Asia's Mobile App, Content and MVAS Market Forecast 2010 - 2014 for Indonesia, India, Thailand, Philippines
- ID: 2090112
- March 2012
- Region: Asia, India, Indonesia, Philippines, Thailand
- 35 Pages
- Asia Pacific Research Group Ltd.
The multi-billion dollar Asia market for mobile apps and value added services (MVAS) continues to be strong in 2010, with the majority of adoption coming from young professionals. And as the consumer appetite for mobile apps continues to grow providing good opportunities for developers and content owners, and service providers. Mobile operators in Asia view MVAS as a key differentiator and continue to seek offerings to meet the latest trends to maintain subscriber loyalty.
Some of the notable trends outlined in the report:
- the importance of friends and family for learning of new mobile content is far more significant than traditional media
- the consumer's desire for live TV on a mobile phone still has not materialized with increased 3G infrastructure.
- side loading of music content continues to be the most prevalent mode...very few consumers surveyed indicated they would be willing to pay for music tracks.
- Applications that provide location-based capabilities (without a GPS featured handset) are eagerly anticipated in Asia, and once the service providers open up the APIs, we expect LBS applications to be widely adopted in the metro areas.
- Accessing social networking sites via the mobile phone is a pervasive trend... in Indonesia and India, consumers regularly receive and reply to messages, upload photos, or update personal status on popular SNS sites from their handsets.
This report is based on field research conducted by APRG to examine the market potential in 2011 to 2015 for mobile content, applications, and value added services. Understanding the consumer perspective on mobile VAS - particularly on how they learn about and buy mobile apps, is critical to achieving new incremental revenue. This report also features our perspective of the strategies leading mobile operators - such as AIS , Globe, Smart, Vodaphone, Maxis, Telkomsel, Indosat and others Service Providers are pursuing. SHOW LESS READ MORE >
Chapter 1. Revenue Outlook for Mobile VAS Services in Indonesia, 2010 - 2015
Chapter 2. Revenue Outlook for Mobile VAS Services in India, 2010 - 2015
Chapter 3. Revenue Outlook for Mobile VAS Services in Philippines, 2010 - 2015
Chapter 4. Revenue Outlook for Mobile VAS Services in Thailand, 2010 - 2015
Chapter 5. Strategies of Selected Asian Mobile Operators to Increase Mobile VAS Revenues
Chapter 6. Summary of Regional Survey Findings - Consumer Desires and Usage Trends for Mobile VAS and Mobile Apps in Asia
Table of Figures:
Figure 1. SWOT Analysis of Indonesia’s MVAS Market
Figure 2. MVAS and application revenue forecast for Indonesia 2009 to 2015F
Figure 3. Survey Findings: Indonesian consumers MVAS purchases in last 30 days
Figure 4. SWOT analysis of India’s MVAS market
Figure 5. MVAS and application forecast for India 2010 – 2015F
Figure 6. Survey Findings: Indian consumer’s MVAS purchases in last 30 days
Figure 7. SWOT analysis of MVAS market in the Philippines
Figure 8. MVAS and Application Revenue Forecast for Philippines 2010 – 2015F
Figure 9. Survey Findings: Philippines consumers MVAS purchases in last 30 days
Figure 10. SWOT analysis of Thailand’s MVAS market
Figure 11. MVAS and application revenue forecast for Thailand 2010 – 2015F
Figure 12. Survey Findings: Thailand consumers MVAS purchases in last 30 days
Figure 13. Survey Findings: How consumers typically learn of new mobile VAS and applications
Figure 14. Survey Findings: Where consumers typically purchase mobile VAS and applications
Figure 15. Survey Findings Consumers mobile content and application desires and trends
Figure 16. Survey Findings: Most popular ringtone genres across the region
Figure 17. Survey Findings: Most popular mobile game genres across the region
Figure 18. Survey Findings: Most popular mobile wallpaper genres across the region
Figure 19. Survey Findings: Most popular SMS application genres across the region
Figure 20. Survey Findings: Consumer’s frequency of usage of mobile social networking apps in the region (2008 to 2010 trends)
Figure 21. Consumer Survey: Mobile App storefront usage trends
Figure 22. Methodology
Figure 23. Survey Demographics