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WTRS Wireless Sensor Network Technology Trends Q1 2012

West Technology Research Solutions, February 2012, Pages: 257

The Wireless Sensor Network Market – A Sea Of Small Volume Opportunities

The study, “WTRS Wireless Sensor Network Technology Trends, Q1 2012”, analyzes competitive activities by prominent industry alliances and market penetration of associated wireless sensor network protocols.

“Many new opportunity areas for Wireless Sensor Networks (WSNs) have emerged into public view that do not possess large chip volume potential but very strong business cases,” according to Kirsten West, principal analyst with WTRS. “WSN technologies are becoming available in more useful forms than simple protocol specifications and chipsets. Availability of modules across all the emerging wireless protocols supports the development of WSNs in smaller individual market volume opportunities. Combined these lower volume opportunities represent tremendous potential for companies directly engaged with consumers of the end product.”

The WTRS Wireless Sensor Network Technology Trends Report analyzes and forecasts the market for wireless sensor networks. The report includes an evaluation of emerging Wireless Sensor Network technologies and associated software including ZigBee, Bluetooth Low Energy, Wavenis, IEEE 802.15.4, Low Power WiFi, Z-Wave, EnOcean, Dash7, and others.

The report also

- analyzes the potential market opportunities for Wireless Sensor Networks
- examines near versus long-range drivers impacting the market
- tracks the activities of industry alliances, strategic partnerships, and SIGs
- contains an in-depth assessment and analysis of chipset features
- evaluates energy harvesting technologies employed in wireless sensor networks

The report provides 5-year forecasts of dominant emerging wireless sensor network technologies that detail sales volume, unit shipments, and average selling price by vertical market segment as well as by geography. Applications forecast include Smart Metering, Home Area Network, Residential Health, Building Automation, Energy Management, Facility Medical, Industrial Automation, Consumer, Medical, Agriculture, Security, and Transportation. Historical price and volume data is also included starting in 2005.

WSN technologies are becoming available in more useful forms than simple protocol specifications and chipsets. Modules are becoming more sophisticated and more capable of meeting the demands of a broad market opportunity across all WSN technology types. A broad majority of the market opportunity for wireless sensor networks exists in applications that represent smaller individual market volumes, not worth the development costs entailed in producing a chip for many of the large semiconductor manufacturers. However combined these lower volume opportunities represent tremendous sales potential for companies directly engaged with consumers of the end products.

The WTRS Wireless Sensor Network Technology Trends Report is an essential tool for understanding the WSN market. The report includes a thorough evaluation and analysis of emerging Wireless Sensor Network technologies and associated software including ZigBee, Bluetooth Low Energy, Low Power WiFi, Z-Wave, EnOcean, IEEE 802.15.4, Wavenis, Dash7, and other proprietary options. It tracks the formation of industry alliances and SIGs, development of standards, analyzes the potential market opportunities for component OEMs, describes initial versus long-range drivers in the market, and offers an extended look at potential and strategic partnership opportunities and industry trends. It contains an in-depth assessment and analysis of chipsets and evaluates the participating OEMs in this segment. Finally, the report provides a 5-year forecast that details sales volume, unit shipments, and average selling price by vertical market segment as well as by geography.

