• +353-1-415-1241(GMT OFFICE HOURS)
  • 1-800-526-8630(US/CAN TOLL FREE)
  • 1-917-300-0470(EST OFFICE HOURS)
Thomas Cook Group Plc in Travel and Tourism (World) Product Image

Thomas Cook Group Plc in Travel and Tourism (World)

  • Published: January 2014
  • Region: Global
  • 25 pages
  • Euromonitor International

Thomas Cook has seen an eventful year, with the implementation of a severe restructuring and turnaround programme after the financial difficulties faced in 2011. The company has reduced its brands from 85 to 30 and is now focused on sales in Western and Eastern Europe. While high street stores remain important to Thomas Cook, 195 have been closed in the UK and the company is aiming to increase its online revenue streams. The company recently unveiled a new brand logo and slogan, “Let’s go!”

The International’s Thomas Cook Group Plc in Travel and Tourism (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel and Tourism market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, READ MORE >

Thomas Cook Group Plc in Travel and Tourism (World)

January 2014
Introduction
Strategic Evaluation
Competitive Positioning
Geographic and Category Opportunities
Brand Strategy
Operations
Recommendations

Note: Product cover images may vary from those shown

RELATED PRODUCTS