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mHealth App Market Trends and Figures 2011-2016
Research2Guidance, January 2012, Pages: 28
This report comprises the most important trends and figures in the mHealth smartphone application market.
The report describes the smartphone applications market in detail and includes data and analysis of all the relevant aspects that will facilitate a clear understanding of the market today.
Through an analysis of key trends and on the basis of a comprehensive survey the report maps out the future development of the mHealth applications market. The market is dynamic, and the changes that will be seen are described so as to allow for informed strategic planning for both traditional health industry providers and new entrants to the market.
The report is 28 pages long and contains 14 figures and 1 table.
The mHealth App Market Trends and Figures 2011-2016 report concentrates on the mobile health (mHealth) market, examining the impact of emerging trends and developments on the market.
It answers these key questions:
- How will the mHealth market be changing?
- What will drive the mHealth market in the future?
- What are the key market developments and trends?
- What can I learn from experienced mHealth players?
The report provides comprehensive analysis on five dimensions that define the changes in the smartphone application market:
- Business Model
- Application Technology
- Platform Dominance
- Smartphone Application Store Market Structure
Following the overview of the current mHealth market status, the reader will find a detailed market outlook until 2016:
- mHealth market growth projections through 2016
- New business models that will develop until 2016
- Changing source of revenues until 2016
- Growth in numbers of speci?c types of applications
- Future business potential by application type, user-group etc.
LIST OF FIGURES
LIST OF TABLES
2 THE MHEALTH MARKET TRENDS AND DRIVERS
2.1 DRIVERS OF GROWTH IN THE SMARTPHONE APPLICATION MARKET
2.2 KEY MARKET TRENDS THAT WILL SHAPE THE SMARTPHONE APPLICATION MARKET UNTIL 2016
2.2.1 Business model trends: paid downloads vs. alternative revenue sources
2.2.2 Application technology trends: native versus web-based applications
2.2.3 Platform dominance: end-to-end vs. horizontal platforms
2.2.4 Smartphone application store market structure: oligopoly vs. competition
2.2.5 Content: global versus regional/local applications
2.3 MHEALTH MARKET TRENDS
2.3.1 Buyers will continue to drive the market
2.3.2 Applications will enter traditional health distribution channels
2.3.3 mDevice differentiation will become big again
2.3.4 Smartphone penetration rate will determine the dominant mHealth market model of a country
2.3.5 2nd generation mHealth applications will focus on chronic diseases
2.3.6 mHealth business models will broaden
3 THE SIZE OF THE MHEALTH MARKET 2011-2016
4 ABOUT RESEARCH2GUIDANCE
LIST OF FIGURES
Figure 1: Drivers and trends that will influence the mHealth application market (2011-2016)
Figure 2: Key trends in the smartphone application market (2010-2016)
Figure 3: The main driving forces for the growth of mHealth in upcoming years
Figure 4: Main distribution channels for mHealth solutions as of today and in five years’ time
Figure 5: Devices that offer the best business opportunities for mHealth as of today and in five years’ time?
Figure 6: Primary mHealth countries according to smartphone penetration vs. private health expenditure per capita in 2015
Figure 7: Therapy fields that offer the best market potential for mHealth solutions
Figure 8: Major developments in mHealth business models (2011-2016)
Figure 9: mHealth market size by revenue type (2011-2016)
Figure 10: Shipments of mHealth sensors and devices (in million units) (2010-2016)
Figure 11: mHealth market opportunity by revenue type (cumulative 2010-2016)
Figure 12: mHealth application download numbers (free and paid) (2010-2016)
Figure 13: Installed base of smartphone and mHealth users (2010-2016)
Figure 14: mHealth subscriber number by service type (2010-2016)
LIST OF TABLES
Table 1: European examples of traditional mHealth business models
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