Methodology
Executive Summary
Industry & Market Overview
Introduction to Wireless Sensor Network Markets
Market Opportunity for ZigBee Components
ZigBee Versus Proprietary Implementations
Low Power Embedded WiFi in Wireless Sensor Networks
OEM Evolution in the Low Power Embedded WiFi Market
Bluetooth Low Energy Enters the WSN Marketplace
Market Drivers
Political Shifts Drive WSN Innovation
Regulatory Influences Strongly Affect Industrial 802.15.4 Markets
Drivers in the Smart Grid
Business Case Analysis
Analysis of the ZigBee Market Development Opportunity
Who Dominates the End Product Design Wins?
Applications
Emergence of Vertical WSN Applications
Semiconductor Vendor Activities
WSN Partnership Strategies
WSNs in Residential Markets
The WSN Residential Market Opportunity
Analysis of the Home Area Network
ZigBee Health Care Profile in the Medical Market
ZigBee in Smart Metering Applications
Applications for Low Power Embedded WiFi
Smart Metering
HAN
Building Automation
Medical
Industrial Control
Transportation and Warehousing
Retail
IT
Oil & Gas Pipeline
Pharmacy
Military
Alliance Activity
WSN Component Alliances
Wireless Sensor Network Standards Slow to Mature
Emergence of EnOcean Alliance
Development of a Standard for the Embedded Wireless Internet
Technical Analysis
Development Tools Issues
Smart Meter Stack Software Market Dynamics
900 MHz IEEE 802.15.4 Component Availability
Power Management Techniques for Wireless Sensor Networks
The Role of Energy Harvesting in Wireless Sensor Networks
IP Analysis
IP Ownership in the Residential Wireless Lighting Control Market
WSN Energy Harvesting IP Ownership Considerations
Prospects for Dash7 Market Development
Market Forecasts
Wireless Sensor Network Chipset Market Forecasts
IEEE 802.15.4 Chipset Market Forecasts
ZigBee Chipset Market Forecasts
Z-Wave Chipset Market Forecasts
EnOcean Chipset Market Forecasts
Low Power WiFi WSN Chipset Market Forecasts
Wavenis Chipset Market Forecasts
Bluetooth Low Energy Chipset Market Forecasts

