle East

Summary and Conclusions
Mobile Messaging
SMS
– SMS price erosion
– The downside of our SMS outlook
– The brightside of SMS outlook
– A2P messaging – room for growth
OTT Messaging Services
– Core conclusion: SMS and OTT existing side-by-side
MMS
– Peak traffic
– The sad decline of MMS
– Social media is killing MMS, big time
– MMS price erosion
Mobile E-mail
Mobile IM
– The Big Picture
– The Changing Dynamics of the Mobile Messaging Market
– M2M
– RCS-e
Smartphone Penetration
– Disruptive Services
– SMS is still the king

Appendices
Glossary
Portio Research Classifications
Companies Mentioned in this Report
About the Authors
Also available from Portio Research Limited

- 3
- 01tribe
- 12snap
- 3 Italia
- 360Global
- A1 Telekom Austria
- Acision
- adidas
- Aicent
- Air One
- AIS Thailand
- Alterna
- AltPhone
- AMD Telecom
- American Express
- AOL
- Apple
- Ashley Furniture Homestore
- AT&T
- ATAC
- Atos
- Audi
- Auto Trader
- Avea
- Avis
- barablu
- Barclays
- BBC
- Belgacom ICS
- Bell Mobility
- BH Telecom
- Bharti Airtel
- Birds Eye
- Bite Lietuva
- BMW
- BSNL
- BT Global Services
- Calvin Klein
- Carlsberg
- Celcom
- Cell C
- Cellempower
- Chevrolet
- China Mobile
- China Telecom
- China Unicom
- Cisco
- CITIC Telecom International
- Claro
- Claro Brazil
- Coca-Cola
- Comcel
- comScore
- Comviva Technologies
- CSL New World Mobility
- Cybergold Integrated Solutions
- Daum
- De Lijn
- Dell
- Deutsche Telekom
- Dialogue Communications
- Digicel
- Digitel
- Disney
- Dolce & Gabbana
- Doritos
- du
- Duracell
- Eastlink
- eBuddy
- eCircle
- Elisa
- EMI
- EQO
- Ericsson
- ESPN
- Etisalat
- Facebook
- Ferrerro
- Ford
- FOX
- France Telecom
- Free SMS
- fring
- Fuseware
- Gerber
- Globacom
- Global SMS Networks Private Limited
- Globe Telecom
- Google
- GrameenPhone Bangladesh
- Harris/Decima
- HBO
- Honda
- Huawei
- Hutchison Telecom
- The Hyperfactory
- i2SMS
- iBasis
- iconmobile
- Infobip
- Intel
- Interop Technologies
- Ipsos
- Jajah
- JaxtrSMS
- Jinny
- John Lewis
- KakaoTalk
- Ketchum
- Kik Messenger
- Knotice
- KPN
- Kraft Foods
- LG
- LG Uplus
- Line2
- Logica
- Loop Mobile
- Lowe's
- Lufthansa
- LuxGSM
- Lynx
- MACH
- Magnaglobal
- Manchester United
- Maroc Telecom
- Mavenir Systems
- Médiamétrie
- Meditel
- MegaFon
- Mercedes-Benz
- Meredith Corporation
- MGM Grand
- Microsoft
- Mindshare
- Mobiety
- Mobile One2One
- mobileStorm
- Mobily
- Mobinil
- Mobistar
- Moblin
- Mo-Call
- Monty Mobile
- Movilnet
- Movistar
- MTN Cyprus
- MTN Irancell
- MTN South Africa
- MTS
- MTV
- Mxit
- MySpace
- Nawras Telecom
- Nedjma
- Nestle
- Net4Mobility
- Neustar
- New York Post
- Nielsen
- Nike
- nimbuzz
- Nokia
- Nova
- O2
- Octro
- Ogilvy
- Oman Mobile
- Omnitel
- Optimus
- Orange
- Palringo
- Pepsico
- Peugeot
- Pinger
- Planet Funk
- Planet Hollywood
- Postbank
- Procter & Gamble
- Proximus
- Qualcomm
- Rebtel
- Red Bull
- Red Bull Mobile
- Reliance Communication India
- Renren
- Responsys
- RIM
- Rogers Communications
- RSPB
- Samsung
- Saudi Telecom Company
- SFR
- Siemens
- Siminn
- SK Telecom
- Skype
- Smart Communications
- SMS GupShup
- Softbank Mobile
- Sony
- Sony Ericsson
- Sponge
- Sprint Nextel
- StarHub
- STC
- Sunrise
- Swisscom
- Sybase 365
- Synchronica
- Syniverse
- Taco Bell
- Tal
- Talkonaut
- Tango
- Tata DoCoMo
- TDC
- Tekelec
- Telcel
- Tele2
- Telecom Italia
- Telecom Italia Sparkle
- Telecom Mobile
- Telecom Personal
- TeleCommunication Systems
- Telefonica
- Telekom Srpske (m:tel)
- Telenor
- telfree
- Telia
- TeliaSonera
- Telkom Kenya
- Telsis
- Telstra
- TELUS Mobility
- Tencent
- TextNow
- textPlus
- Thrutu
- Tigo
- TIM
- TIM Brasil
- TMN
- T-Mobile
- Toyota
- TrueMove
- Turkcell
- Twitter
- Two Degrees Mobile Limited
- tyntec
- Ubiquity
- Unilever
- Utalk
- Velti
- Viber
- VIPnet
- Visa
- Viva Bahrain
- Vivo Brazil
- Vodacom
- Vodafone
- Volkswagen
- Vopium
- Wataniya
- Way2SMS
- We Love Mobile
- Weibo
- WhatsApp
- Wind Hellas
- Wind Italy
- World Wide Worx
- Wrigley
- Xiam
- Xiaomi
- XL Axiata (Excelcomindo)
- Yahoo
- YOC
- Yoigo
- YouTube
- yuMobile
- Zain
- Zain Bahrain

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