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Mobile Data and Applications: Market Update 1Q 2012 Product Image

Mobile Data and Applications: Market Update 1Q 2012

  • Published: January 2012
  • Region: Global
  • 56 Pages
  • Parks Associates

This report provides an updated analysis of the dynamic mobile data market from both mobile operator and over-the-top service provider perspectives. It also covers the mobile app industry to gauge its revenue potential for mobile operators and app developers. The report also includes the latest consumer data from Parks Associates' mobile tracking study.

"2012 will be a watershed year for mobile operators,” said Harry Wang, Director of Mobile and Health Research at Parks Associates. "Now that 4G networks are rolling out across the globe, operators have to do three things right: find new revenue sources for their faster and more efficient networks, fend off over-the-top competitors, and manage their networks efficiently-including modifying data plan pricing to align revenue with network cost. None will be easy, but they have to roll up their sleeves and get them done.”

The Bottom Line

1.0 Purpose of Report
1.1 Scope of Report
1.2 Source of Information

2.0 Mobile Operators' Data and App Strategy
2.1 Growth of Mobile Data Revenue and Network Traffic
2.1.1 Global Data ARPU Trends
2.1.2 Changing Mobile Data Plan Pricing: Work in Progress
2.1.3 Network Bandwidth Management
2.1.4 4G/LTE Deployment Update
2.2 Mobile Value-added Services (VAS)
2.2.1 Mobile Entertainment Services
2.2.2 Mobile Location/Navigation Services
2.2.3 Mobile Video Communications Applications and Services
2.2.4 Cloud Service from Operators
2.3 Mobile Operators' App Store Initiatives
2.3.1 Update on Wholesale Application Community (WAC)
2.3.2 App Stores from Mobile Operators

3.0 Over-the-top Mobile Data Market: Apps and Beyond
3.1 Non-operator App Stores: Growth and Competition
3.2 Content Services via Apps: Revenue Model Analysis
3.3 Technology Snapshots: Native Apps and HTML5

4.0 Consumer Mobile Data and App Usage

5.0 Market Forecasts
5.1 Mobile Data Market Drivers and Barriers
5.2 Forecast Methodology
5.3 Forecasts of Operator Mobile Data Revenue
5.4 Forecast of Mobile App Downloads and Revenues

6.0 Market Implications and Recommendations

7.0 Appendix
7.1 Glossary
7.2 Company Index

List of Figures:

- Data ARPU Trends: Major Mobile Operators
- Mobile Data Pricing Trends: Examples by Operators
- Network Bandwidth Management Solution Providers
- Mobile Operator's Revenue Growth Drivers: From 2G to 4G and Beyond
- Mobile Entertainment Services: Initiatives and Strategies from Operators
- Mobile Video Calling App Developers
- Mobile Cloud Solution Providers
- Mobile Operators' App Store Initiatives
- Non Operator App Stores: Key Statistics
- App Store Preference by Smartphone OS
- Smartphone App Download Statistics by Region: 2009-2011
- Smartphone App Download Statistics by OS: 2009-2011
- Smartphone App Download Revenues by Region: 2009-2011
- App Development Approaches: Native, HTML5, or Hybrid
- Mobile Data Plan Size by U.S. Operators
- Consumer Mobile Data Consumption Patterns by U.S. Operators
- Most Frequently Downloaded App Types by OS
- Spending on App Downloads by OS
- Smartphone V.S. Tablet: Usage Differences
- Forecast Models for Mobile Data Revenues and Mobile App Downloads/Revenues
- Global Mobile Data ARPU Trends by Region: 2009-2016
- Worldwide Mobile Data Revenue Forecasts 2009-2016
- Worldwide Mobile Data Revenue Forecasts by Region 2009-2016
- Worldwide Mobile Data Revenue Forecasts by Data Categories
- Worldwide Smartphone App Download Forecasts: 2010-2016
- Worldwide Smartphone App Download Forecasts by OS: 2010-2016
- Worldwide Smartphone App Download Revenue Forecasts: 2010-2016
- Worldwide Smartphone App Download Revenue Forecasts by OS: 2010-2016

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