Consumer Trends in the Beer, Cider & Pre-mixed Spirits Market in Brazil

Synopsis
- This report provides the results for the Beer, Cider & Pre-mixed Spirits market in Brazil, from Canadean’s unique, highly detailed and proprietary online survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

- Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary
- Marketers in the Beer, Cider & Pre-mixed Spirits market in Brazil face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

- This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Beer, Cider & Pre-mixed Spirits market in Brazil they account for and which consumer trends drive their behaviour.

Scope
- Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.

- The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Reasons To Buy
- The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights
- Consumer survey data for the following specific categories: Lager, Beer and Ale, Flavoured Alcoholic Beverages, Cider, and Low Alcohol Beer & Lager.

- Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

- Brand and private label penetration among consumers in 2011 as tracked by the survey.

- Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Beer, Cider & Pre-mixed Spirits Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Brazil Beer, Cider & Pre-mixed Spirits Value Share (%) by Education Level Achieved Groups, 2011
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Beer & Ale
2.2.2 Flavoured Alcoholic Beverages
2.2.3 Lager
2.2.4 Low Alcohol Beer & Lager
2.3 Behavioral Trends and Market Value
2.3.1 Beer & Ale
2.3.2 Flavoured Alcoholic Beverages
2.3.3 Lager
2.3.4 Low Alcohol Beer & Lager
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Beer & Ale
3.1.2 Cider
3.1.3 Flavoured Alcoholic Beverages
3.1.4 Lager
3.1.5 Low Alcohol Beer & Lager
3.2 Consumer Profiles by Product Category
3.2.1 Beer & Ale
3.2.2 Flavoured Alcoholic Beverages
3.2.3 Lager
3.2.4 Low Alcohol Beer & Lager
4 Brand vs. Private Label Uptake
4.1 Brand vs. Private Label Consumer Penetration
4.1.1 By Category
4.2 Beer, Cider & Pre-mixed Spirits Brand Choice and Private Label Consumer Penetration
4.2.1 Beer & Ale
4.2.2 Cider
4.2.3 Flavoured Alcoholic Beverages
4.2.4 Lager
4.2.5 Low Alcohol Beer & Lager
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Beer, Cider & Pre-mixed Spirits
5.1.2 Beer & Ale
5.1.3 Cider
5.1.4 Flavoured Alcoholic Beverages
5.1.5 Lager
5.1.6 Low Alcohol Beer & Lager
6 Consumption Impact: Market Valuation
6.1 Beer, Cider & Pre-mixed Spirits Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Beer, Cider & Pre-mixed Spirits Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Beer, Cider & Pre-mixed Spirits Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share of Organized Retail
7.1 Survey-tracked Retailer Shares by Volume of Organized Retail
7.1.1 Brazil Beer, Cider & Pre-mixed Spirits Survey-tracked Retailer Shares by Volume of Organized Retail
7.2 Survey-tracked Retailer Shares by Volume by Category of Organized Retail
7.2.1 Brazil Beer & Ale Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.2 Brazil Flavoured Alcoholic Beverages Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.3 Brazil Lager Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.4 Brazil Low Alcohol Beer & Lager Survey-tracked Retailer Shares by Volume of Organized Retail
7.3 Levels of Retailer Switching in the Last 6 Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Carrefour Switching Analysis
7.3.3 Cia Zaffari Switching Analysis
7.3.4 Companhia Brasileira de Distribuicao Switching Analysis
7.3.5 DMA Distribuidora Switching Analysis
7.3.6 Drogasil S.A. Switching Analysis
7.3.7 G.Barbosa Switching Analysis
7.3.8 Irmaos Bretas Switching Analysis
7.3.9 Lojas Americanas Switching Analysis
7.3.10 SHV Makro Switching Analysis
7.3.11 Wal-Mart Switching Analysis
7.3.12 Other Switching Analysis
7.4 Brazil: Switchers from Other for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
7.4.1 A. Angeloni
7.4.2 Carrefour
7.4.3 Casino
7.4.4 Cia Zaffari
7.4.5 Companhia Brasileira de Distribuicao
7.4.6 Coop Cooperativa de Consumo
7.4.7 DMA Distribuidora
7.4.8 Drogasil S.A.
7.4.9 G.Barbosa
7.4.10 Irmaos Bretas
7.4.11 Irmaos Muffato
7.4.12 Lojas Americanas
7.4.13 Prezunic
7.4.14 SHV Makro
7.4.15 Wal-Mart
7.4.16 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer


