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Thomas Cook Group Plc in Travel and Tourism (World)

  • ID: 2080816
  • January 2014
  • Region: Global
  • 25 pages
  • Euromonitor International

Thomas Cook has seen an eventful year, with the implementation of a severe restructuring and turnaround programme after the financial difficulties faced in 2011. The company has reduced its brands from 85 to 30 and is now focused on sales in Western and Eastern Europe. While high street stores remain important to Thomas Cook, 195 have been closed in the UK and the company is aiming to increase its online revenue streams. The company recently unveiled a new brand logo and slogan, “Let’s go!”

The International’s Thomas Cook Group Plc in Travel and Tourism (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel and Tourism market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Travel and Tourism market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

Thomas Cook Group Plc in Travel and Tourism (World)

January 2014
Introduction
Strategic Evaluation
Competitive Positioning
Geographic and Category Opportunities
Brand Strategy
Operations
Recommendations

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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