Tables & Figures
WTRS Forecast Methodology Process Flow
Scope
WSN Market Summary Sheet
ZigBee versus IEEE 802.15.4 Market Shipments (2005-2017)
ZigBee Market Shipments by Application (2005-2017)
Advantages of Low Power Embedded WiFi
Low Power Embedded WiFi Market Summary Sheet
Bluetooth Low Energy Technology Review
ZigBee & 802.15.4 Design Wins by OEM Supplier
WSN Component Vendor Matrix Analysis
WSN Market Maker Transceiver Specifications
Analysis of ZigBee Hardware Availability
Assessment of Market Makers by WSN Protocol and Market Sector
Typical U.S. Housing Characteristics - New vs. Retrofit
Value Matrix for the Residential Wireless Sensor Network
HAN Applications
Wireless Sensor Network Shipment in the HAN (2005-2017)
Residential Health vs. Facility Medical ZigBee Shipments (2007-2017)
Smart Metering Applications for Low Power Embedded WiFi
HAN Applications for Low Power Embedded WiFi
Building Automation Applications for Low Power Embedded WiFi
Medical Applications for Low Power Embedded WiFi
Industrial Control Applications for Low Power Embedded WiFi
Transportation Applications for Low Power Embedded WiFi
Retail Applications for Low Power Embedded WiFi
IT Applications for Low Power Embedded WiFi
Oil & Gas Pipeline Applications for Low Power Embedded WiFi
Pharmacy Applications for Low Power Embedded WiFi
Military Applications for Low Power Embedded WiFi
WSN Development Tool Player Focus
WSN Chipset Sales (2005-2017)
WSN Chipset Shipments (2005-2017)
WSN Chipset Ave. Selling Price (2005-2017)
WSN Chipset Sales in North America (2005-2017)
WSN Chipset Shipments in North America (2005-2017)
WSN Chipset Sales in Europe (2005-2017)
WSN Chipset Shipments in Europe (2005-2017)
WSN Chipset Sales in Asia (2005-2017)
WSN Chipset Shipments in Asia (2005-2017)
WSN Chipset Sales in ROW (2005-2017)
WSN Chipset Shipments in ROW (2005-2017)
WSN Chipset Sales in HAN (2005-2017)
WSN Chipset Shipments in HAN (2005-2017)
WSN Chipset Sales in Home Networking (2005-2017)
WSN Chipset Shipments in Home Networking (2005-2017)
WSN Chipset Sales in Building Automation (2005-2017)
WSN Chipset Shipments in Building Automation (2005-2017)
WSN Chipset Sales in Industrial Automation (2005-2017)
WSN Chipset Shipments in Industrial Automation (2005-2017)
WSN Chipset Sales in Smart Metering (2005-2017)
WSN Chipset Shipments in Smart Metering (2005-2017)
WSN Chipset Sales in Medical (2005-2017)
WSN Chipset Shipments in Medical (2005-2017)
WSN Chipset Sales in Consumer (2005-2017)
WSN Chipset Shipments in Consumer (2005-2017)
WSN Chipset Sales in Agriculture (2005-2017)
WSN Chipset Shipments in Agriculture (2005-2017)
WSN Chipset Sales in Transportation (2005-2017)
WSN Chipset Shipments in Transportation (2005-2017)
WSN Chipset Sales in Watches (2005-2017)
WSN Chipset Shipments in Watches (2005-2017)
WSN Chipset Sales in Mobile (2005-2017)
WSN Chipset Shipments in Mobile (2005-2017)
WSN Chipset Sales in Retail (2005-2017)
WSN Chipset Shipments in Retail (2005-2017)
WSN Chipset Sales in Warehouse (2005-2017)
WSN Chipset Shipments in Warehouse (2005-2017)
IEEE 802.15.4 Chipset Sales (2005-2017)
IEEE 802.15.4 Chipset Shipments (2005-2017)
IEEE 802.15.4 Chipset Ave. Selling Price (2005-2017)
IEEE 802.15.4 Chipset Sales in North America (2005-2017)
IEEE 802.15.4 Chipset Shipments In North America (2005-2017)
IEEE 802.15.4 Chipset Sales In Europe (2005-2017)