List of Tables
Table 1: Volume Units for the Beer, Cider & Pre-Mixed Spirits Market
Table 2: Foreign Exchange Rate – BRL Vs. US$, 2011
Table 3: Brazil Survey Respondent Profile (weighted), 2011
Table 4: Brazil Beer, Cider & Pre-mixed Spirits Value Share (%), by Age Groups, 2011
Table 5: Brazil Beer, Cider & Pre-mixed Spirits Value Share (%), by Gender, 2011
Table 6: Brazil Beer, Cider & Pre-mixed Spirits Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Brazil Beer, Cider & Pre-mixed Spirits Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Brazil Beer, Cider & Pre-mixed Spirits Value Share (%) by Wealth Groups, 2011
Table 9: Brazil Beer, Cider & Pre-mixed Spirits Value Share (%) by Busy Lives Groups, 2011
Table 10: Brazil Beer & Ale Consumer Group Share (% market value), 2011
Table 11: Brazil Flavoured Alcoholic Beverages Consumer Group Share (% market value), 2011
Table 12: Brazil Lager Consumer Group Share (% market value), 2011
Table 13: Brazil Low Alcohol Beer & Lager Consumer Group Share (% market value), 2011
Table 14: Brazil Total Beer & Ale Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: Brazil Total Flavoured Alcoholic Beverages Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: Brazil Total Lager Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: Brazil Total Low Alcohol Beer & Lager Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: Brazil Beer & Ale Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: Brazil Beer & Ale Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: Brazil Cider Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: Brazil Cider Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: Brazil Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: Brazil Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: Brazil Lager Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: Brazil Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: Brazil Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Brazil Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Brazil Beer & Ale Consumer Profiles (% consumers by sub-group), 2011
Table 29: Brazil Flavoured Alcoholic Beverages Consumer Profiles (% consumers by sub-group), 2011
Table 30: Brazil Lager Consumer Profiles (% consumers by sub-group), 2011
Table 31: Brazil Low Alcohol Beer & Lager Consumer Profiles (% consumers by sub-group), 2011
Table 32: Brazil Beer, Cider & Pre-mixed Spirits Private Label Consumer Penetration (% Consumers Using), by Category, 2011
Table 33: Brazil Beer & Ale Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 34: Brazil Cider Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 35: Brazil Flavoured Alcoholic Beverages Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 36: Brazil Lager Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 37: Brazil Low Alcohol Beer & Lager Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 38: Brazil, Overall Beer, Cider & Pre-mixed Spirits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 39: Brazil, Beer & Ale: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 40: Brazil, Cider: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 41: Brazil, Flavoured Alcoholic Beverages: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 42: Brazil, Lager: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 43: Brazil, Low Alcohol Beer & Lager: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 44: Brazil Beer, Cider & Pre-mixed Spirits Market Value (Brazilian Real million), by Category, 2011
Table 45: Brazil Beer, Cider & Pre-mixed Spirits Market Value (US$ million), by Category, 2011
Table 46: Brazil Beer, Cider & Pre-mixed Spirits Market Volume (Ltrs m), by Category, 2011
Table 47: Brazil Beer, Cider & Pre-mixed Spirits Market Share (US$ million), by Category, 2011
Table 48: Brazil Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (Brazilian Real), by Category, 2011
Table 49: Brazil Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (US$), by Category, 2011
Table 50: Brazil Beer, Cider & Pre-mixed Spirits Expenditure Per Household (Brazilian Real), by Category
Table 51: Brazil Beer, Cider & Pre-mixed Spirits Expenditure Per Household (US$), by Category
Table 52: Brazil Beer, Cider & Pre-mixed Spirits Market Volume Share (Ltrs m), by Category, 2011
Table 53: Brazil Beer, Cider & Pre-mixed Spirits Consumption Per Capita (Ltrs m / Population m), by Category, 2011
Table 54: Brazil Beer, Cider & Pre-mixed Spirits Consumption Per Household (Ltrs m / Households m), by Category, 2011
Table 55: Brazil Beer, Cider & Pre-mixed Spirits Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m), 2011
Table 56: Brazil Beer & Ale Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 57: Brazil Flavoured Alcoholic Beverages Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 58: Brazil Lager Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 59: Brazil Low Alcohol Beer & Lager Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 60: Brazil: Switchers to Carrefour for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 61: Brazil: Switchers From Carrefour for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 62: Brazil: Switchers to Cia Zaffari for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 63: Brazil: Switchers From Cia Zaffari for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 64: Brazil: Switchers to Companhia Brasileira de Distribuicao for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 65: Brazil: Switchers From Companhia Brasileira de Distribuicao for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 66: Brazil: Switchers to DMA Distribuidora for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 67: Brazil: Switchers From DMA Distribuidora for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 68: Brazil: Switchers to Drogasil S.A. for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 69: Brazil: Switchers to G.Barbosa for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 70: Brazil: Switchers From G.Barbosa for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 71: Brazil: Switchers to Irmaos Bretas for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 72: Brazil: Switchers From Irmaos Bretas for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 73: Brazil: Switchers to Lojas Americanas for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 74: Brazil: Switchers From Lojas Americanas for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 75: Brazil: Switchers to SHV Makro for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 76: Brazil: Switchers From SHV Makro for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 77: Brazil: Switchers to Wal-Mart for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 78: Brazil: Switchers From Wal-Mart for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 79: Brazil: Switchers to Other for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 80: Brazil: Switchers From Other for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From A. Angeloni (% by Subgroup, as tracked by the Survey), 2011
Table 82: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 83: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2011
Table 84: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Cia Zaffari (% by Subgroup, as tracked by the Survey), 2011
Table 85: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup, as tracked by the Survey), 2011
Table 86: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Coop Cooperativa de Consumo (% by Subgroup, as tracked by the Survey), 2011
Table 87: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From DMA Distribuidora (% by Subgroup, as tracked by the Survey), 2011
Table 88: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Drogasil S.A. (% by Subgroup, as tracked by the Survey), 2011
Table 89: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From G.Barbosa (% by Subgroup, as tracked by the Survey), 2011
Table 90: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Irmaos Bretas (% by Subgroup, as tracked by the Survey), 2011
Table 91: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Irmaos Muffato (% by Subgroup, as tracked by the Survey), 2011
Table 92: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Lojas Americanas (% by Subgroup, as tracked by the Survey), 2011
Table 93: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup, as tracked by the Survey), 2011
Table 94: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From SHV Makro (% by Subgroup, as tracked by the Survey), 2011
Table 95: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
Table 96: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011


