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Consumer Trends in the Beer, Cider & Pre-mixed Spirits Market in China - Product Image

Consumer Trends in the Beer, Cider & Pre-mixed Spirits Market in China

  • ID: 2088093
  • March 2012
  • Region: China
  • 84 pages
  • Canadean Ltd

Synopsis
- This report provides the results for the Beer, Cider & Pre-mixed Spirits market in China, from Canadean’s unique, highly detailed and proprietary online survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

- Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary
- Marketers in the Beer, Cider & Pre-mixed Spirits market in China face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

- This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which READ MORE >

Note: Product cover images may vary from those shown



1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Beer, Cider & Pre-mixed Spirits Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Beer & Ale
2.2.2 Lager
2.2.3 Low Alcohol Beer & Lager
2.3 Behavioral Trends and Market Value
2.3.1 Beer & Ale
2.3.2 Lager
2.3.3 Low Alcohol Beer & Lager
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Beer & Ale
3.1.2 Cider
3.1.3 Flavoured Alcoholic Beverages
3.1.4 Lager
3.1.5 Low Alcohol Beer & Lager
3.2 Consumer Profiles by Product Category
3.2.1 Beer & Ale
3.2.2 Lager
3.2.3 Low Alcohol Beer & Lager
4 Brand vs. Private Label Uptake
4.1 Brand vs. Private Label Consumer Penetration
4.1.1 By Category
4.2 Beer, Cider & Pre-mixed Spirits Brand Choice and Private Label Consumer Penetration
4.2.1 Beer & Ale
4.2.2 Cider
4.2.3 Flavoured Alcoholic Beverages
4.2.4 Lager
4.2.5 Low Alcohol Beer & Lager
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Beer, Cider & Pre-mixed Spirits
5.1.2 Beer & Ale
5.1.3 Cider
5.1.4 Flavoured Alcoholic Beverages
5.1.5 Lager
5.1.6 Low Alcohol Beer & Lager
6 Consumption Impact: Market Valuation
6.1 Beer, Cider & Pre-mixed Spirits Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Beer, Cider & Pre-mixed Spirits Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Beer, Cider & Pre-mixed Spirits Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share of Organized Retail
7.1 Survey-tracked Retailer Shares by Volume of Organized Retail
7.1.1 China Beer, Cider & Pre-mixed Spirits by Volume of Organized Retail
7.2 Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.1 China Beer & Ale Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.2 China Lager Survey-tracked Retailer Shares by Volume of Organized Retail
7.2.3 China Low Alcohol Beer & Lager Survey-tracked Retailer Shares by Volume of Organized Retail
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 A-Best Supermarket Co., Ltd Switching Analysis
7.3.3 Carrefour China Switching Analysis
7.3.4 Dashang Group Switching Analysis
7.3.5 Metro Cash & Carry Switching Analysis
7.3.6 New Cooperation Joint-stock trade chain Co., Ltd. Switching Analysis
7.3.7 Tesco China Switching Analysis
7.3.8 Trust Mart Switching Analysis
7.3.9 Wal-Mart Super center, China Switching Analysis
7.3.10 Wuhan Zhongbai Group Co., Ltd. Switching Analysis
7.3.11 Wumart Stores. Group Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Beer, Cider & Pre-mixed Spirits, by Retailer Used
7.4.1 A-Best Supermarket Co., Ltd
7.4.2 Carrefour China
7.4.3 Dashang Group
7.4.4 Metro Cash & Carry
7.4.5 New Cooperation Joint-stock trade chain Co., Ltd.
7.4.6 Tesco China
7.4.7 Trust Mart
7.4.8 Wal-Mart Super center, China
7.4.9 Wuhan Zhongbai Group Co., Ltd.
7.4.10 Wumart Stores. Group
7.4.11 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables
Table 1: Volume Units for the Beer, Cider & Pre-Mixed Spirits Market
Table 2: Foreign Exchange Rate – CNY Vs. US$, 2011
Table 3: China Survey Respondent Profile (weighted), 2011
Table 4: China Beer, Cider & Pre-mixed Spirits Value Share (%), by Age Groups, 2011
Table 5: China Beer, Cider & Pre-mixed Spirits Value Share (%), by Gender, 2011
Table 6: China Beer, Cider & Pre-mixed Spirits Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: China Beer, Cider & Pre-mixed Spirits Value Share (%) by Education Level Achieved Groups, 2011
Table 8: China Beer, Cider & Pre-mixed Spirits Value Share (%) by Wealth Groups, 2011
Table 9: China Beer, Cider & Pre-mixed Spirits Value Share (%) by Busy Lives Groups, 2011
Table 10: China Beer & Ale Consumer Group Share (% market value), 2011
Table 11: China Lager Consumer Group Share (% market value), 2011
Table 12: China Low Alcohol Beer & Lager Consumer Group Share (% market value), 2011
Table 13: China Total Beer & Ale Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: China Total Lager Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: China Total Low Alcohol Beer & Lager Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: China Beer & Ale Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: China Beer & Ale Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 18: China Cider Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: China Cider Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: China Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: China Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: China Lager Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: China Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: China Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: China Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: China Beer & Ale Consumer Profiles (% consumers by sub-group), 2011
Table 27: China Lager Consumer Profiles (% consumers by sub-group), 2011
Table 28: China Low Alcohol Beer & Lager Consumer Profiles (% consumers by sub-group), 2011
Table 29: China Beer, Cider & Pre-mixed Spirits Private Label Consumer Penetration (% Consumers Using), by Category, 2011
Table 30: China Beer & Ale Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 31: China Cider Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 32: China Flavoured Alcoholic Beverages Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 33: China Lager Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 34: China Low Alcohol Beer & Lager Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 35: China, Overall Beer, Cider & Pre-mixed Spirits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 36: China, Beer & Ale: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 37: China, Cider: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 38: China, Flavoured Alcoholic Beverages: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 39: China, Lager: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 40: China, Low Alcohol Beer & Lager: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 41: China Beer, Cider & Pre-mixed Spirits Market Value (Yuan Renminbi million), by Category, 2011