IEEE 802.15.4 Chipset Shipments in Europe (2005-2017)
IEEE 802.15.4 Chipset Sales in Asia (2005-2017)
IEEE 802.15.4 Chipset Shipments in Asia (2005-2017)
IEEE 802.15.4 Chipset Sales in ROW (2005-2017)
IEEE 802.15.4 Chipset Shipments in ROW (2005-2017)
IEEE 802.15.4 Chipset Sales in HAN (2005-2017)
IEEE 802.15.4 Chipset Shipments in HAN (2005-2017)
IEEE 802.15.4 Chipset Sales in Home Networking (2005-2017)
IEEE 802.15.4 Chipset Shipments in Home Networking (2005-2017)
IEEE 802.15.4 Chipset Sales in Building Automation (2005-2017)
IEEE 802.15.4 Chipset Shipments in Building Automation (2005-2017)
IEEE 802.15.4 Chipset Sales in Industrial Automation (2005-2017)
IEEE 802.15.4 Chipset Shipments in Industrial Automation (2005-2017)
IEEE 802.15.4 Chipset Sales in Smart Metering (2005-2017)
IEEE 802.15.4 Chipset Shipments in Smart Metering (2005-2017)
IEEE 802.15.4 Chipset Sales in Medical (2005-2017)
IEEE 802.15.4 Chipset Shipments in Medical (2005-2017)
IEEE 802.15.4 Chipset Sales in Consumer (2005-2017)
IEEE 802.15.4 Chipset Shipments in Consumer (2005-2017)
IEEE 802.15.4 Chipset Sales in Agriculture (2005-2017)
IEEE 802.15.4 Chipset Shipments in Agriculture (2005-2017)
IEEE 802.15.4 Chipset Sales in Transportation (2005-2017)
IEEE 802.15.4 Chipset Shipments in Transportation (2005-2017)
ZigBee Chipset Sales (2005-2017)
ZigBee Chipset Shipments (2005-2017)
ZigBee Chipset Average Selling Price (2005-2017)
ZigBee Chipset Sales in North America (2005-2017)
ZigBee Chipset Shipments in North America (2005-2017)
ZigBee Chipset Sales in Europe (2005-2017)
ZigBee Chipset Shipments in Europe (2005-2017)
ZigBee Chipset Sales in Asia (2005-2017)
ZigBee Chipset Shipments in Asia (2005-2017)
ZigBee Chipset Sales in ROW (2005-2017)
ZigBee Chipset Shipments in ROW (2005-2017)
ZigBee Chipset Sales in HAN (2005-2017)
ZigBee Chipset Shipments in HAN (2005-2017)
ZigBee Chipset Sales in Home Networking (2005-2017)
ZigBee Chipset Shipments in Home Networking (2005-2017)
ZigBee Chipset Sales in Building Automation (2005-2017)
ZigBee Chipset Shipments in Building Automation (2005-2017)
ZigBee Chipset Sales in Industrial Automation (2005-2017)
ZigBee Chipset Shipments in Industrial Automation (2005-2017)
ZigBee Chipset Sales in Smart Metering (2005-2017)
ZigBee Chipset Shipments in Smart Metering (2005-2017)
ZigBee Chipset Sales in Medical (2005-2017)
ZigBee Chipset Shipments in Medical (2005-2017)
ZigBee Chipset Sales in Consumer (2005-2017)
ZigBee Chipset Shipments in Consumer (2005-2017)
ZigBee Chipset Sales in Agriculture (2005-2017)
ZigBee Chipset Shipments in Agriculture (2005-2017)
ZigBee Chipset Sales in Transportation (2005-2017)
ZigBee Chipset Shipments in Transportation (2005-2017)
Z-Wave Chipset Sales (2005-2017)
Z-Wave Chipset Shipments (2005-2017)
Z-Wave Chipset Average Selling Price (2005-2017)
Z-Wave Chipset Sales in North America (2005-2017)
Z-Wave Chipset Shipments in North America (2005-2017)
Z-Wave Chipset Sales in Europe (2005-2017)
Z-Wave Chipset Shipments in Europe (2005-2017)
Z-Wave Chipset Sales in Asia (2005-2017)
Z-Wave Chipset Shipments in Asia (2005-2017)
Z-Wave Chipset Sales in ROW (2005-2017)
Z-Wave Chipset Shipments in ROW (2005-2017)
Z-Wave Chipset Sales in HAN (2005-2017)
Z-Wave Chipset Shipments in HAN (2005-2017)
Z-Wave Chipset Sales in Home Networking (2005-2017)
Z-Wave Chipset Shipments in Home Networking (2005-2017)
EnOcean Chipset Sales (2006-2017)