List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Brazil Beer, Cider & Pre-mixed Spirits Value Share (%), by Age Groups, 2011
Figure 3: Brazil Beer, Cider & Pre-mixed Spirits Value Share (%), by Gender, 2011
Figure 4: Brazil Beer, Cider & Pre-mixed Spirits Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Brazil Beer, Cider & Pre-mixed Spirits Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Brazil Beer, Cider & Pre-mixed Spirits Value Share (%) by Wealth Groups, 2011
Figure 7: Brazil Beer, Cider & Pre-mixed Spirits Value Share (%) by Busy Lives Groups, 2011
Figure 8: Brazil Beer & Ale Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Brazil Beer & Ale Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Brazil Cider Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Brazil Cider Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Brazil Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Brazil Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Brazil Lager Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Brazil Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Brazil Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Brazil Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Brazil Beer, Cider & Pre-mixed Spirits Market Share (US$ million), by Category, 2011
Figure 19: Brazil Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (US$), by Category, 2011
Figure 20: Brazil Beer, Cider & Pre-mixed Spirits Expenditure Per Household (US$), by Category
Figure 21: Brazil Beer, Cider & Pre-mixed Spirits Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m), 2011
Figure 22: Brazil Beer & Ale Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 23: Brazil Flavoured Alcoholic Beverages Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 24: Brazil Lager Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 25: Brazil Low Alcohol Beer & Lager Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 26: Brazil: People Who Have Switched Retailer for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

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