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Consumer Trends in the Soft Drinks Market in Germany Product Image

Consumer Trends in the Soft Drinks Market in Germany

  • ID: 2088101
  • March 2012
  • Region: Germany
  • 112 pages
  • Canadean Ltd

Synopsis
- This report provides the results for the Soft Drinks market in Germany, from Canadean’s unique, highly detailed and proprietary online survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

- Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary
- Marketers in the Soft Drinks market in Germany face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

- This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, READ MORE >



1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Soft Drinks Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Bottled Water
2.2.2 Concentrates
2.2.3 Functional Drinks
2.2.4 Juices
2.2.5 Ready to Drink Tea & Coffee
2.2.6 Smoothies
2.2.7 Sparkling Soft Drinks
2.3 Behavioral Trends and Market Value
2.3.1 Bottled Water
2.3.2 Concentrates
2.3.3 Functional Drinks
2.3.4 Juices
2.3.5 Ready to Drink Tea & Coffee
2.3.6 Smoothies
2.3.7 Sparkling Soft Drinks
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Bottled Water
3.1.2 Concentrates
3.1.3 Functional Drinks
3.1.4 Juices
3.1.5 Ready to Drink Tea & Coffee
3.1.6 Smoothies
3.1.7 Sparkling Soft Drinks
3.2 Consumer Profiles by Product Category
3.2.1 Bottled Water
3.2.2 Concentrates
3.2.3 Functional Drinks
3.2.4 Juices
3.2.5 Ready to Drink Tea & Coffee
3.2.6 Smoothies
3.2.7 Sparkling Soft Drinks
4 Brand vs. Private Label Uptake
4.1 Brand vs. Private Label Consumer Penetration
4.1.1 By Category
4.2 Soft Drinks Brand Choice and Private Label Consumer Penetration
4.2.1 Bottled Water
4.2.2 Concentrates
4.2.3 Functional Drinks
4.2.4 Juices
4.2.5 Ready to Drink Tea & Coffee
4.2.6 Smoothies
4.2.7 Sparkling Soft Drinks
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Soft Drinks
5.1.2 Bottled Water
5.1.3 Concentrates
5.1.4 Functional Drinks
5.1.5 Juices
5.1.6 Ready to Drink Tea & Coffee
5.1.7 Smoothies
5.1.8 Sparkling Soft Drinks
6 Consumption Impact: Market Valuation
6.1 Soft Drinks Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Soft Drinks Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Soft Drinks Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Survey-tracked Retailer Shares by Volume
7.1.1 Germany Soft Drinks Survey-tracked Retailer Shares by Volume
7.2 Survey-tracked Retailer Shares by Volume by Category
7.2.1 Germany Bottled Water Survey-tracked Retailer Shares by Volume
7.2.2 Germany Concentrates Survey-tracked Retailer Shares by Volume
7.2.3 Germany Functional Drinks Survey-tracked Retailer Shares by Volume
7.2.4 Germany Juices Survey-tracked Retailer Shares by Volume
7.2.5 Germany Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume
7.2.6 Germany Smoothies Survey-tracked Retailer Shares by Volume
7.2.7 Germany Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Aldi Switching Analysis
7.3.3 Anton Schlecker Switching Analysis
7.3.4 Bartels-Langness Switching Analysis
7.3.5 Dirk Rossmann Gmbh Switching Analysis
7.3.6 Edeka Switching Analysis
7.3.7 Globus Switching Analysis
7.3.8 Metro Group Switching Analysis
7.3.9 Rewe Group Switching Analysis
7.3.10 Schwarz Group Switching Analysis
7.3.11 Tengelmann Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Soft Drinks, by Retailer Used
7.4.1 Aldi
7.4.2 Anton Schlecker
7.4.3 Bartels-Langness
7.4.4 Coop (DE)
7.4.5 Dirk Rossmann Gmbh
7.4.6 dm-Drogeriemarkt Gmbh + Co.KG
7.4.7 Edeka
7.4.8 Globus
7.4.9 Lekkerland Gmbh & Co. KG
7.4.10 Metro Group
7.4.11 Norma
7.4.12 Rewe Group
7.4.13 Schwarz Group
7.4.14 Tengelmann
7.4.15 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables
Table 1: Volume Units for the Soft Drinks Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: Germany Survey Respondent Profile (weighted), 2011
Table 4: Germany Soft Drinks Value Share (%), by Age Groups, 2011
Table 5: Germany Soft Drinks Value Share (%), by Gender, 2011
Table 6: Germany Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Germany Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Germany Soft Drinks Value Share (%) by Wealth Groups, 2011
Table 9: Germany Soft Drinks Value Share (%) by Busy Lives Groups, 2011
Table 10: Germany Bottled Water Consumer Group Share (% market value), 2011
Table 11: Germany Concentrates Consumer Group Share (% market value), 2011
Table 12: Germany Functional Drinks Consumer Group Share (% market value), 2011
Table 13: Germany Juices Consumer Group Share (% market value), 2011
Table 14: Germany Ready to Drink Tea & Coffee Consumer Group Share (% market value), 2011
Table 15: Germany Smoothies Consumer Group Share (% market value), 2011
Table 16: Germany Sparkling Soft Drinks Consumer Group Share (% market value), 2011