EnOcean Chipset Shipments (2008-2017)
EnOcean Chipset Average Selling Price (2008-2017)
EnOcean Chipset Sales in North America (2008-2017)
EnOcean Chipset Shipments in North America (2008-2017)
EnOcean Chipset Sales in Europe (2008-2017)
EnOcean Chipset Shipments in Europe (2008-2017)
EnOcean Chipset Sales in ROW (2008-2017)
EnOcean Chipset Shipments in ROW (2008-2017)
Low Power WiFi WSN Chipset Sales (2008-2017)
Low Power WiFi WSN Chipset Shipments (2008-2017)
Low Power WiFi WSN Average Chipset Selling Price (2008-2017)
Smart Metering LPE WiFi Chipset Sales (2008-2017)
Smart Metering LPE WiFi Chipset Shipments (2008-2017)
HAN LPE WiFi Chipset Sales (2008-2017)
HAN LPE WiFi Chipset Shipments (2008-2017)
Building Automation LPE WiFi Chipset Sales (2008-2017)
Building Automation LPE WiFi Chipset Shipments (2008-2017)
Medical LPE WiFi Chipset Sales (2008-2017)
Medical LPE WiFi Chipset Shipments (2008-2017)
Industrial LPE WiFi Chipset Sales (2008-2017)
Industrial LPE WiFi Chipset Shipments (2008-2017)
Transportation LPE WiFi Chipset Sales (2008-2017)
Transportation LPE WiFi Chipset Shipments (2008-2017)
Retail LPE Chipset Sales (2008-2017)
Retail LPE Chipset Shipments (2008-2017)
Warehouse LPE WiFi WSN Chipset Sales (2008-2017)
Warehouse LPE WiFi WSN Chipset Shipments (2008-2017)
Other Applications LPE WiFi WSN Chipset Sales (2008-2017)
Other Applications LPE WiFi WSN Chipset Shipments (2008-2017)
Wavenis Chipset Sales (2008-2017)
Wavenis Chipset Shipments (2008-2017)
Wavenis Chipset Average Selling Price (2008-2017)
Wavenis Chipset Sales in North America (2008-2017)
Wavenis Chipset Shipments in North America (2008-2017)
Wavenis Chipset Sales in Europe (2008-2017)
Wavenis Chipset Shipments in Europe (2008-2017)
Building Automation Wavenis Chipset Sales (2008-2017)
Building Automation Wavenis Chipset Shipments (2008-2017)
HAN Wavenis Chipset Sales (2008-2017)
HAN Wavenis Chipset Shipments (2008-2017)
Industrial Wavenis Chipset Sales (2008-2017)
Industrial Wavenis Chipset Shipments (2008-2017)
Smart Metering Wavenis Chipset Sales (2008-2017)
Smart Metering Wavenis Chipset Shipments (2008-2017)
Bluetooth LE Chipset Sales (2011-2017)
Bluetooth Low Energy Chipset Shipments (2011-2017)
Bluetooth LE Chipset Average Selling Price (2011-2017)
Bluetooth LE Chipset ASP for Mobile Forecast (2011-2017)
Bluetooth LE Chipset ASP for Other (non-Mobile) Forecast (2011-2017)
Bluetooth LE Chipset Sales in North America (2011-2017)
Bluetooth LE Chipset Shipments in North America (2011-2017)
Bluetooth LE Chipset Sales in Europe (2011-2017)
Bluetooth LE Chipset Shipments in Europe (2011-2017)
Bluetooth LE Chipset Sales in Asia (2011-2017)
Bluetooth LE Chipset Shipments in Asia (2011-2017)
Bluetooth LE Chipset Sales in ROW (2011-2017)
Bluetooth LE Chipset Shipments in ROW (2011-2017)
Consumer Bluetooth LE Chipset Sales (2011-2017)
Consumer Bluetooth LE Chipset Shipments (2011-2017)
HAN Bluetooth LE Chipset Sales (2011-2017)
HAN Bluetooth LE Chipset Shipments (2011-2017)
Watches Bluetooth LE Chipset Sales (2011-2017)
Watches Bluetooth LE Chipset Shipments (2011-2017)
Mobile Bluetooth LE Chipset Sales (2011-2017)
Mobile Bluetooth LE Chipset Shipments (2011-2017)
Medical Bluetooth LE Chipset Sales (2011-2017)
Medical Bluetooth LE Chipset Shipments (2011-2017)
Transportation Bluetooth LE Chipset Sales (2011-2017)
Transportation Bluetooth LE Chipset Shipments (2011-2017)