Table 42: China Beer, Cider & Pre-mixed Spirits Market Value (US$ million), by Category, 2011
Table 43: China Beer, Cider & Pre-mixed Spirits Market Volume (Ltrs m), by Category, 2011
Table 44: China Beer, Cider & Pre-mixed Spirits Market Share (US$ million), by Category, 2011
Table 45: China Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (Yuan Renminbi), by Category, 2011
Table 46: China Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (US$), by Category, 2011
Table 47: China Beer, Cider & Pre-mixed Spirits Expenditure Per Household (Yuan Renminbi), by Category
Table 48: China Beer, Cider & Pre-mixed Spirits Expenditure Per Household (US$), by Category
Table 49: China Beer, Cider & Pre-mixed Spirits Market Volume Share (Ltrs m), by Category, 2011
Table 50: China Beer, Cider & Pre-mixed Spirits Consumption Per Capita (Ltrs m / Population m), by Category, 2011
Table 51: China Beer, Cider & Pre-mixed Spirits Consumption Per Household (Ltrs m / Households m), by Category, 2011
Table 52: China Beer, Cider & Pre-mixed Spirits Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m), 2011
Table 53: China Beer & Ale Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 54: China Lager Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 55: China Low Alcohol Beer & Lager Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Table 56: China: Switchers to A-Best Supermarket Co., Ltd for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 57: China: Switchers From A-Best Supermarket Co., Ltd for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 58: China: Switchers to Carrefour China for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 59: China: Switchers From Carrefour China for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 60: China: Switchers to Dashang Group for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 61: China: Switchers From Dashang Group for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 62: China: Switchers to Metro Cash & Carry for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 63: China: Switchers From Metro Cash & Carry for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 64: China: Switchers to New Cooperation Joint-stock trade chain Co., Ltd. for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 65: China: Switchers From New Cooperation Joint-stock trade chain Co., Ltd. for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 66: China: Switchers to Tesco China for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 67: China: Switchers From Tesco China for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 68: China: Switchers to Trust Mart for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 69: China: Switchers From Trust Mart for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 70: China: Switchers to Wal-Mart Super center, China for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 71: China: Switchers From Wal-Mart Super center, China for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 72: China: Switchers to Wuhan Zhongbai Group Co., Ltd. for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 73: China: Switchers From Wuhan Zhongbai Group Co., Ltd. for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 74: China: Switchers to Wumart Stores. Group for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 75: China: Switchers From Wumart Stores. Group for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 76: China: Switchers to Other for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 77: China: Switchers From Other for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 78: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup, as tracked by the Survey), 2011
Table 79: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup, as tracked by the Survey), 2011
Table 80: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup, as tracked by the Survey), 2011
Table 81: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Metro Cash & Carry (% by Subgroup, as tracked by the Survey), 2011
Table 82: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain Co., Ltd. (% by Subgroup, as tracked by the Survey), 2011
Table 83: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup, as tracked by the Survey), 2011
Table 84: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup, as tracked by the Survey), 2011
Table 85: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup, as tracked by the Survey), 2011
Table 86: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by Subgroup, as tracked by the Survey), 2011
Table 87: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup, as tracked by the Survey), 2011
Table 88: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: China Beer, Cider & Pre-mixed Spirits Value Share (%), by Age Groups, 2011
Figure 3: China Beer, Cider & Pre-mixed Spirits Value Share (%), by Gender, 2011
Figure 4: China Beer, Cider & Pre-mixed Spirits Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: China Beer, Cider & Pre-mixed Spirits Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: China Beer, Cider & Pre-mixed Spirits Value Share (%) by Wealth Groups, 2011
Figure 7: China Beer, Cider & Pre-mixed Spirits Value Share (%) by Busy Lives Groups, 2011
Figure 8: China Beer & Ale Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: China Beer & Ale Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: China Cider Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: China Cider Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: China Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: China Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: China Lager Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: China Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: China Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: China Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: China Beer, Cider & Pre-mixed Spirits Market Share (US$ million), by Category, 2011
Figure 19: China Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (US$), by Category, 2011
Figure 20: China Beer, Cider & Pre-mixed Spirits Expenditure Per Household (US$), by Category
Figure 21: China Beer, Cider & Pre-mixed Spirits Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m), 2011
Figure 22: China Beer & Ale Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 23: China Lager Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 24: China Low Alcohol Beer & Lager Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
Figure 25: China: People Who Have Switched Retailer for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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