Table 17: Germany Total Bottled Water Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: Germany Total Concentrates Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Germany Total Functional Drinks Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Germany Total Juices Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: Germany Total Ready to Drink Tea & Coffee Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: Germany Total Smoothies Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: Germany Total Sparkling Soft Drinks Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: Germany Bottled Water Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: Germany Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: Germany Concentrates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Germany Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Germany Functional Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Germany Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Germany Juices Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: Germany Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: Germany Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Germany Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Germany Smoothies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: Germany Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: Germany Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: Germany Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: Germany Bottled Water Consumer Profiles (% consumers by sub-group), 2011
Table 39: Germany Concentrates Consumer Profiles (% consumers by sub-group), 2011
Table 40: Germany Functional Drinks Consumer Profiles (% consumers by sub-group), 2011
Table 41: Germany Juices Consumer Profiles (% consumers by sub-group), 2011
Table 42: Germany Ready to Drink Tea & Coffee Consumer Profiles (% consumers by sub-group), 2011
Table 43: Germany Smoothies Consumer Profiles (% consumers by sub-group), 2011
Table 44: Germany Sparkling Soft Drinks Consumer Profiles (% consumers by sub-group), 2011
Table 45: Germany Soft Drinks Private Label Consumer Penetration (% Consumers Using), by Category, 2011
Table 46: Germany Bottled Water Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 47: Germany Concentrates Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 48: Germany Functional Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 49: Germany Juices Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 50: Germany Ready to Drink Tea & Coffee Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 51: Germany Smoothies Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 52: Germany Sparkling Soft Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 53: Germany, Overall Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: Germany, Bottled Water: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 55: Germany, Concentrates: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 56: Germany, Functional Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 57: Germany, Juices: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 58: Germany, Ready to Drink Tea & Coffee: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 59: Germany, Smoothies: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 60: Germany, Sparkling Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 61: Germany Soft Drinks Market Value (Euro million), by Category, 2011
Table 62: Germany Soft Drinks Market Value (US$ million), by Category, 2011
Table 63: Germany Soft Drinks Market Volume (Ltrs m), by Category, 2011
Table 64: Germany Soft Drinks Market Share (US$ million), by Category, 2011
Table 65: Germany Soft Drinks Expenditure Per Capita (Euro), by Category, 2011
Table 66: Germany Soft Drinks Expenditure Per Capita (US$), by Category, 2011
Table 67: Germany Soft Drinks Expenditure Per Household (Euro), by Category
Table 68: Germany Soft Drinks Expenditure Per Household (US$), by Category
Table 69: Germany Soft Drinks Market Volume Share (Ltrs m), by Category, 2011
Table 70: Germany Soft Drinks Consumption Per Capita (Ltrs m / Population m), by Category, 2011
Table 71: Germany Soft Drinks Consumption Per Household (Ltrs m / Households m), by Category, 2011
Table 72: Germany Soft Drinks Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011
Table 73: Germany Bottled Water Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 74: Germany Concentrates Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 75: Germany Functional Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 76: Germany Juices Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 77: Germany Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 78: Germany Smoothies Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 79: Germany Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 80: Germany: Switchers to Aldi for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: Germany: Switchers From Aldi for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: Germany: Switchers to Anton Schlecker for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: Germany: Switchers From Anton Schlecker for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: Germany: Switchers to Bartels-Langness for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: Germany: Switchers to Dirk Rossmann Gmbh for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: Germany: Switchers From Dirk Rossmann Gmbh for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: Germany: Switchers to Edeka for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: Germany: Switchers From Edeka for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: Germany: