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Summary: The Cash Store Financial Services Inc. Mar 12

Standard & Poors, March 2012

Abstract
Standard & Poor's Ratings Services' ratings on The Cash Store Financial Services Inc. (CSF) take into account the competitive conditions in the Canadian payday lending market, the sector's evolving and relatively untested regulatory arrangements, credit risks inherent to the payday lending sector, and CSF's plans to expand its branch networks in Canada and the U.K. The ratings also reflect the company's consistent track record and leading Canadian market position in short-term retail lending, benefits arising from regulation, including reduced future litigation risk, CSF's ongoing plans to diversify its product offering and market position, and the company's sustainable financial profile. CSF's credit profile reflects its involvement in the payday lending sector. Companies in this sector are exposed to borrowers with weak...

Companies mentioned in this report are: The Cash Store Financial Services Inc.
Action: Review

Standard and Poors RatingsXpress Credit Research provides in-depth coverage of international corporates, financial institutions, insurance companies, utilities, sovereigns and structured finance programs. RatingsXpress Credit Research lets users determine the credit rating of holdings and identify key factors underlying an issuer's creditworthiness, distinguishes the different risk exposures for new and existing deals, and provides an understanding of how their analysts interpret key regulatory, political and environmental events and their economic impact.

This product consists of a Summary Analysis: Bi-annual (at least). An abbreviated analysis containing Standard & Poor's issuer credit ratings as of the time the article was published. The analysis includes a rating rationale - the basis on which the rating was assigned - and an outlook section if the issuer is not on CreditWatch. Financial statistics are not included.

The Cash Store Financial Services Inc.

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