Service Station Retailing in Belgium 2011
Verdict Research Limited, February 2012, Pages: 52
Based on Verdict's proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in Belgium. In addition to outlining service station numbers, fuel sales, competitor shares, and fuel and site forecasts, it also details retailers' c-store, car wash, and unmanned site numbers with an overview of their product offerings.
Scope:
- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of key players across Belgium.
- Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs, and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes, and average prices.
Highlights:
- The total number of service stations in Belgium decreased by 1.5% in 2010 to 3,209 sites, continuing a period of decline. The number of sites is expected to decrease again by January 2012 and continue falling until 2014. The top five fuel players in Belgium account for 51% of the entire national network.
- Total fuel consumption in Belgium fell by a substantial 6.2% in 2010, following another year of decline in 2009. Volume sales of petrol declined by 7.7%, while diesel held up slightly better but also declined by 5.7%.
- In Belgium, 69.3% of all service stations featured a shop in January 2011. The total number of service stations with a shop has been steadily falling over the years. Less than 10% of all service stations in Belgium feature a car wash.
Reasons to buy:
- Who are the top five players in the Belgian service station retail market and how many sites, shops, and car washes do they have?
- What is the market share and average fuel throughput per site of the top five players in Belgium?
- How is the service station network evolving and which players are opening new outlets, as well as increasing forecourt shops and car washes?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
CONTENTS SUMMARY
Service station competitor overview
A metrics of the top three fuel retailers in terms of fuel volume share and the number of service stations, motorway sites, unmanned sites, shops, and car wash.
Service station market overview
A brief synopsis of the service station market and basic commentary regarding fuel consumption, fuel prices, network changes, fuel volumes and network forecasts, motorway sites, unmanned sites, and shop and car wash penetration.
Company level charts showing:
Service station network size by brand, 2011
Fuel volume market share by brand, 2010
Motorway service stations by brand, 2011
Unmanned service stations by brand, 2011
Competitor ranking in 2010 compared to 2009
Top five fuel retailers’ fuel and network information, including:
Network size
Motorway sites
Unmanned sites
Company owned and dealer owned sites
Fuel volume market share
Average throughput
Types of fuel sold
Additional secondary information, e.g. LPG sites, planned expansion/divestments
Top five fuel retailers’ shop sites, including:
Shop network and penetration, over five years
Shop proposition, brand name, partnerships, and additional secondary information
Top five fuel retailers’ car wash sites, including:
Car wash network and penetration, over five years
Car wash types, manufacturers, and additional secondary information
Top five fuel retailers commercial fuel card and B2C loyalty card offerings
Basic marketing information on card features, such as network acceptance and incorporated services, and pictures of loyalty and fuel cards.
Market level charts showing:
Total service stations, cars per service station, and population per service station, over five years
Car parc and population per car, over five years
Proportion of petrol and diesel cars, over five years
Total fuel volume sales through service stations, average fuel volumes per car, average fuel volumes per service station, over five years
Global oil prices, 95 octane petrol prices, 98 octane petrol prices, and autodiesel prices, over eight years
Total diesel sales value in €, total petrol sales value in €, average fuel spend per car in €, average fuel spend per service station in €, over five years
Total motorway service stations, over five years
Total unmanned service stations, over five years
ANALYSIS SUMMARY
The total number of service stations in Belgium declined by 1.5% in 2010
The top five service station brands account for 51% of all sites
Total has the highest number of sites and fuel volume share
Each of the top five players operate sites on the motorway
Q8 operates the highest number of unmanned sites
TOTAL opened a charging point for electric vehicles in Antwerp
Shell’s opened three unmanned Shell Express sites in 2010
Texaco increased its number of sites by 4.5% in 2010
Esso has maintained a stable fuel volume share
A third of Q8 sites in Belgium are unmanned
The proportion of sites with a shop has been falling steadily
TOTAL operates over a fifth of all service station shops
Jet is the only player with a shop at 100% of its sites
The proportion of shops at Total sites continues to fall
Texaco added a shop to 11 service stations in 2010
Q8 operate Food Ways restaurants at three motorway sites
Esso’s shop network decreased by 4.1% in 2010
Shell’s share of the forecourt shop network grew in 2010
The number of sites with a car wash has been falling since 2008
Q8, Texaco and TOTAL account for 50% of sites with a car wash
16% of TOTAL sites in Belgium feature a car wash
Texaco added car washes to two sites in 2010
Over 10% of Q8 sites feature a car wash facility
The proportion of Esso sites with a car wash has been falling
The number of Shell sites with a car wash remains unchanged
Fuel consumption in Belgium decreased by 6.2% in 2010.
The number of cars per service stations grew by 3.0% in 2010
The growing car parc has led to a fall in the population per car
The proportion of petrol cars in the country has fallen to 36%
Average fuel volume sales per site fell by 6.3% in 2010
The average price of petrol increased by 10.6% in 2010
Growth in the value of diesel sales outpaced that of petrol
One motorway service station was added to the network in 2010
The proportion of unmanned sites has been gradually rising
APPENDIX
All data are taken from our 2011 Service Station Retailing Database
Stage one - Agree scope and definitions
Stage two - Collating the information
Stage three - Data-inputting and checks
Stage four - Full data finalization check
Further reading
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