Switchers to Globus for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: Germany: Switchers From Globus for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: Germany: Switchers to Metro Group for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: Germany: Switchers From Metro Group for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: Germany: Switchers to Rewe Group for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 94: Germany: Switchers From Rewe Group for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 95: Germany: Switchers to Schwarz Group for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 96: Germany: Switchers From Schwarz Group for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 97: Germany: Switchers to Tengelmann for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 98: Germany: Switchers From Tengelmann for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 99: Germany: Switchers to Other for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 100: Germany: Switchers From Other for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 101: Germany: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Aldi (% by Subgroup, as tracked by the Survey), 2011
Table 102: Germany: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Anton Schlecker (% by Subgroup, as tracked by the Survey), 2011
Table 103: Germany: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Bartels-Langness (% by Subgroup, as tracked by the Survey), 2011
Table 104: Germany: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Coop (DE) (% by Subgroup, as tracked by the Survey), 2011
Table 105: Germany: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Dirk Rossmann Gmbh (% by Subgroup, as tracked by the Survey), 2011
Table 106: Germany: Profile of Soft Drinks Consumers Whose Goods Mainly Come From dm-Drogeriemarkt Gmbh + Co.KG (% by Subgroup, as tracked by the Survey), 2011
Table 107: Germany: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Edeka (% by Subgroup, as tracked by the Survey), 2011
Table 108: Germany: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Globus (% by Subgroup, as tracked by the Survey), 2011
Table 109: Germany: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Lekkerland Gmbh & Co. KG (% by Subgroup, as tracked by the Survey), 2011
Table 110: Germany: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011
Table 111: Germany: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Norma (% by Subgroup, as tracked by the Survey), 2011
Table 112: Germany: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Rewe Group (% by Subgroup, as tracked by the Survey), 2011
Table 113: Germany: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Schwarz Group (% by Subgroup, as tracked by the Survey), 2011
Table 114: Germany: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Tengelmann (% by Subgroup, as tracked by the Survey), 2011
Table 115: Germany: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Germany Soft Drinks Value Share (%), by Age Groups, 2011
Figure 3: Germany Soft Drinks Value Share (%), by Gender, 2011
Figure 4: Germany Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Germany Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Germany Soft Drinks Value Share (%) by Wealth Groups, 2011
Figure 7: Germany Soft Drinks Value Share (%) by Busy Lives Groups, 2011
Figure 8: Germany Bottled Water Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Germany Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Germany Concentrates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Germany Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Germany Functional Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Germany Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Germany Juices Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Germany Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Germany Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Germany Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Germany Smoothies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Germany Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Germany Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: Germany Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: Germany Soft Drinks Market Share (US$ million), by Category, 2011
Figure 23: Germany Soft Drinks Expenditure Per Capita (US$), by Category, 2011
Figure 24: Germany Soft Drinks Expenditure Per Household (US$), by Category
Figure 25: Germany Soft Drinks Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011
Figure 26: Germany Bottled Water Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 27: Germany Concentrates Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 28: Germany Functional Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 29: Germany Juices Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 30: Germany Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 31: Germany Smoothies Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 32: Germany Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 33: Germany: People Who Have Switched Retailer for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

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