Wireless sensor network (WSN) component markets continue to grow. Projects during the recession were generally placed on hold, rather than being cancelled. There is a strong momentum among end product manufacturers to emerge from the recession with new and innovative products that will stimulate generalized market adoption of WSNs. Many new opportunity areas for WSNs have emerged into public view that do not possess large chip volume potential but very strong business cases.

Many of the underlying technologies competing for market share in the Wireless Sensor Network (WSN) sector are still in an developing state. Even those that are technically mature, such as IEEE 802.15.4, have not yet significantly penetrated the immense market opportunity for WSN components throughout a broad range of market applications.

WSN technologies with solutions to overall network connectivity and battery-free operational constraints, such as low power embedded WiFi and EnOcean continue to be the largest potential dynamic in the WSN market, rather than the perhaps falsely perceived market leader: ZigBee/IEEE 802.15.4.

WTRS has lowered its forecast for ZigBee components with the publication of this issue of the WSN report based on a general lack of market uptake which reduces the potential future uptake for ZigBee components. While the ZigBee market survived the market recession, it did not rebound as strongly as forecast. There are two main reasons for this. First, the ZigBee Alliance has spent much of its focus on gaining a foothold for the protocol in the smart meter space. The opportunity in smart meters is far from settled. There are a fair number of ZigBee/802.15.4 chips in new meters that have been installed in the field, but most are not active and many did not ship with a ZigBee stack on board. Also there is significant end-customer resistance to smart meters that is causing utility companies to make allowances for customer who do not wish to have the meters installed. Additionally, the industry appears to be waiting for an IP-based ZigBee stack that will comply with government and utility requests. Meanwhile other wireless sensor network technologies, including 802.15.4 chips with proprietary IP-based stacks, are moving to take a strong position in the smart meter market. Thus the length of time it takes the ZigBee Alliance to complete the IP-based stack may determine how much market share can be gained in the smart meter sector.

The second reason that ZigBee growth and potential has declined is that the ZigBee Alliance has not sufficiently controlled unauthorized use of the ZigBee trade name. This is leading to a fair amount of market confusion and reports of non-interoperability between supposed (labeled) ZigBee products. There is a perception in the industry of a much larger market for ZigBee-based products than actually exists as a result of this market confusion. The problem is that few applications actually require the ZigBee mesh protocol; in many cases less complex network stacks based on IEEE 802.15.4, or other more streamlined WSN technologies, will deliver required performance at lower cost or power consumption. So some end product manufacturer's adopt the phrase ‘ZigBee/802.15.4' in the marketing of their products in order to associate with a well-known trade name without actually completing the certification process with the Alliance. When the ZigBee Alliance allows these exceptions to continue the result is a perception of larger market adoption but also an emergence of reports of inoperability. In the long run, both results could harm market adoption of the ZigBee protocol.

Over the next five years, WSNs will particularly invade home and building applications as increased pressures drive manufacturers to look for options that will conserve installation and operation costs. This newly updated WSN report finds that the applications of energy use monitoring and utility management have the potential to contribute greatly to overall market growth.

Nearly 70% of the average utility bill could be influenced by WSN application to temperature and lighting. Building owners can use interactive energy management tools to create energy management profiles that are triggered by certain established consumption rates. As energy consumption exceeds a specified set point, the WSN can automatically begin turning off low priority lighting, heating, and cooling zones, using wireless humidity and temperature sensors as well as lighting and access monitors. Wireless outdoor motion sensors could remain active while other specific energy consumers could be dimmed.

WSN technologies are becoming available in more useful forms than simple protocol specifications and chipsets. Modules are becoming more sophisticated and more capable of meeting the demands of a broad market opportunity across all WSN technology types. A broad majority of the market opportunity for wireless sensor networks exists in applications that represent smaller individual market volumes, not worth the development costs entailed in producing a chip for many of the large semiconductor manufacturers. However combined these lower volume opportunities represent tremendous sales potential for companies directly engaged with consumers of the end products.

Overall the opportunity for WSN technologies remains strong and a number of new protocols, such as Bluetooth Low Energy and Dash7, are emerging and will find a place in the market. There are many applications that have not been occupied by a single WSN technology and so the market is likely to grow and evolve a great deal over the next few years.

- Airbee
- ANT Alliance
- Arch Rock/Cisco
- Atmel
- Bluetooth SIG
- Braun-Nutone
- CEL
- Control
- Coronis
- Daintree
- Dash Alliance
- Digi
- Dust Networks
- Dynastream Innovations
- Ember Corporation
- Eaton
- EnOcean GmbH
- EnOcean Alliance
- Eazix
- FlexPanel
- Freescale
- Frontline
- GainSpan
- Greenpeak
- Helicomm
- Itron
- IWT
- Jennic
- Korwin
- L.SResearch
- Lemos Intl
- Leviton
- LG
- Microchip
- Oki Semiconductor
- Panasonic
- Radiocrafts
- RF Micro Devices
- Roving Networks
- Sensicast
- Sharp
- Siemens
- Sigma Designs
- SmartLabs
- Synapsense
- Tendril
- Texas Instruments
- UBEC
- Virtual Extension
- ZigBee Alliance

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